Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Effect of Removing Footer Links In all Pages Except Home Page
-
Dear MOZ Community:
In an effort to improve the user interface of our business website (a New York CIty commercial real estate agency) my designer eliminated a standardized footer containing links to about 20 pages. The new design maintains this footer on the home page, but all other pages (about 600 eliminate the footer). The new design does a very good job eliminating non essential items. Most of the changes remove or reduce the size of unnecessary design elements. The footer removal is the only change really effect the link structure.
The new design is not launched yet. Hoping to receive some good advice from the MOZ community before proceeding
My concern is that removing these links could have an adverse or unpredictable effect on ranking. Last Summer we launched a completely redesigned version of the site and our ranking collapsed for 3 months. However unlike the previous upgrade this modifications does not URL names, tags, text or any major element. Only major change is the footer removal. Some of the footer pages provide good (not critical) info for visitors.
Note the footer will still appear on the home page but will be removed on the interior pages.
Are we risking any detrimental ranking effect by removing this footer? Can we compensate by adding text links to these pages if the links from the footer are removed? Seems irregular to have a home page footer but no footer on the other pages. Are we inviting any downgrade, penalty, adverse SEO effect by implementing this? I very much like the new design but do not want to risk a fall in rank and traffic.
Thanks for your input!!!
Alan -
Footer links don't provide much SEO benefit anymore. It can even hurt your SEO if you overdo it.
If the links are not useful for the user than i would suggest dropping them altogether.I do like the suggesting provided by Eric Rubin though. A Javascript based toggle for the footer links would keep the UI pretty and clean while it still gives your users the ability to open the menu and visit any links there.
It all depends on the links though. If they are only there because of SEO reasons and not for helping users find good content then i would recommend just dropping them altogether.
-
Hey Alan,
Reducing footer links is certainly a good idea. Using lots of footer links is an outdated SEO Technique. Yes, adding text links is really a good and recommended thought!
It's not gonna affect your rankings. You can give links from other navigations like sidebar. If you are redesigning website, you must see this video of Rand: http://moz.com/blog/what-should-i-put-on-the-homepage-whiteboard-friday. It will help for sure!
Regards
-
Have you thought about turning the footer into a javascript footer that expands if someone clicks it? In essence, you would be removing the static footer to boost the UI and replace it with a dynamic footer that would continue to provide SEO (and occasional user) benefit.
I am interested in hearing the effects this removal has.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page Title - Google Overriding my Title Tag
Hi, We have noticed our home page title tag has now been replaced by our brand name (by Google I'm assuming). We have also noted that the page is dropping off SERPS for our main keywords, I suspect they are related but ofc I cant be sure. I know the recent Google update has impacted titles but I wasn't sure if it would apply here. Has anyone any advice on this and/or having the same issue? We normally rank well for grass seed (UK search) https://thegrasspeople.com/ I also noticed some strange mark up in our source code which seems to have been left behind by Sketch - we are getting this removed. <title>Combined Shape</title> <desc>Created with Sketch.</desc> Chris
Intermediate & Advanced SEO | | Chris_Mc0 -
Too many on page links
Hi I know previously it was recommended to stick to under 100 links on the page, but I've run a crawl and mine are over this now with 130+ How important is this now? I've read a few articles to say it's not as crucial as before. Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
How to detect a bad link and remove ?
As per google penguin, all the low quality back links are going to affect the website SERPS hugely. So, we need to find all the bad back links and then remove them one by one. What I would like to know is, what tool do you use to find all the bad back links ? And how do we know which is a bad back link or bad website, where our link should not be there ? Then what service what do you suggest for back links removal. I contacted LinkDelete.com and they quoted me 97$ for a month to remove all links in less than 3 weeks.
Intermediate & Advanced SEO | | monali123
Let me know, what you suggest.0 -
How Do You Remove Video Thumbnails From Google Search Result Pages?
This is going to be a long question, but, in a nutshell, I am asking if anyone knows how to remove video thumbnails from Google's search result pages? We have had video thumbnails show up next to many of our organic listings in Google's search result pages for several months. To be clear, these are organic listings for our site, not results from performing a video search. When you click on the thumbnail or our listing title, you go to the same page on our site - a list of products or the product page. Although it was initially believed that these thumbnails drew the eye to our listings and that we would receive more traffic, we are actually seeing severe year over year declines in traffic to our category pages with thumbnails vs. category pages without thumbnails (where average rank remained relatively constant). We believe this decline is due to several things: An old date stamp that makes our listing look outdated (despite the fact that we can prove Google has spidered and updated their cache of these pages as recent as 2 days ago). We have no idea where Google is getting this datestamp from. An unrelated thumbnail to the page title, etc. - sometimes a picture of a man's face when the category is for women's handbags A difference in intent - user intends to shop or browse, not watch a video. They skip our listing because it looks like a video even though both the thumbnail and our listing click through to a category page of products. So we want to remove these video thumbnails from Google's search results without removing our pages from the index. Does anyone know how to do this? We believed that this connection between category page and video was happening in our video sitemap. We have removed all reference to video and category pages in the sitemap. After making this change and resubmitting the sitemap in Webmaster Tools, we have not seen any changes in the search results (it's been over 2 weeks). I've been reading and it appears many believe that Google can identify video embedded in pages. That makes sense. We can certainly remove videos from our category pages to truly remove the connection between category page URL and video thumbnail. However, I don't believe this is enough because in some cases you can find video thumbnails next to listings where the page has not had a video thumbnail in months (example: search for "leather handbags" and find www.ebags.com/category/handbags/m/leather - that video does not exist on that page and has not for months. Similarly, do a search for "handbags" and find www.ebags.com/department/handbags. That video has not been on that page since 2010. Any ideas?
Intermediate & Advanced SEO | | SharieBags0 -
Do 404 Pages from Broken Links Still Pass Link Equity?
Hi everyone, I've searched the Q&A section, and also Google, for about the past hour and couldn't find a clear answer on this. When inbound links point to a page that no longer exists, thus producing a 404 Error Page, is link equity/domain authority lost? We are migrating a large eCommerce website and have hundreds of pages with little to no traffic that have legacy 301 redirects pointing to their URLs. I'm trying to decide how necessary it is to keep these redirects. I'm not concerned about the page authority of the pages with little traffic...I'm concerned about overall domain authority of the site since that certainly plays a role in how the site ranks overall in Google (especially pages with no links pointing to them...perfect example is Amazon...thousands of pages with no external links that rank #1 in Google for their product name). Anyone have a clear answer? Thanks!
Intermediate & Advanced SEO | | M_D_Golden_Peak0 -
Do 404 pages pass link juice? And best practices...
Last year Google said bad links to 404 pages wouldn't hurt your site. Could that still be the case in light of recent Google updates to try and combat spammy links and negative SEO? Can links to 404 pages benefit a website and pass link juice? I'd assume at the very least that any link juice will pass through links FROM the 404 page? Many websites have great 404 pages that get linked to: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fretardzone.com%2F404 - that was the first of four I checked from the "60 Really Cool...404 Pages" that actually returned the 404 HTTP Status! So apologies if you find the word 'retard' offensive. According to Open Site Explorer it has a decent Page Authority and number of backlinks - but it doesn't show in Google's SERPs. I'd never do it, but if you have a particularly well-linked to 404 page, is there an argument for giving it 200 OK Status? Finally, what are the best practices regarding 404s and address bar links? For example, if
Intermediate & Advanced SEO | | Alex-Harford
www.examplesite.com/3rwdfs returns a 404 error, should I make that redirect to
www.examplesite.com/404 or leave it as is? Redirecting to www.examplesite.com/404 might not be user-friendly as people won't be able to correct the URL in the address bar. But if I have a great 404 page that people link to, I don't want links going to loads of random pages do I? Is either way considered best practice? If I did a 301 redirect I guess it would send the wrong signal to the crawlers? Should I use a 302 redirect, or even a 304 Not Modified redirect?1 -
Best possible linking on site with 100K indexed pages
Hello All, First of all I would like to thank everybody here for sharing such great knowledge with such amazing and heartfelt passion.It really is good to see. Thank you. My story / question: I recently sold a site with more than 100k pages indexed in Google. I was allowed to keep links on the site.These links being actual anchor text links on both the home page as well on the 100k news articles. On top of that, my site syndicates its rss feed (Just links and titles, no content) to this page. However, the new owner made a mess, and now the site could possibly be seen as bad linking to my site. Google tells me within webmasters that this particular site gives me more than 400K backlinks. I have NEVER received one single notice from Google that I have bad links. That first. But, I was worried that this page could have been the reason why MY site tanked as bad as it did. It's the only source linking so massive to me. Just a few days ago, I got in contact with the new site owner. And he has taken my offer to help him 'better' his site. Although getting the site up to date for him is my main purpose, since I am there, I will also put effort in to optimizing the links back to my site. My question: What would be the best to do for my 'most SEO gain' out of this? The site is a news paper type of site, catering for news within the exact niche my site is trying to rank. Difference being, his is a news site, mine is not. It is commercial. Once I fix his site, there will be regular news updates all within the niche we both are in. Regularly as in several times per day. It's news. In the niche. Should I leave my rss feed in the side bars of all the content? Should I leave an achor text link on the sidebar (on all news etc.) If so: there can be just one keyword... 407K pages linking with just 1 kw?? Should I keep it to just one link on the home page? I would love to hear what you guys think. (My domain is from 2001. Like a quality wine. However, still tanked like a submarine.) ALL SEO reports I got here are now Grade A. The site is finally fully optimized. Truly nice to have that confirmation. Now I hope someone will be able to tell me what is best to do, in order to get the most SEO gain out of this for my site. Thank you.
Intermediate & Advanced SEO | | richardo24hr0 -
Are duplicate links on same page alright?
If I have a homepage with category links, is it alright for those category links to appear in the footer as well, or should you never have duplicate links on one page? Can you please give a reason why as well? Thanks!
Intermediate & Advanced SEO | | dkamen0