H1 Headers and Unique Content
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Should my H1 header contain the same keywords in the same order, verbatim as my SEO title or some variation of them? Or does it matter?
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I go with the simple rule here, whenever dealing with the on-page optimization, try to go with the options that go best for users and search engine will come along.
If you think having the same H1 as Title will serve users better then go for it and if you think you can craft a better H1 for users to engage with the website and continue their journey then try not to go with option one.
Hope this helps!
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It seems like you're asking some things that are covered in two different places. These should help:
Moz Beginners Guide and Google SEO GuideWhat really matters is what is readable, interesting and targeted to your page. Yes, you can and should slip a keyword in there. Otherwise, do what feels right.
If you're talking about the theme of a subject, you'll end up ranking for more terms than you think. The amount of people that search for 'video production city' isn't all that great when compared to the number of people that search for thousands of variants. Some may search for 'high quality video production', with or without the city.
The long tail is your friend. Write about the subject as you would naturally, usually the keyword targeting stuff will 'just happen'.
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