Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does a UTM tag influence the linkvalue?
-
Will Google value a link with a UTM tag the same as a clean link without a UTM tag?
I should say that a UTM tag link is not a natural link so the linkvalue is zero.
Anyone any idea how to look at this?
-
-
QuestionJonathan Poston @wjonathanposton
@methode do utms neutralize backlink value? Re: for @Moz discussion closure https://moz.com/community/q/do
**Response: **es-a-utm-tag-influence-the-linkvalue …
Gary Illyes ᕕ( ᐛ )ᕗVerified account @methode Yeah, although if they are not canonical, they'll funnel the PageRank as well as other signals to the canonical URL
-
-
This is a great thread. I have been wondering the same. We frequently see situations in which a blog links to one of our clients within a post using a custom utm URL, often citing the utm_source=affiliate even though we don't have an affiliate relationship nor have we paid for these links.
We have been requesting that the author add a rel="norewrite" attribute to the link to block the utm from affecting the link. I've been wondering if this was necessary, or if the utm link is still passing juice to our target page (especially when the source is inacuurately labeled as affiliate)
should we continue requesting the norewrite attribute?
-
Ok. Thanks for your answers. Interesting.
I love to read more theories or findings though. Please share your thoughts if you like.
-
Hi there,
If you are using the canonical tag and it is displayed properly on the UTM URLs, pointing to the canonical URL, then these links will pass value if they are followed. There are a range of reasons why someone might use UTM tags - a lot of services tag outbound links with this for tracking purposes. I would definitely try to get links nofollowed if the UTM (or another metric) clearly identifies that they are paid links and could be picked up by Google either manually or algorithmically, but the fact that the link contains the tracking code won't absolutely determine it as paid, and you can still gain authority from these links with correct canonicalisation.
Cheers,
Jane
-
I don't think you need to be overly concerned about this if you're already using rel="canonical".
We regularly receive inbound links with these parameters included in them.
The reason why this happens is that we included these parameters to track some of our email and social campaigns and sometimes people find these links and link to them. These are perfectly natural, just that the people that link to them might not know about these parameters and may think they are part of the URL and the links may not work without them.
-
Hi Yusuf,
Thanks for your reply.
We do not use the UTM tags for internal linking. However we do have external websites linking to us with UTM tagged links. These links are either paid, ppc or affiliate (=not natural). Some are dofollow and some are nofollow. I was wondering if the dofollow links with UTM tags pass linkvalue to our company website (yes we use canonical tags).No webmaster will naturally link to another website and tag the link with a UTM tag unless the link is paid..right? That said...this is also something Google knows and I would be surprised if Google passes linkjuice through these (commercial) links.
What do you think?
-
Hi Vakantiehuizen,
If you're referring to an inbound link or page being indexed containing query string parameters e.g. example.com?utm_source=x, then yes...these may cause issues with duplicate content and SEO. If you have pages with these parameters on your site then you should use the rel="canonical" tag to specify the canonical URL that you'd like Google to rank. Also, you should never include these parameters for internal links on your site.
Although I don't know what you mean when you say "UTM tag link is not a natural link". Could you explain?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Adding Wrong Location to Title Tag on Multi-Branch Business Homepage
We're a business with 5 separate locations across 5 cities in Upstate NY. While doing some visual ad previews in the adwords interface I noticed that Google is altering my title tag and adding the word "Rochester" to the end of it, cutting short my designated title tag. Rochester is the location of our headquarters so not a big deal for 1/5th of our customers. But to my dismay, the same thing is happening when searching from the geo locations of my other branches. So when searching for my business in Buffalo (we have a physical address in Buffalo), the title tag in the results still says our company name and "Rochester". This of course is likely leading to confusion and actively harming our organic CTR in our branch locations. This is happening in all of the remaining 4 branch locations. I'm at a loss, I tried lengthening the title tag but it still gets cut off. The term Rochester appears (as do the other branch locations) in my meta description for the homepage as well as in the text of the page itself. I haven't gone so far as to remove that yet and hopefully don't have to. Does anyone have any ideas? Thank you in advance!
Intermediate & Advanced SEO | Mar 31, 2017, 12:20 AM | Doylejg30 -
How to add Canonical Tags on Opencart Products
Does anyone know how to add canonical tags to product pages in Opencart? Is this possible to do in htaccess? If so, how specifically should it be written in? Please do not post any links to other pages which reference generic canonical information as I've read them all and none help. I'm looking for an Opencart specific answer, or a way to do it in htaccess.
Intermediate & Advanced SEO | Oct 4, 2016, 9:12 AM | moon-boots0 -
Best Practices for Homepage Title Tag
Hi, I would like to know if there is any update about the best practices for the homepage title tag. I mean, a couple of years ago, it was still working placing main keywords in the homepage title tag. But since the last google SERP update, the number of characters that are being shown were reduced, and now we try to work with 55 and 56 characters. That has reduced our capacity of including many keywords on the title tag. Besides, search engines are smarter now to choose the correct inner page to show in SERP. But I am wondering if the Homepage Title should have a branded orientation or should include main keywords, cause it is still working that strategy. I would appreciatte any update in this issue. Thank you!
Intermediate & Advanced SEO | Jul 23, 2015, 11:53 AM | teconsite0 -
H2 vs. H3 Tags for Category Navigation
Hey, all. I have client that uses tags in the navigation for its blog. For example, tags might appear around "Library," "Recent Posts," etc. This is handled through their WordPress theme. This seems fairly standard, but I wonder whether tags are semantically appropriate. Since each blog post is fairly lengthy (about 500-1000 words) with multiple tags, would it be more appropriate to use tags for this menu navigation? Are we cutting into the effectiveness of our tags by using them for menu navigation? The navigation is certainly an important page element, and it structures content, so it seems that it should use some header tag. Anyways, your thoughts are greatly appreciated. I'm a content creator, not an SEO, so this is a bit out of my skillset.
Intermediate & Advanced SEO | Jun 16, 2016, 12:11 PM | Ask44435230 -
Is it alright to repeat a keyword in the title tag?
I know at first glance, the answer to this is a resounding NO, that it can be construed as keyword stuffing,
Intermediate & Advanced SEO | Apr 18, 2015, 3:14 PM | MIGandCo
but please hear me out. I am working on optimizing a client's website and although MOST of the title tags
can be optimized without repeating a keyword, occasionally I run into one where it doesn't read right if I
don't repeat the keyword. Here's an example: Current title:
Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name What I am considering using as the optimized title:
Adobe Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name Yes, I know both titles are longer than recommended. In both instances, only the company name gets
truncated so I am not too worried about that. So I guess what I want to know is this: Am I right in my original assumption that it is NEVER okay to
repeat keywords in a title tag or is it alright when it makes sense to do so?0 -
H2 Tags- Can you have more than 1 H2 tag
Hi All, Screaming frog has identified that we have a few H2 tags on our pages , although we only have 1 H1 tag. We have numerous H3,H4's etc. I am wondering, is it good SEO to have only 1 H2 tag like with H1 tag or can you have more ? thanks Peter
Intermediate & Advanced SEO | Feb 18, 2015, 3:43 PM | PeteC120 -
Using href lang tag for multi-regional targeting on the same page
Hi, I have the site au.example.com and I ranked on google AustraliaI would like to be ranked also in Google New Zeland for the same page (au.example.com) Because they are geographically & culturally close Can I place href lang tag for both countries and present the same page The code should look like: OR should i have create a different page for New Zealand (for eample: http://au.example.com/EN-NZ) And the code will look like: What will work better or there is other solution? Hope I’m clear.. Thanks!
Intermediate & Advanced SEO | Dec 8, 2013, 7:54 AM | Kung_fu_Panda0 -
Best way to implement canonical tags on an ecommerce site with many filter options?
What would be the best way to add canonical tags to an ecommerce site with many filter options, for example, http://teacherexpress.scholastic.com? Should I include a canonical tag for all filter options under a category even though the pages don't have the same content? Thanks for reading!
Intermediate & Advanced SEO | Dec 22, 2013, 9:51 PM | DA20130