Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should we use brand name of product in URL
-
Hi all,
What is best for SEO. We sell products online. Is it good to mention the brand in the product detail page URL key if (part of) the brand is also in the home url?
So our URL is: www.brandXstore.com
Is it best to do: www.brandXstore.com/brandX-productA.html
of just do: www.brandXstore.com/ProductA.html
Thanks for quick answering
-
Agree with Brady & Adam on this one. Each great responses.
I'll just add that, for the most part, the URL should be for the user first and then the search engine. A lot of times brands have funk looking URLs that have numbers and symbols in them - not user friendly. So, I'd recommend adding your descriptive keyword/producA/B/C into the URL if it'll help the user understand your product and navigate your site better
Hope this helps!
-
Inserting the brand name again in the product page portion of the URL is unnecessary and looks like a keyword stuffing technique. Assuming the brand you're representing gets a lot of search traffic, focusing on the power of your domain should be more than enough to attract visits to your site.
Focusing on users should be your main focus when designing URL structures. As a potential customer, repeating the brand name in the URL of pages would be unnecessary and unattractive. Thus, it will (probably) have the same effect on search engines. As Adam said, short and user-friendly is the way to go.
-
Hi Jeroen
I would look more into making sure the URLs are kept fairly short and friendly. I wouldn't expect a huge SEO impact from this, I would look more into the question "does including the brand name in the URL improve usability for my visitors?". Maybe you have several "ProductA" all by different brands? If this is the case then yes I would include the brand name in the URL.
If you are selling only BrandX products on your store and nothing else then I would not bother putting in the brand name as you are already including the brand in your main site URL. Having it twice could make the URL look at bit keyword stuffed.
Hope this helps.
Adam
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Folders or no folders in url?
What's best for SEO: a folder or no folder? For example: https://domain.com/arizona-dentist/somecontent or just https://domain.com/somecontent. The website has 100+ pages with "dentist" within the content of the somecontent pages, as well as specific pages for /arizona-dentist/. Also, the breadcrumb for the somecontent page would appear something like follows: Arizona Dentist > Some Content ... you can find the somecontent page from the Arizona Dentist page. I didn't include folders in the path because I did not want the url to be too long. In terms of where it is showing up on google search results...it is within the top 3-4 on the first page when searching Arizona dentist come content. The website is pretty organized even without subfolders because it was made using Umbraco. I am wondering if using folders will increase the SEO ranking, or if it really doesn't and could hurt it if paths become too long; especially since it's not doing too bad in the search ranking right now. -Thanks in advance for any help.
Algorithm Updates | | bellezze0 -
Can 'Jump link'/'Anchor tag' urls rank in Google for keywords?
E.g. www.website.com/page/#keyword-anchor-text Where the part after the # is a section of the page you can jump to, and the title of that section is a secondary keyword you want the page to rank for?
Algorithm Updates | | rwat0 -
Using Google to find a discontinued product.
Hi Guys. I mostly use this forum for business questions, but now it's a personal one! I'm trying to find a supplier that might still have discontinued product. It's the Behritone C5A speaker monitor. All my searches bring up a plethora of pages that appear to sell the product... but they have no stock. (Wouldn't removing these pages make for a better internet?) No 2nd hand ones on eBay 😞 Do you have any suggestion about how I can get more relevant results... i.e find supplier that might still have stock? Any tips or trick I may be able to use to help me with this? Many thanks in advance to an awesome community 🙂 Isaac.
Algorithm Updates | | isaac6631 -
Flat Structure URL vs Structured Sub-directory URL
We are finally taking our classifieds site forward and moving into a much improved URL structure, however, there is some disagreement over whether to go with a Flat URL structure or a structured sub-directory. I've browsed all of the posts and Q&A's for this going back to 2011, and still don't feel like I have a real answer. Has anyone tested this yet, or is there any consensus over ranking? I am in a disagreement with another SEO manager about this for our proposed URL structure redesign who is for it because it is what our competitors are doing. Our classifieds are geographically based, and we group by state, county, and city. Most of our traffic comes from state and county based searches. We also would like to integrate categories into the URL for some of the major search terms we see. The disagreement arises around how to structure the site. I prefer the logical sub-directory style: [sitename]/[category]/[state]/[county]/
Algorithm Updates | | newspore
mysite.com/for-sale/california/kern-county/
or
[sitename]/[category]/[county]-county-[stateabb]/
mysite.com/for-sale/kern-county-ca/ I don't mind the second, except for when you look at it in the context of the whole site: Geo Landing Pages:
mysite.com/california/
mysite.com/los-angeles-ca-90210/ Actual Search Pages:
mysite.com/for-sale/orange-ca/[filters] Detail Pages:
mysite.com/widget-type/cool-product-name/productid I want to make sure this flat structure performs better before sacrificing my analytics sanity (and ordered logic). Any case studies, tests or real data around this would be most helpful, someone at Moz must've tackled this by now!0 -
How to use MOZ to improve my website
Hi, I am new for MOZ, have no idea how to improve my website with the function of MOZ, can anyone share their experience for using MOZ service. the more detail the better! Thanks a lot in advance! John Thanks for helps for everyone, it took me some time to read each answer, and also spend few days to study MOZ. My initial conclusion is the function of MOZ is to promote the idea of SEO, but not provide any specific SEO service for specific website except for some tools and report. So I am missing or misunderstanding MOZ's service, it will be always welcome to help me out by correcting my opinion. Anyway, thanks again for all the time you've given to me, and good to you all! -John.
Algorithm Updates | | Steplead1 -
Vanity URL's and http codes
We have a vanity URL that as recommended is using 301 http code, however it has been discovered the destination URL needs to be updated which creates a problem since most browsers and search engines cache 301 redirects. Is there a good way to figure out when a vanity should be a 301 vs 302/307? If all vanity URL's should use 301, what is the proper way of updating the destination URL? Is it a good rule of thumb that if the vanity URL is only going to be temporary and down the road could have a new destination URL to use 302, and all others 301? Cheers,
Algorithm Updates | | Shawn_Huber0 -
To use the same content just changing the keywords could be seen as duplicate content?
I want to offer the same service or product in many different cities, so instead of creating a new content for each city what I want to do it to copy the content already created for the product and service of a city and then change the name of the city and create a new url inside my website for each city. for example let say I sell handmade rings in the USA, but I want o target each principal city in the USA, so I have want to have a unque url for ecxh city so for example for Miami I want to have www.mydomain.com/handmade-rings-miami and for LA the url would be www.mydomain.com/handmade-rings-la Can I have the same content talking about the handmade rings and just change the keywords and key phrases? or this will count as a duplicate content? content: TITLE: Miami Handmade Rings URL :www.mydomain.com/handmade-rings-miami Shop Now handmade rings in Miami in our online store and get a special discount in Miami purchases over $50 and also get free shipping on Miami Local address... See what our Miami handmade rings clients say about our products.... TITLE: LA Handmade Rings URL: www.mydomain.com/handmade-rings-la Shop Now handmade rings in LA in our online store and get a special discount in LA purchases over $50 and also get free shipping on LA Local address... See what our LA handmade rings clients say about our products.... There are more than 100 location in the country I want to do this, so that is why I want to copy paste and replace.. Thanks in advance, David Orion
Algorithm Updates | | sellonline1230 -
Using Brand Name in Page titles
Is it a good practice to append our brand name at the end of every page title? We have a very strong brand name but it is also long. Right now what we are doing is saying: Product Name | Long brand name here Product Category | Long brand name here Is this the right way to do it or should we just be going with ONLY the product and category names in our page titles? Right now we often exceed the 70 character recommendation limit.
Algorithm Updates | | mlentner1