Redirect to get better ranking
-
I have three pages of my website ranking for a keyword: landing page and two blogposts. They all rank on top of page 2 (positions 11-13).If I redirect these articles to the landing page, will it help to bring it up in rankings?
-
Possibly, but as Keri says, it comes with substantial risks as well. I did a video post about this awhile back that may be worth watching:
http://moz.com/blog/save-your-website-with-redirects
I'd make sure your supplemental pages link appropriately to the landing page, and make any necessary on-page improvements before considering a redirect.
On the other hand, if the supplemental pages don't offer unique content or mostly consist of duplicate content, it may be appropriate to redirect.
Hope this helps! Best of luck with your SEO.
-
Thanks for your response, Keri!
I agree, it's not a long term strategy, but I'm really confused why it's happening. Our competitors have their landing pages ranking in top 5, we have three pages ranking on page 2
-
If you redirect those pages to the landing pages, the content that was helping those pages rank would be gone. It's not a long-term strategy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to avoid a redirect chain?
Hi there, I am aware that it is not good practice to have a redirect chain but I am not really sure hoe to do it (on Apache). I have multiple redirects in a chain because on the one hand I had to redirect because the content of the site got a new URL and because on the other hand I changed from http to https. Thus I have a chain like http://example.com via 301 to http://the-best-example.com via 301 to https://the-best-example.com via 301 to https://greatest-example.com Obviously I want to clean this up without loosing any link juice or visitors who had bookmarked my site. So, I could make three separate redirects: http://example.com via 301 to https://greatest-example.com
Technical SEO | | netzkern_AG
http://the-best-example.com via 301 to https://greatest-example.com
https://the-best-example.com via 301 to https://greatest-example.com But is there a way to combine it? Can I use an "OR" operator to link the 3 conditions to this one rule? Any other suggestions? Thanks a lot!!!0 -
Is an international redirect hurting my ranking
We're a small international company that redirects users based on their language identifier.
Technical SEO | | _entreprenerd
I've now taken a big interest in and also how it affects ranking. When I look at my MOZ dashboard the fundedbyme.com domain has a higher ranking than fundedbyme.com/en/ for example. Our company wants to target other markets such as Spain and Germany, I am imposing penalties on myself by not having rel="canonical" in place and redirecting to the TLD?0 -
IP redirects
My website, on a .com domain, displays a different language/content depending on the IP of the user. For example, if someone is browsing my web from Spain, it will show the spanish content, and so on. Does anyone has an idea on how will Google index my pages? Their servers being located in the US, I assume the bot will only crawl and index the english content. How can I tell the bots to do the same for the other languages/content? Thanks!
Technical SEO | | Alemoto0 -
301 redirects
Hi, I am a working on a new web site, and I want to redirect all the urls of another site (on a different host) to this one. According to both hosts it is "impossible" to do this for all urls. I don't believe that to be the case, but how do I do this? And, should both sites be hosted on the same server first?
Technical SEO | | vibelingo0 -
Geo-Redirection
Our client has two almost identical sites targeting: Australia (www.mysite.com.au) Rest of World (www.mysite.com) Currently they have splash page on www.mysite.com asking users to select: Australia Rest of World (redirects to: www.mysite.com/home) I'm thinking they should get rid of slash page and simply auto detect if user on www.mysite.com is based in Australia and serve a message "Do you want to visit our .com.au site. It's not helped by the fact the .com site appears to get served ahead of .com.au iin australia as both sites are hosted in US. Looking to change this! Thanks in advance for your help!
Technical SEO | | steermoz70 -
301 redirect on wordpress.com
Hi, How/where do I input a 301 redirect for my http site within wordpress.com. I am already redirecting my wordpress url to myy new non wordpress domain Thanks Lisa
Technical SEO | | lisamarieCunn0 -
For a UK business where there is no .co.uk or .com opportunity, is it better to have a .net address or would .uk.com be better? Or no difference...This company is UK focussed only.
We have a niche keyword domain possibility but I am not sure which way, if any, is better. The .com and .co.uk options are not available but there are various other ones - including .org, .net, .uk.com. Is there any domain/seo benefit of one version over another? Any thought gratefully received..
Technical SEO | | cpdigital10 -
Question about Hm Pg Redirects
This question is for MichaelC who was helping me with a previous question that is now closed. Please refer to my question with Subject "Double 301 Redirect" It was about redirecting /home.aspx to simply "/" because that was an old URL and we have some backlinks pointing to it. If the best I could do is redirect "/home.aspx" to something like "#hm", would that work, since everything after the hash symbol is ignored? Thanks Clint
Technical SEO | | poolguy0