How to structure links on a "Card" for maximum crawler-friendliness
-
My question is how to best structure the links on a "Card" while maintaining usability for touchscreens. I've attached a simple wireframe, but the "card" is a format you see a lot now on the web: it's about a "topic" and contains an image for the topic and some text. When you click the card it links to a page about the "topic".
My question is how to best structure the card's html so google can most easily read it. I have two options:
a) Make the elements of the card 2 separate links, one for the image and one for the text. Google would read this as follows.
//image
[](/target URL)//text
<a href=' target="" url'="">Topic</a href='>b) Make the entire "Card" a link which would cause Google to read it as follows:
<a></a>
<a>Bunch of div elements that includes anchor text and alt-image attributes above along with a fair amount of additional text.</a>
<a></a>
Holding UX aside, which of these options is better purely from a Google crawling perspective? Does doing (b) confuse the bot about what the target page is about? If one is clearly better, is it a dramatic difference?
Thanks!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimization for "Search by Photos" feature
Howdy, fellow mozzers, Does anyone know what affects a given company photos show up in the "Search by Photos" section? I can't find any decent info.. Here is the link to SEL, describing the feature (not even google themselves seem to have an announcement about it). https://searchengineland.com/google-showing-mobile-search-by-photos-option-in-selected-local-verticals-323237 Thanks in advance!
Intermediate & Advanced SEO | | DmitriiK0 -
Social Links through Link Shortners. Does it count?
We use link shortner services like Bitly, Goo.gl, etc. Does the post used while making use of such link shortner services counts as a social signal. Or should we post the complete website url pointing to each page while posting on social sites. Secondly, should we write a new description while posting on Social sites or just copy paste a few lines of original posts?
Intermediate & Advanced SEO | | welcomecure0 -
When is it recommended to use a self referencing rel "canonical"?
In what type of a situation is it the best type of practice to use a self referencing rel "canonical" tag? Are there particular practices to be cautious of when using a self referencing rel "canonical" tag? I see this practice used mainly with larger websites but I can't find any information that really explains when is a good time to make use of this practice for SEO purposes. Appreciate all feedback. Thank you in advance.
Intermediate & Advanced SEO | | SEO_Promenade0 -
What our peoples list from from 1 to 10 the most important "on page" Factors
we are all at different stages in our SEO and all have different skills and experiences would like to see if people have the same list or similar with this question.
Intermediate & Advanced SEO | | ReSEOlve0 -
Help needed for a 53 Page Internal Website Structure & Internal Linking
Hey all... I'm designing the structure for a website that has 53 pages. Can you take a look at the attached diagram and see if the website structure is ok? On the attached diagram I have numbered the pages from 1 to 53, with 1 being the most important home page - 2,3,4,5, being the next 4 important pages - 6,7,8... 15,16,17 being the 3rd set of important pages, and 18,19,20..... 51,52,53 being the last set of pages which are the easiest to rank. I have two questions: Is the website structure for this correct? I have made sure that all pages on the website are reachable. Considering the home page, and page number 2,3,4,5 are the most important pages - I am linking out to these pages from the the last set of pages (18,29,20...51,52,53). There are 36 pages in the last set - and out of this 36, from 24 of them I am linking back to home page and page number 2,3,4,5. The remaining 8 pages of the 36 will link back to pages 6,7,8...15,16,17. In total the most importnat page will have the following number of internal incoming links: Home Page : 25 Pages 2,3,4,5 : 25 Pages 6,7,8...15,16,17 : 4 Pages 18,19,20...51,52,53 : 1 Is this ok considering home page, and pages 2,3,4,5 are the most important? Or do you think I should divide and give more internal links to the other pages also? If you can share any inputs or suggestions to how I can improve this it will greatly help me. Also if you know any references for good guides to internal linking of websites greater that 50 pages please share them in the answers. Thank you all! Regards, P.S - The URL for the image is at http://imgur.com/XqaK4
Intermediate & Advanced SEO | | arjun.rajkumar810 -
How Google treat internal links with rel="nofollow"?
Today, I was reading about NoFollow on Wikipedia. Following statement is over my head and not able to understand with proper manner. "Google states that their engine takes "nofollow" literally and does not "follow" the link at all. However, experiments conducted by SEOs show conflicting results. These studies reveal that Google does follow the link, but does not index the linked-to page, unless it was in Google's index already for other reasons (such as other, non-nofollow links that point to the page)." It's all about indexing and ranking for specific keywords for hyperlink text during external links. I aware about that section. It may not generate in relevant result during any keyword on Google web search. But, what about internal links? I have defined rel="nofollow" attribute on too many internal links. I have archive blog post of Randfish with same subject. I read following question over there. Q. Does Google recommend the use of nofollow internally as a positive method for controlling the flow of internal link love? [In 2007] A: Yes – webmasters can feel free to use nofollow internally to help tell Googlebot which pages they want to receive link juice from other pages
Intermediate & Advanced SEO | | CommercePundit
_
(Matt's precise words were: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty of other mechanisms would also work (e.g. a link through a page that is robot.txt'ed out), but nofollow on individual links is simpler for some folks to use. There's no stigma to using nofollow, even on your own internal links; for Google, nofollow'ed links are dropped out of our link graph; we don't even use such links for discovery. By the way, the nofollow meta tag does that same thing, but at a page level.) Matt has given excellent answer on following question. [In 2011] Q: Should internal links use rel="nofollow"? A:Matt said: "I don't know how to make it more concrete than that." I use nofollow for each internal link that points to an internal page that has the meta name="robots" content="noindex" tag. Why should I waste Googlebot's ressources and those of my server if in the end the target must not be indexed? As far as I can say and since years, this does not cause any problems at all. For internal page anchors (links with the hash mark in front like "#top", the answer is "no", of course. I am still using nofollow attributes on my website. So, what is current trend? Will it require to use nofollow attribute for internal pages?0 -
Yoast meta description in ' ' instead of " " problem
Hi Guys this is really strange, i am using yoast seo for wordpress on two sites. On both sites i am seeing meta name='description' instead of meta name="description" And this is why google is probably not reading it correctly, on many other link submission sites which read your meta data automatically say site blocked. How to i fix this? Thanks
Intermediate & Advanced SEO | | SamBuck0 -
Link anchor text: only useful for pages linked to directly or distributed across site?
As a SEO I understand that link anchor text for the focus keyword on the page linked to is very important, but I have a question which I can not find the answer to in any books or blogs, namely: does inbound anchor text 'carry over' to other pages in your site, like linkjuice? For instance, if I have a homepage focusing on keyword X and a subpage (with internal links to it) focusing on keyword Y. Does is then help to link to the homepage with keyword Y anchor texts? Will this keyword thematically 'flow through' the internal link structure and help the subpage's ranking? In a broader sense: will a diverse link anchor text profile to your homepage help all other pages in your domain rank thematically? Or is link anchor text just useful for the direct page that is linked to? All views and experiences are welcome! Kind regards, Joost van Vught
Intermediate & Advanced SEO | | JoostvanVught0