Displaying different site content to users who have already visited your site
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I've seen and heard about the concept of treating repeat site visitors differently, displaying different content based on behavior etc. Not sure what it's called buy Hubspot seems to offer something like this with their platform. Anyone know of a third party app (Wordpress perhaps) or tool that does this? How does this even work?
Thanks for the help!!
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The word your looking for is content personalization. It's the new thing with CMS providers, especially e-commerce sites. Most platforms with this feature are commercial, but there options like http://wordpress.org/plugins/siteapps/. I haven't used that plugin but it looks promising.
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It has to do with cookies, and serving dynamic content. Returning visitors get identified as returning and then a certain message is displayed. Hubspot has a produc that deals with this, there are a few others which don't come to mind right away.
If you're very technical you can use PHP to ID a returning visitor and then spit out targeted messaging.
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