Does Yext Directory Listings Help with Links?
-
Question: Does Yext Directory Listings Help with Links? They have 53 directories and I am trying to find out if this service is going to help building our links?
-
I agree with Takeshi. One thing that no one has mentioned here is GetListed.org (which Moz purchased in 2012 or 2013). Although their evaluation tool can be a bit wonky, it is helpful in identifying which directories your business may or may not be in, and there is an interface that helps you submit your listings manually which is completely free. If you have more time than money, this can be a good alternative to services like Yext. Hope that helps. Cheers!
Dana
-
Hi Timothy,
The purpose of building citations on local business directories (whether manually or via a paid service like Yext) is to build up the authority of your basic business data (your business NAP - name, address, phone number) so that people can find your business in a variety of places and so that all of the data proves that you have a consistent, specific brand name, physical location, local phone number and website.
I am not aware of a list of which directories, specifically, pass page rank, but trying to look at this from Google's perspective - Google would be aware that most directory listings are built by the business owner. In other words, the links they contain are being intentionally built by the business itself. Thus, I would assume that even those directory links which do pass page rank are not going to be as highly valued as links you earn in other ways (voluntary mentions, guest posting, etc.).
Because of this, I don't consider citation building to be equivalent to link building. The latter requires additional and different efforts.
-
Directory links don't pass much link value, but it can still be useful to be listed in the top directories for local citations. Yext can automate the process if you're short on time & resources, but you can also submit to the directories manually for full control of the process.
They even provide a list of all the directories they submit to:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Am I better off with ten links from one site or one link from ten sites?
I am writing a series of linked-back articles for a highly-ranked web publisher, but wonder if I'd be better off sharing the articles across different sites. My goal is to grow our domain authority and SEO rankings.
Link Building | | Lysarden0 -
Manual Links Vs. Smart Links
Hey Everybody, Is there any downside to the smart link plugins that I see all over wordpress? Basically in short I enter a keyword and where I want that link to go (primarily internal) and set the parameters of repetition etc and it automatically adds the link to that. Now other than the obvious situation where it might put a link in an awkward place, is there anything wrong with this sort of software? Part of me things that this sort of software would not be liked by Google, and that it isn't really getting counted as a true link, but i wanted to see if there were other thoughts or experience with this.
Link Building | | HashtagHustler0 -
Link removal
We were hit by penguin and have been going through the process of removing bad links. Things were looking up but then wasa 20% jump in our bad links. They all seem to be related. There are over 100 different domains that all seem to go back to mbiz. examples include http://www.5stone.com.cn/Literature-holders-.html http://www.building-stone.com/Display-furniture.html http://www.china-tombstone.com/Display-exhibition-products-.html It looks like they have automatically gathered data from google to create these pages. I would hope that the guys at Google are clever enough to be aware of these sorts of links. But if not I need to get them removed. I have tried whois but I cant find out how to contact these guys. Has anyone got any bright ideas? Thanks
Link Building | | Discountdisplays0 -
LINK BUILDING - Does it really matter if the link is not relevant?
Hi guys, I have just done a lot of link buillding and I thought I am just going to link build and I am not going to go after RELVANT links. I have property/real esate website and I have been any kind of link builidng and I have noteced some good increases in rankings.. So my questions is; Does it really matter if the link is relvant to property or real estate if I have got ranking increases? Or will it later harm my site?? Thanks Gareth
Link Building | | GAZ091 -
Great idea to get back links in short order; however the links would be unrelated. . Is it worth the effort . BTW, it's a white hat method. Should I proceed?
I have come up with a very creative way to get some great back links using white hat methods. The problem is that the back links to the site would be to an interior page or external promotional website which then have links back to the main website. What kind of value for the main domain would this potentially achieve. What are peopLes thoughts on this idea?
Link Building | | FidelityOne0 -
Is this a directory or are they selling links?
I came across a website that at first looks like an informational site, but they also have a directory. On their directory page, it says that if you would like a link placed in our directory email sales@site.com. Do you think Google would consider this a purchased link or a directory link? Can people get away with selling links on your site if you framed it as a "directory"?
Link Building | | SparkplugDigital0 -
Do image links with no alt tags pass link value?
"... an image link with no alt tag is useless to search engines..." according to a Nov 2007 seomoz blog post. Is this still the case in 2011? I ask because I'm about to obtain a banner link on a high-traffic site (chiefly for the clickthrough value) but I notice the site uses neither "title" nor "alt" tags.
Link Building | | Jeepster0
