Geo-targeting
-
Hi all,
If I had a global domain but with local country pages on it, i.e.
What's the best way to ensure that the relevant country gets the relevant pages. I.e. the /uk/ pages show in the UK, /usa/ pages in the USA, /au/ pages in Australia. etc. etc.
Is this a Google Webmaster tools setting?
Thanks!
-
Hi Matt,
Thanks for your reply - this very aptly timed blog was written on the subject yesterday: http://moz.com/blog/hreflang-behaviour-insights.
-
Actually what you're looking for is called hreflang.
https://support.google.com/webmasters/answer/189077?hl=en
You set the default (for most of our clients that's US) and then you tell Google which pages to serve using which languages.
If you're doing this in a CMS where you'll need to set every page in a template, set it up like this:
" hreflang="x-default" />
" hreflang="en-au" />
" hreflang="en" />The request_URI section adds whichever URL the user is on, ie. your /about or /contact pages. Add this code (with your info) into the header section of your HTML template for all pages and you're good to go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Targeting two search terms with same intent - one or more pages for SEO benefits?
I'd like some professional opinions on this topic. I'm looking after the SEO for my friends site, and there are two main search terms we are looking to boost in search engines. The company sells Billboard advertising space to businesses in the UK. Here are the two search terms we're looking to target: Billboard Advertising - 880 searches P/M Outdoor Advertising - 720 searches P/M It would usually make sense to make a separate page to target the keyword "billboard advertising" on its own fully optimised landing page with more information on the topic and with a targeted URL: www.website.com/billboard-advertising/ and the homepage to target "outdoor advertising" as it's an outdoor advertising agency. But there's a problem, as both search terms are highly related and have the same intent, I'm worried that if we create a separate page to target the billboard advertising, it will conflict with the homepage targeting outdoor advertising. Also, the main competitors who are currently ranked position 1-3, are ranking with their home pages and not optimised landing pages to target the exact search term "billboard advertising". Any advice on this?
Intermediate & Advanced SEO | | Jseddon920 -
Canonical Question: Root Domain Geo Redirects to SubFolder.
Howdy, Working on a larger eComm site that 302s you based on your location. With that in mind should I canonicalize the final page. domain.com => 302 => domain.com/us/, domain.com/fr/, etc... (Should these all have a canonical pointing to the root domain.com?
Intermediate & Advanced SEO | | blake.runyon0 -
I have 2 keywords I want to target, should I make one page for both keywords or two separate pages?
My team sells sailboats and pontoon boats all over the country. So while they are both boats, the target market is two different types of people... I want to make a landing page for each state so if someone types in "Pontoon Boats for sale in Michigan" or "Pontoon boats for sale in Tennessee," my website will come up. But I also want to come up if someone is searching for sailboats for sale in Michigan or Tennessee (or any other state for that matter). So my question is, should I make 1 page for each state that targets both pontoon boats and sailboats (total of 50 landing pages), or should I make two pages for each state, one targeting pontoon boats and the other sailboats (total of 100 landing pages). My team has seen success targeting each state individually for a single keyword, but have not had a situation like this come up yet.
Intermediate & Advanced SEO | | VanMaster0 -
Different rankings for same keyword in different geo locations
I am listed at # 11 in google.com.pk for a same keyword but listed 4th when I use &gl=us in the same query or use a US ip address. Could this be because google's recent update and maybe they are taking time to push the update towards other countries or something else? In any case I see decent rankings when I use the query in google.com or when I use gl=us, but lower quality results in google.com.pk so please guide what is going on. Thanks in advance for guidance (y)
Intermediate & Advanced SEO | | hpk0 -
Geo targeting - same language, different countries
We are in serps in US google, but not in the UK, Australia. Also we have non-english translations of the website - these options works very well. Are there any logic options to make uk.domain.com? We can add United Kingdom in the description and texts. Can this do though in www.google.co.uk ? Same with AU. Website content fits all countries.
Intermediate & Advanced SEO | | bele0 -
Targeting Keywords at Home page or 301 URL?
Background info This is a new site and I am using Wordpress for a CMS not a blog and I have set a static page as the home page. The problem is when I configure the home page as a static page in wordpress it sets a 301 redirect to that page, which is this domain.com/software-consultancy (so the software-consultancy page is now domain.com). I thought about creating a separate Home page but I didn't see the point as the pages would be almost identical. **"Should I target keywords to the home page?" ** If I start link building using the phrase "software consultancy" to the home page should I link to domain.com or the 301 redirect URL domain.com/software-consultancy ? My thoughts are that if the URL has the keywords I am targeting in it will help with SEO. Or should I create a separate home page and just link the company name back to the home and have a separate page for "software consultancy" my thought is that having exactly what the company does on the home page would be better. But I don't want to lose out on search engine traffic by not having the keywords in the URL I am going to be link building for. I guess if I link build to the 301 redirect URL I can always revert back to this URL if I want to change? FYI here is my site structure: The site is for a small software consultancy and I have the following structure: domain.com/software-consultancy -- (Set as Wordpress static Page so essentially a 301 redirect to / ) domain.com/software-consultancy/areas domain.com/software-consultancy/areas/london domain.com/software-consultancy/areas/new-york I would really appreciate some feedback on this, even if it's experience / advice and there is no exact answer. Many Thanks, J
Intermediate & Advanced SEO | | SEOKeith0 -
Can I Improve Organic Ranking by Restrict Website Access to Specific IP Address or Geo Location?
I am targeting my website in US so need to get high organic ranking in US web search. One of my competitor is restricting website access to specific IP address or Geo location. I have checked multiple categories to know more. What's going on with this restriction and why they make it happen? One of SEO forum is also restricting website access to specific location. I can understand that, it may help them to stop thread spamming with unnecessary Sign Up or Q & A. But, why Lamps Plus have set this? Is there any specific reason? Can I improve my organic ranking? Restriction may help me to save and maintain user statistic in terms of bounce rate, average page views per visit, etc...
Intermediate & Advanced SEO | | CommercePundit1 -
Large scale geo-targeting?
Hi there. We are an internet marketing agency and recently did a fair amount of working trying to optimise for a number of different locations. Although we are based in Preston (UK), we would like to attract clients from Manchester, Liverpool, etc. We created landing pages for each of the locations that we wanted to target and each of the services - so we had an SEO Manchester page and a Web Design Manchester page for example. These were all written individually by a copywriter in order to avoid duplicate content. An example of one of the first of these pages is here: http://www.piranha-internet.co.uk/places/seo-blackpool.php We created a 'where we cover' page and used a clickable map rather than huge long list of text links, which we felt would be spammy, to link through to these pages. You can see this page here: http://www.piranha-internet.co.uk/where-we-cover.php Initially we gained a great deal of success from this method - with the above Blackpool page ranking #7 for "SEO Blackpool" within a week. However these results quickly disappeared and now we don't rank at all, though the pages remain in the index. I'm aware that we don't have many external links pointing to these pages, but this cannot explain why these pages don't rank at all, as some of the terms are relatively non-competitive. A number of our competitors rank for almost all of these terms, despite their pages being exact duplicates with simply the city/town name being changed. Any ideas where we've gone wrong?
Intermediate & Advanced SEO | | Piranha_Solutions0
