Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should we use brand name of product in URL
-
Hi all,
What is best for SEO. We sell products online. Is it good to mention the brand in the product detail page URL key if (part of) the brand is also in the home url?
So our URL is: www.brandXstore.com
Is it best to do: www.brandXstore.com/brandX-productA.html
of just do: www.brandXstore.com/ProductA.html
Thanks for quick answering
-
Agree with Brady & Adam on this one. Each great responses.
I'll just add that, for the most part, the URL should be for the user first and then the search engine. A lot of times brands have funk looking URLs that have numbers and symbols in them - not user friendly. So, I'd recommend adding your descriptive keyword/producA/B/C into the URL if it'll help the user understand your product and navigate your site better
Hope this helps!
-
Inserting the brand name again in the product page portion of the URL is unnecessary and looks like a keyword stuffing technique. Assuming the brand you're representing gets a lot of search traffic, focusing on the power of your domain should be more than enough to attract visits to your site.
Focusing on users should be your main focus when designing URL structures. As a potential customer, repeating the brand name in the URL of pages would be unnecessary and unattractive. Thus, it will (probably) have the same effect on search engines. As Adam said, short and user-friendly is the way to go.
-
Hi Jeroen
I would look more into making sure the URLs are kept fairly short and friendly. I wouldn't expect a huge SEO impact from this, I would look more into the question "does including the brand name in the URL improve usability for my visitors?". Maybe you have several "ProductA" all by different brands? If this is the case then yes I would include the brand name in the URL.
If you are selling only BrandX products on your store and nothing else then I would not bother putting in the brand name as you are already including the brand in your main site URL. Having it twice could make the URL look at bit keyword stuffed.
Hope this helps.
Adam
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Folders or no folders in url?
What's best for SEO: a folder or no folder? For example: https://domain.com/arizona-dentist/somecontent or just https://domain.com/somecontent. The website has 100+ pages with "dentist" within the content of the somecontent pages, as well as specific pages for /arizona-dentist/. Also, the breadcrumb for the somecontent page would appear something like follows: Arizona Dentist > Some Content ... you can find the somecontent page from the Arizona Dentist page. I didn't include folders in the path because I did not want the url to be too long. In terms of where it is showing up on google search results...it is within the top 3-4 on the first page when searching Arizona dentist come content. The website is pretty organized even without subfolders because it was made using Umbraco. I am wondering if using folders will increase the SEO ranking, or if it really doesn't and could hurt it if paths become too long; especially since it's not doing too bad in the search ranking right now. -Thanks in advance for any help.
Algorithm Updates | | bellezze0 -
301 redirect to URL plus anchor tag???
Hi - my company has just had a site redesign completed, and our "old" site we have landing pages for a full product line. The new design has taken the content from those landing pages and placed them into one long scrolling page. We currently rank well on the "old" landing pages but now all that content is contained in a single page with anchor tags throughout attached to the headings. Can you set up 301's to anchor tags? Example: old site www.mysite.com/products/automotive/auto-parts.html new site: www.mysite.com/products/automotive#auto-parts
Algorithm Updates | | Jenny10 -
Can I use schema markup for my Trustpilot results?
Hi we have excellent Trustpilot reviews & want to know if we can include these in schema markup in order for the results to show in SERPs? The Trustpilot results show in PPC but not SERPs. A competitor looks to have no Trustpilot or other independent reviews but is showing 5 stars in SERPs, i also cant find any customer reviews on their site, it looks to be just coding that is driving the SERPs view? Their site is goldencharter.co.uk Any thoughts much appreciated Thanks Ash
Algorithm Updates | | AshShep11 -
Flat Structure URL vs Structured Sub-directory URL
We are finally taking our classifieds site forward and moving into a much improved URL structure, however, there is some disagreement over whether to go with a Flat URL structure or a structured sub-directory. I've browsed all of the posts and Q&A's for this going back to 2011, and still don't feel like I have a real answer. Has anyone tested this yet, or is there any consensus over ranking? I am in a disagreement with another SEO manager about this for our proposed URL structure redesign who is for it because it is what our competitors are doing. Our classifieds are geographically based, and we group by state, county, and city. Most of our traffic comes from state and county based searches. We also would like to integrate categories into the URL for some of the major search terms we see. The disagreement arises around how to structure the site. I prefer the logical sub-directory style: [sitename]/[category]/[state]/[county]/
Algorithm Updates | | newspore
mysite.com/for-sale/california/kern-county/
or
[sitename]/[category]/[county]-county-[stateabb]/
mysite.com/for-sale/kern-county-ca/ I don't mind the second, except for when you look at it in the context of the whole site: Geo Landing Pages:
mysite.com/california/
mysite.com/los-angeles-ca-90210/ Actual Search Pages:
mysite.com/for-sale/orange-ca/[filters] Detail Pages:
mysite.com/widget-type/cool-product-name/productid I want to make sure this flat structure performs better before sacrificing my analytics sanity (and ordered logic). Any case studies, tests or real data around this would be most helpful, someone at Moz must've tackled this by now!0 -
URLs contains other language than English
I am in need of your advice in regards to urls of my new sites. I have got one site from gulf region site is in English and Arabic language. The issue is we are getting url from both. Some are Arabic, do you guys think it will effect the ranking result? url example is : www.mydomain.com/بيع-بي-سيارة
Algorithm Updates | | Mustansar0 -
Ecommerce good/bad? Showing product description on sub/category page?
Hi Mozers, I have a ecommerce furniture website, and I have been wondering for some time if showing the product descriptions on the sub/category page helps the website. If there is more content displayed on the subcategory, it should be more relevant, right? OR does it not matter, as it is duplicate content from the product page. I think showing the product descriptions on non-product pages is hurting my design/flow, but i worry that if I am to hide product content on sub/category pages my traffic will be hurt. Despite my searches I have not found an answer yet. Please take a look at my site and share your thoughts: http://www.ecustomfinishes.com/ Chris 27eVz
Algorithm Updates | | longdenc_gmail.com0 -
To use the same content just changing the keywords could be seen as duplicate content?
I want to offer the same service or product in many different cities, so instead of creating a new content for each city what I want to do it to copy the content already created for the product and service of a city and then change the name of the city and create a new url inside my website for each city. for example let say I sell handmade rings in the USA, but I want o target each principal city in the USA, so I have want to have a unque url for ecxh city so for example for Miami I want to have www.mydomain.com/handmade-rings-miami and for LA the url would be www.mydomain.com/handmade-rings-la Can I have the same content talking about the handmade rings and just change the keywords and key phrases? or this will count as a duplicate content? content: TITLE: Miami Handmade Rings URL :www.mydomain.com/handmade-rings-miami Shop Now handmade rings in Miami in our online store and get a special discount in Miami purchases over $50 and also get free shipping on Miami Local address... See what our Miami handmade rings clients say about our products.... TITLE: LA Handmade Rings URL: www.mydomain.com/handmade-rings-la Shop Now handmade rings in LA in our online store and get a special discount in LA purchases over $50 and also get free shipping on LA Local address... See what our LA handmade rings clients say about our products.... There are more than 100 location in the country I want to do this, so that is why I want to copy paste and replace.. Thanks in advance, David Orion
Algorithm Updates | | sellonline1230 -
Importance of Product Review Syndication?
Greetings everyone I have been tasked to do research on just how important it is to have product reviews syndicated with Google's (star rating found in Google Shopping). I am unable to find any research reports or studies on this nor any quantitative data on it's impact, beneficial or otherwise. If any of you folks have any first hand experiences, perhaps some before and after figures, that would be great. Thanks
Algorithm Updates | | airnwater0