SEO Checklist for eCommerce?
-
Over the past week or so, my eCommerce site has experienced a large drop in organic traffic from Google.I have used analytics to determine that the pages that have seen the biggest losses in traffic are product pages.
I know there are so many seo checklists/site audit checklists out there recommending different things, but does anyone have a good checklist (or link to a good checklist) that would fit our situation best?
Thank you!
-
This is not an extensive list but here are a couple.
http://moz.com/blog/perfecting-onpage-optimization-for-ecommerce-websites
http://searchengineland.com/best-practices-in-e-commerce-seo-176921
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you report SEO audit findings?
Hello, Mozzers! I'm curious to know how you report SEO audit findings. Do you use a spreadsheet? A presentation? A formal report? Or maybe something else. If you have a favourite audit template, I'd love to see it. A second question: what things do you report in an audit? I currently report crawl findings, authority and trust, link profiles, and competitive analysis. I also investigate a site's security—that's not usually part of an audit, but site owners need to know about it. What do you report to your audit customers? Thanks for sharing your auditing wisdom!
Intermediate & Advanced SEO | | AndyKubrin0 -
Discontinued products on ecommerce store
Hi, I have a high number of very-low/zero traffic and zero backlinked product pages that have been discontinued (and wont come back). For these pages we automatically remove them from our website indexes and also removed internal links and then essentially kept the product pages and their urls intact but just added a note saying "no longer available, how about these..." with alternate similar product options. This seems to be the general consensus online for discontinued product pages that have little value. The questions is do I either 404 or noindex these now discontinued pages? What are the pros or cons? Thanks
Intermediate & Advanced SEO | | coma990 -
Pop Up Advertisement - Bad for SEO?
So i have been working with a company running their SEO for close to two years now. Since i started to engage with them they have always used a very simple pop up for the first time an end user visits their website (via javascript and cookies). The pop up simply ask them if they would like to download a solutions brochure from their website. So as far as pop ups go, it is at least relevant. The client loves this pop up, i do not. For a while we have always held spots #1-3 for a lot of our keywords but we have started to drop to lower on the first page. So i have been researching to see if some of the new algorithm changes are targeting sites with this type of functionality. If i have some data i could definitely get them to remove it. So the question is, do pop-ups hurt your organic ranking? Thanks for the input! Kyle
Intermediate & Advanced SEO | | kchandler1 -
Domain expiration and seo
My domain name is free with my service with yahoo but it expires every year and gets extended automatically as I continue service, how does this impact my seo efforts? I've heard that the search engines prefer sites to expire in 3 years or more? Is this a fact?
Intermediate & Advanced SEO | | bronxpad0 -
Mobile SEO vs. normal SEO?
Hi everyone, I wanted to ask you abour your opinon on mobile SEO. Do we already have two different Indices, one for mobile, one for desktop? Except a few mobile listings I don't see a difference yet. If yes, do I need to do special mobile SEO for my site or is it enough to have e.g. a responsive webdesign which detects the device and shows a different page? Are there any other extra Mobile SEO measures that should be considered? I know of the Mobile Sitemap and directories but is there anything else? Best regards
Intermediate & Advanced SEO | | CrazySEO0 -
Indirect SEO boost from links
I have 2 ecommerce sites, each with a blog. I am increasing my linkbuilding efforts, but I don't want to build too many links directly to my 2 sites over a short period of time. I have decided that I will add a certain number of links to sites/pages that are already linking to my main sites (for example, a blog post on my blog, guest post on another blog, article submission, etc.). How much of a benefit can I expect in terms of rankings? Has anyone tested this out or experimented with something like this? What are the pros and cons? I appreciate thoughtful comments.
Intermediate & Advanced SEO | | inhouseseo0 -
Slooooow motion SEO impact
I could do with some help if anyone's got a minute. We've got this one client, no matter what we did (and we worked very hard on this site), nothing would really move. You'd get the usual fluctuations, and maybe some very small progress at times. This went on for an age... much, much longer than usual (and it wasn't even that competitive for keywords). Then suddenly, "Bam!" it shot up like a rocket for all it's main keywords and has stayed there since... more or less (and this was over a year ago). It was as if all the work we'd been doing was building up behind a door and then the door flew open so it could take affect. Anyway... it seems to be happening again, just to a different client with a different website (at least I hope that's what's happening or it might just stay non-affected by anything we do forever). We've checked everything. There's no crawling problems, again it's not all that competitive, the site already has some pretty good trust and authority, and it already ranks well for a bunch of stuff. The site and pages have plenty of age behind them too. Any ideas?
Intermediate & Advanced SEO | | SteveOllington0
