Need advice on creating link report
-
I am trying to create a new report that will show the effectiveness of each link source in terms of delivering traffic and how quality that traffic is with regard to conversions....
With that, I want to know how I can first get a list of all external links to any page on my subdomain and then align that list with traffic/conversion data in Google Analytics.
Can someone provide me step by step instructions on this?
I assume I would start with Open Site Explorer and export the list of external links to pages on my subdomain. My issue lies in how to get the same general list out of GA that lines up with the urls in the OSE export. I have tried referrals, but that does not give me a compatible list.
-
Hopefully this will help:
Login to GA and click Acquisition --> All Referrers
This report will show all websites that sent traffic to you in the time period you have set in Analytics.
Click the Ecommerce or Goals tab at the top of the list and it should give you conversion data for your referrers.Just let us know if we've misunderstood what you're looking to achieve.
-
I would tend to start (and stick with) Google Analytics and export the list of URLs based on conversions. You may need to look up each URL's links separately. An alternative would be to narrow down the list of URLs from Google Analytics and then put them into a spreadsheet where you can write a formula to look up each of them.
In your case, I wouldn't start with OSE's links, I would start with the URLs from Google Analytics that have provided conversions and work the other way.
Also, I'm not sure if I fully understand why you're wanting this data. You can get the list of URLs that sent traffic and conversions to your site via Google Analytics. If a link is not in GA as a referral, then it still may be a great link to have that contributed towards rankings (that lead to conversions). You see, links and mentions might pass on Page Authority and Domain Authority to your site and you won't see the traffic or referrals: but those links allowed your site to be trusted more, leading to better rankings for your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved Moz Link Explorer slow to find external links
I have a site with 48 linking domains and 200 total links showing in Google Search Console. These are legit and good quality links. Since creating a campaign 2 months ago, Moz link explorer for the same site only shows me 2 linking domains and 3 total links. I realise Moz cannot crawl with the same speed and depth as Google but this is poor performance for a premium product and doesn't remotely reflect the link profile of the domain. Is there a way to submit a sitemap or list of links to Moz for the purpose of crawling and adding to Link Explorer?
Link Explorer | | mathewphotohound0 -
Unsolved Why Links Overview is showing '0' "Internal, followed links" when we have many?
Hi, Our site is showing '0' internal links on Links Overview when all other metrics appear to be updating correctly. Any idea why might this be happening? Or are there any issues with the MOZ getting the data from our site when it does a crawl?
Link Explorer | | Chris_Mc0 -
Link tracking list not finding my links
I am using the Link Tracking List to track new backlinks that I have achieved. However, the report still shows about half of them as not found... even some that have been there for several weeks. I thoroughly tested a couple of them to make sure the links were coded in html, there were no nofollow/noindex rules, the bot was not blocked etc, but still found nothing. What can I do now?
Link Explorer | | Zambezikid0 -
Question about link report
Hey all, SEO noob here, back with another question. I downloaded a link report, and I don't understand the columns Links to Page, Outbound Domains from Page, and Outbound Links from Page. Is Links to Page the number of links from the source page to the target page? Is Outbound Domains from Page the number of domains linked to by the source page? Is Outbound Links from Page the number of outbound links to any domain or page from the source page? Thanks in advance! AK
Link Explorer | | AndyKubrin0 -
No back links showing in site explorer but..
I am quite surprise with this, normally site explorer show more and valid database for back links but this time its opposite. the site url is www.motortrader.com.pk webmaster shows me about 2000 where as site explorer is null. is there any particular reason for that?
Link Explorer | | Mustansar0 -
Dofollow link from Moz user profile still not showing in OpenSiteExplorer
Hi everyone! Refering to my last question http://moz.com/community/q/dofollow-link-from-moz-user-profile-not-showing-in-opensiteexplorer, the last update was on March 10 and I'm still searching my dofollow link from my Moz user profile http://moz.com/community/users/625691 after have 200 MozPoints, Opensiteexplorer only found the nofollow link from the icon, but nothing from the anchor text of my URL. Is possible that only take the first link to my blog and ignore the rest if it have the same href? 😞 Thanks! fTdwaO6.png
Link Explorer | | rubenalonsoes1 -
Dofollow link from Moz user profile not showing in OpenSiteExplorer
Hi everyone! I'm was searching my "new" dofollow link from my Moz user profile http://moz.com/community/users/625691 now I have more than 200 MozPoints, but in OpenSiteExplorer is only showing my "nofollow" link of the icon (the "M" icon in the left of the URL in the profile). Why not appears the dofollow link? Thanks!
Link Explorer | | rubenalonsoes1 -
Only one internal Equity Passing Link
Our web site IYBI is reporting only one internal equity passing link. I've somehow never noticed this and now that we are doing a lot more competitor analysis, I'm a little concerned given the numbers some of the other sites in the space are getting. I'm not sure I understand it completely and how it's possible we only have one. Any help would be appreciated.
Link Explorer | | wearehappymedia0