Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should we use brand name of product in URL
-
Hi all,
What is best for SEO. We sell products online. Is it good to mention the brand in the product detail page URL key if (part of) the brand is also in the home url?
So our URL is: www.brandXstore.com
Is it best to do: www.brandXstore.com/brandX-productA.html
of just do: www.brandXstore.com/ProductA.html
Thanks for quick answering
-
Agree with Brady & Adam on this one. Each great responses.
I'll just add that, for the most part, the URL should be for the user first and then the search engine. A lot of times brands have funk looking URLs that have numbers and symbols in them - not user friendly. So, I'd recommend adding your descriptive keyword/producA/B/C into the URL if it'll help the user understand your product and navigate your site better
Hope this helps!
-
Inserting the brand name again in the product page portion of the URL is unnecessary and looks like a keyword stuffing technique. Assuming the brand you're representing gets a lot of search traffic, focusing on the power of your domain should be more than enough to attract visits to your site.
Focusing on users should be your main focus when designing URL structures. As a potential customer, repeating the brand name in the URL of pages would be unnecessary and unattractive. Thus, it will (probably) have the same effect on search engines. As Adam said, short and user-friendly is the way to go.
-
Hi Jeroen
I would look more into making sure the URLs are kept fairly short and friendly. I wouldn't expect a huge SEO impact from this, I would look more into the question "does including the brand name in the URL improve usability for my visitors?". Maybe you have several "ProductA" all by different brands? If this is the case then yes I would include the brand name in the URL.
If you are selling only BrandX products on your store and nothing else then I would not bother putting in the brand name as you are already including the brand in your main site URL. Having it twice could make the URL look at bit keyword stuffed.
Hope this helps.
Adam
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Review Microdata if the product does not have a review
We have many products that do not have reviews and are causing warnings in googles microdata. Is there anything you can do for products without a review so you don't get errors for aggregate review or review??
Algorithm Updates | | jforthofer0 -
URLs contains other language than English
I am in need of your advice in regards to urls of my new sites. I have got one site from gulf region site is in English and Arabic language. The issue is we are getting url from both. Some are Arabic, do you guys think it will effect the ranking result? url example is : www.mydomain.com/بيع-بي-سيارة
Algorithm Updates | | Mustansar0 -
Has anyone used Capterra and will I get penalized for paid links?
Hello - I'm contemplating buying a directory listing on the software promotion website http://www.capterra.com/ . It's a site that gets quite a bit of traffic for people searching for software products and I was interested in promoting my software product there, but I don't want to ruin our very good standing with Google at this time if Google deems Capterra as selling paid links. I'm not interested in this for links but instead as a good source of referral traffic for my software site. If anyone has used Capterra or has advice on whether Capterra might injure my SERP rankings, I would appreciate it. Thanks, Jeff
Algorithm Updates | | DenverDude0070 -
How Additional Characters and Numbers in URL affect SEO
Hi fellow SEOmozers, I noticed that a lot of websites have additional characters and words at the end of the URL in addition keyword optimized URL. Mostly for E-Commerce sites For example: www.yoursite.com/category/keyword?id=12345&Keyword--Category--cm_jdkfls_dklj or wwww.yoursite.com/category/keyword#83939=-37292 My question is how does the additional characters or parameters(not necessarily tracking parameters) affect SEO? Does it matter if i have additional keywords in the additional stuff in the URL (1st url example)? If you can provide more information, that would be helpful. Thank you!
Algorithm Updates | | TommyTan0 -
Vanity URL's and http codes
We have a vanity URL that as recommended is using 301 http code, however it has been discovered the destination URL needs to be updated which creates a problem since most browsers and search engines cache 301 redirects. Is there a good way to figure out when a vanity should be a 301 vs 302/307? If all vanity URL's should use 301, what is the proper way of updating the destination URL? Is it a good rule of thumb that if the vanity URL is only going to be temporary and down the road could have a new destination URL to use 302, and all others 301? Cheers,
Algorithm Updates | | Shawn_Huber0 -
Ecommerce good/bad? Showing product description on sub/category page?
Hi Mozers, I have a ecommerce furniture website, and I have been wondering for some time if showing the product descriptions on the sub/category page helps the website. If there is more content displayed on the subcategory, it should be more relevant, right? OR does it not matter, as it is duplicate content from the product page. I think showing the product descriptions on non-product pages is hurting my design/flow, but i worry that if I am to hide product content on sub/category pages my traffic will be hurt. Despite my searches I have not found an answer yet. Please take a look at my site and share your thoughts: http://www.ecustomfinishes.com/ Chris 27eVz
Algorithm Updates | | longdenc_gmail.com0 -
Using Brand Name in Page titles
Is it a good practice to append our brand name at the end of every page title? We have a very strong brand name but it is also long. Right now what we are doing is saying: Product Name | Long brand name here Product Category | Long brand name here Is this the right way to do it or should we just be going with ONLY the product and category names in our page titles? Right now we often exceed the 70 character recommendation limit.
Algorithm Updates | | mlentner1
