Recommended URL Structure
-
Hello,
We are currently adding a new section of content on our site related to Marketing and more specifically 'Digital Marketing' (research reports, trend studies, etc). Over time (several months, or 1-3 years) we will add more 'general' marketing content.
My question is which of the following URL structures makes more sense from an SEO perspective (and how best to quantify the benefit of one over another):
www.mysite.com/marketing/digital/research/...
www.mysite.com/digital-marketing/research/..
Thanks,
Mike
-
I'm with Kate on this one. marketing/digital/research reflects the site structure, is very easy to read, and shouldn't be a problem.
Keywords in URLs are no longer a real factor, unless you have an exact match domain name.
Go with the URL that's easiest to read, will be easy from a structural point of view (in whatever CMS you're using) and most likely to get clicked.
-
Hi Mike!
Moosa has the best behind the scenes answer, but everyone here is dead on. Both structures work really well when it comes to search because they are both descriptive and short. That's really what you need to focus on. If I had to pick though based on your examples:
www.mysite.com/marketing/digital/research/...
www.mysite.com/digital-marketing/research/..
I'd go with marketing/digital/research .. that way as you content changes, you can change the types of marketing research and if digital is just understood later as marketing overall, then at that time the research can just be put under marketing, but I think you'll always want to distinguish the types of marketing. This will just account for all possibilities.
Also, having all marketing focused content under /marketing/ allows you do be able to do some quick calculations inside of analytics on multiple scales. You can filter to see traffic, sources and more data for all marketing (all with /marketing/), just research (anything with /research/), and so on.
Hope this helps!
-
This is always the choice of a webmaster but if I would be at your place I would be at your place I would select the URL that is short, to the point and give a hint to Google about what the page is all about.
I believe digital marketing is a separate branch of marketing and having a URL that is independent from the marketing tag will be more relevant to me!
If I have to choose the URL structure, I would have chosen:
http://www.mysite.com/digital-marketing/research
hope this helps!
-
If the main category is Digital Marketing then I would have the URL be /digital-marketing/. I think its important to consider how you plan to use the category in the future and build for that so you don't have a funky structure in the future and/or have to do a bunch redirects to fix it. I understand that's not always possible and things may come up you hadn't considered.
-
I tend to agree but does your answer change if you consider that the main category will MOST likely (not definite) be 'digital marketing'?
I know, raises a larger question of whether ANY marketing plan in the future could possibly not also be considered digital marketing.
Mike
-
I would have your URL represent your site architecture. If Digital Marketing is a subcategory of Marketing I would have the URL structure represent that by using example.com/marketing/digital/...
If you plan on adding more subcategories at a later date it will save a lot of headaches by just having your URL structure represent your site architecture.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Silo Structure in the eye of google?
does silo structure has a positive point on Google Ranking or not, and what is the importance of internal linking, how google see the internal linking content as compared to less internal linking, I'm trying an experiment I do a lot of internal backlinking in Website Unionwell as compared to Website B (which has apparently less internal Links) so with your experience in SEO field which site will get traffic rapidly.
Intermediate & Advanced SEO | | saimkhanna0 -
How much does URLs with CAPS and URLs with non-CAPS existing on an IIS site matter nowadays?
I work on a couple ecommerce sites that are on IIS. Both sites have return a 200 header status for the CAPS and non CAPS version of the URLs. While I suppose it would be ok if the canonicals pointed to the same version of the page, in some cases it doesn't (ie; /Home-Office canonicalizes to itself and /home-office canonicalizes to itself). I came across this article (http://www.searchdiscovery.com/blog/case-sensitive-urls-and-seo-case-matters/) that is a few years old and I'm wondering how much of an issue it is and how I would determine if it is/isn't?
Intermediate & Advanced SEO | | OfficeFurn0 -
Redirecting a Few URLs to a New Domain
We are in the process of buying the blog section of a site. Let's say Site A is buying Site B. We have taken the content from Site B and replicated it on Site A, along with the exact url besides the TLD. We then issued 301 redirects from Site B to Site A and initiated a crawl on those original Site B urls so Google would understand they are now redirecting to Site A. The new urls for Site A, with the same content are now showing up in Google's index if we do a site:SiteA.com search on the big G. Anyone have any experience with this as to how long before Site A urls should replace Site B urls in the search results? I undestand there may be a ranking difference and CTR difference based on domain bias, etc... I'm just asking if everything goes as planned and there isn't a huge issue, does the process take weeks or months?
Intermediate & Advanced SEO | | seoaustin0 -
Can you nofollow a URL?
Hey Moz Community, My questions sounds pretty simple but unfortunately, it isn't. I have a domain name (we'll use example.com for this) http://example.com which 301 re-directs to http://www.example.com. http://example.com has bad links pointing to it and http://www.example.com does not. So essentially, I want to stop negative influences from http://example.com being passed on to http://www.example.com. A 302 re-direct sounds like it would work in theory but is this the best way to go about this? Just so you know, we have completed a reconsideration request a long time ago but I think the bad links are still negatively affecting the website as it does not rank for it's own name which is bizarre. Actual Question: How do I re-direct http://example.com to http://www.example.com without passing on the negative SEO attached to http://example.com? Thanks in advance!
Intermediate & Advanced SEO | | RiceMedia0 -
Favorite SEO firm you would recommend
Is there a favorite SEO firm that you would recommend. Is there any site that ranks the top firms in the country?
Intermediate & Advanced SEO | | movieguide0 -
Google News URL Structure
Hi there folks I am looking for some guidance on Google News URLs. We are restructuring the site. A main traffic driver will be the traffic we get from Google News. Most large publishers use: www.site.com/news/12345/this-is-the-title/ Others use www.example.com/news/celebrity/12345/this-is-the-title/ etc. www.example.com/news/celebrity-news/12345/this-is-the-title/ www.example.com/celebrity-news/12345/this-is-the-title/ (Celebrity is a channel on Google News so should we try and follow that format?) www.example.com/news/celebrity-news/this-is-the-title/12345/ www.example.com/news/celebrity-news/this-is-the-title-12345/ (unique ID no at the end and part of the title URL) www.example.com/news/celebrity-news/celebrity-name/this-is-the-title-12345/ Others include the date. So as you can see there are so many combinations and there doesnt seem to be any unity across news sites for this format. Have you any advice on how to structure these URLs? Particularly if we want to been seen as an authority on the following topics: fashion, hair, beauty, and celebrity news - in particular "celebrity name" So should the celebrity news section be www.example.com/news/celebrity-news/celebrity-name/this-is-the-title-12345/ or what? This is for a completely new site build. Thanks Barry
Intermediate & Advanced SEO | | Deepti_C0 -
Optimal URLs for SEO and UX
We are considering restructuring the URL scheme on one of the websites we maintain. We have a few options. Currently news article URLs are as follows:
Intermediate & Advanced SEO | | Peter264
http://domain.com/news/1234/article-title-name/ Download section URLs are as follows:
http://domain.com/downloads/files/1234/file-title-of-download-here/ Forum URLS:
http://forum.domain.com/forum/topic/1234/title-of-forum-topic-here/ We feel that these are a bit too long for both SEO and user experience. We want to remove as many directories from the URLs as possible. From experience, what do you recommend changing for the example URLs above? We have some ideas below...and we need to keep the ID in the URLs...however I know this is a little frustrating. Some ideas we have for news articles:
http://domain.com/news/article-title-shorter-1234
http://domain.com/article-title-shorter-n1234 Some ideas for the download pages:
http://domain.com/downloads/file-title-shorter-d1234
http://domain.com/downloads/files/file-title-shorter-1234
http://domain.com/file-title-shorter-d1234 Some ideas for the forum URLs:
http://forum.domain.com/topic-title-shorter-t1234
http://forum.domain.com/topic/topic-title-shorter-1234 What do you think of these suggestions? Any other URL ideas? Recommended URL length? The purpose of is question was to find the perfect URLs for the site we are working on; your thoughts, suggestions and tips are very much appreciated.0 -
Changing URLS - wondering about implications
We are in the process of changing our URLs from dynamic to more SEO friendly. The website is ciee.org and I'm specifically talking about ciee.org/study. While we work with the business to get approval for ciee.org/study-abroad, we are going with ciee.org/study/abroad. Can anyone foresee any difficulties or negative implications that could come if we change from study/abroad to study-abroad all within 6 months? Thank you in advance!!
Intermediate & Advanced SEO | | CIEEwebTeam0