Moz Rank Tracker - Local Rankings?
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My question is about local SEO rankings. How does the Moz Rank Tracker track local results, meaning I do not see a place to tell the tool what local market to show results for.If I have a dentist in Denver and I enter the keyword “dentist” into the tracker, is it looking for how my site ranks locally in Denver or how it ranks for “dentist” on a national level.Thanks in advance for the help!
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Jumping into an older thread here to let you know we now track local results! Please check out our blog post at http://moz.com/blog/local-rankings-in-moz-analytics
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Hi Chris,
I share your concerns. Generic search rankings seem pretty useless these days. Google is going to take a variety of variables into account for any individual user (especially logged-in ones), unless they're literally searching in incognito mode. Throw in all the map data and that's more non-website info mucking things up. Google Webmaster Tools has rolled out some more robust keyword data recently, and I think that is probably the best bet. You can see all the keywords your website made impressions for and related data. You could also create some geo-based Google Analytics reports to monitor organic traffic from users in your desired geos.
That will at least tell you the current reality of your website with more accuracy. However, It won't tell where you rank for some arbitrary keyword phrase for which you wish to gain traffic, if you aren't already receiving impressions for it. I guess that is where the Moz Ranker would be most helpful.
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Thanks Sam, but this is not a great solution. If I add a geo-modifier to the keyword it will completely change the SERP results. Is MOZ not a good tool for local SEO or is it geared more for larger, national type stuff?
Thanks,
Chris
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Hey Chris!
Moz ranking data is set to provide the most high level metric as possible. In essence, it's like running a search in your browsers' incognito or private browsing mode. We do this to make the results as unbiased and representative of a SERP as possible. We will report ranking results in the universal verticals, but there are some limitations in that there is no way to specifically request ranking data from a set location. One work-around for this would be to add a geo modifier to the campaign keyword. So, dentist would end up being Denver dentist, using your example. Hope this helps and thanks for writing in!
Best,
Sam
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