Category vs Product level URL - Does it Matter?
-
Is there much google juice to be had by moving a key "money making" product up the URL structure?
For example, in this URL http://www.over50choices.co.uk/Funeral-Planning/Over-50-Life-Insurance.aspx will we gain any juice moving "Over-50-life-insurance" out of the "funeral planning" category and directly to the Domain eg www.over50choices/over-50-life-insurance.aspx ?
The page currently ranks on page 2 and 3 for various phrases and we are looking to get to page 1 - its a very competitive set of keywords!
Thanks
Ash
-
Thanks Wes
Those 2 articles are spot on for what i am looking for!
Ash
-
Think about how you want to see the information divided from a user perspective.
If the user wants to read about funeral plans and how everything works than the calculator perhaps does not belong on the page. If their is a pricing page, the calculator would fit right in.Don't overthink the keyword optimization in a way that it harms the user experience on your website. When thinking about keyword optimization it's helpful to read these two awesome blogposts by Cyrus Shepard here on Moz about keyword optimization in themes/concepts instead of individual keywords.
-
HI Wesley thanks for your advice.
On a connected matter are you able to help with whether its better to have say, 4 individual pages on one subject, with v similar keywords eg funeral plans, compare funeral plans, funeral costs, funeral calculator or should i put all the text onto one page - taking the text to approx 1700 words?
Or i could use tabs across the page just above the fold to make the user experience easier?
Thanks
Ash
-
This change won't give you a very good benefit over what you have now. URL changes are never a good idea unless you have a really good reason for it.
In your case the url structure looks good and i don't think you should alter it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Single Folder vs Root
I'm working on a multi-state attorney website and I'm going back and forth on URL's. I thought I'd see what the community thinks. lawsite.com/los-angeles/car-accident-lawyer vs. lawsite.com/los-angeles-car-accident-lawyer I should note this site will have over a dozen city locations, with different practices.
Intermediate & Advanced SEO | | EdShull0 -
Should you shorten very long URLs?
Hi Moz Community! If the nav architecture URL is long, like this: https://www.savewildlife.org/wildlife-conservtion/endangered-species-act-protections/endangered-species-list/birds/mexican-spotted-owl can I and should I shorten that new destination URL to make it easy for Google to see that the page topic is really the owl, like this: https://savewildlife.org/endangered-species-list/mexican-spotted-owl Thank you! Jane
Intermediate & Advanced SEO | | CalamityJane771 -
Underscores, capitals, non ASCII characters in image URLs - does it matter?
I see this strangely formatted image URLs on websites time and again - is this an issue - I imagine it isn't best practice but does it make any difference to SEO? Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
URL Injection Hack - What to do with spammy URLs that keep appearing in Google's index?
A website was hacked (URL injection) but the malicious code has been cleaned up and removed from all pages. However, whenever we run a site:domain.com in Google, we keep finding more spammy URLs from the hack. They all lead to a 404 error page since the hack was cleaned up in the code. We have been using the Google WMT Remove URLs tool to have these spammy URLs removed from Google's index but new URLs keep appearing every day. We looked at the cache dates on these URLs and they are vary in dates but none are recent and most are from a month ago when the initial hack occurred. My question is...should we continue to check the index every day and keep submitting these URLs to be removed manually? Or since they all lead to a 404 page will Google eventually remove these spammy URLs from the index automatically? Thanks in advance Moz community for your feedback.
Intermediate & Advanced SEO | | peteboyd0 -
E-commerce category page optimization - filters vs. categories
Hi, We currently have a site where there are several subcategories for every main category. So this means that visitors will have to click through 3-4 subcategories before reaching products that they could have easily found if the site would be using filters on category pages. My question is - if a subcategory page with 4 products is currently a category page (optimized heading, description) and I'd want this category to be available through filters, how do I still keep it optimized for search engines? So under a category "Cleaners", we have all cleaning products. There are 8 "Cable cleaners" under this category. This is currently a subcategory, but I'd just solve this with a filter in the "Cleaners" screen. Not sure what's right from an SEO standpoint here.
Intermediate & Advanced SEO | | JaanMSonberg0 -
An affiliate website uses datafeeds and around 65.000 products are deleted in the new feeds. What are the best practises to do with the product pages? 404 ALL pages, 301 Redirect to the upper catagory?
Note: All product pages are on INDEX FOLLOW. Right now this is happening with the deleted productpages: 1. When a product is removed from the new datafeed the pages stay online and are showing simliar products for 3 months. The productpages are removed from the categorie pages but not from the sitemap! 2. Pages receiving more than 3 hits after the first 3 months keep on existing and also in the sitemaps. These pages are not shown in the categories. 3. Pages from deleted datafeeds that receive 2 hits or less, are getting a 301 redirect to the upper categorie for again 3 months 4. Afther the last 3 months all 301 redirects are getting a customized 404 page with similar products. Any suggestions of Comments about this structure? 🙂 Issues to think about:
Intermediate & Advanced SEO | | Zanox
- The amount of 404 pages Google is warning about in GWT
- Right now all productpages are indexed
- Use as much value as possible in the right way from all pages
- Usability for the visitor Extra info about the near future: Beceause of the duplicate content issue with datafeeds we are going to put all product pages on NOINDEX, FOLLOW and focus only on category and subcategory pages.0 -
What should I do when there is no more stock for a product (e-commerce) ?
I´ve several clientes with magento, wp and brazilian Vtex.... usually when a product is out of stock the system allow you to delete or desallow but you will create a 404 erros. There is a plugin to redirect disallow products to home os a personalized page... looks good. But I´ve just realized when you edit the name (and url) of a product it creats automatic redirect of the product... Now I´m wondering never delete or disallow a product page anymore.... always edit with a new product so the redirect can send some PR to the new produtc.... Sounds too stupid or make any sense?
Intermediate & Advanced SEO | | SeoMartin10 -
Brackets in a URL String
Was talking with a friend about this the other day. Do Brackets and or Braces in a URL string impact SEO? (I know short human readable etc... but for the sake of conversation has anyone relaised any impacts of these particular Characters in a URL?
Intermediate & Advanced SEO | | AU-SEO0