Redesigning client website and will be losing a lot of landing pages. How to avoid tanking search traffic?
-
We are working with a client who is changing the direction of the company's marketing efforts. The current site includes many (approx 100) pages for each partner they work with (each partner has its own page). The new site will be losing many of these and we want to be sure we don't destroy organic traffic/rankings in the process. These landing pages don't directly garner the most traffic but it will definitely be a big change in the size of the site.
Any advice for how to best handle the redesign is appreciated, thanks!
-
Thanks Anthony and Matt - we were definitely planning on the 301s, I just had concerns about the sheer volume of pages that would be going away. Sounds like we're on the right track! Appreciate your responses..
-
I agree with Anthony on this one - make sure you 301 redirect the pages you are loosing to the most relevant pages in your new structure.
-
Hi Kathleen,
Removing pages can be a scary thing, but if those pages don't garner much traffic in the first place and you 301 redirect any with external links pointing at them to the most relevant page on your new site, you'll be fine. Quite often removing low quality pages (not sure if you think yours fit this description) can actually lead to a nice improvement in organic traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I make sure a desktoppage is shown in the (desktop) search results instead of the mobile page?
When I search for my brandname, the mobile version of the customer support page is shown in the (desktop) results. We use a m.example.nl mobile webpage. To try to solve the problem, we’ve adjusted the following: Made sure the homepage is marked according to schema.org Homepage expanded with textual content and headings containing our brandname Removed all the textual content from the mobile customer support page Added the mobile customer support page to the mobile sitemap What can we change more in settings/marking/sitemap, to make sure our desktop homepage is shown in the brandname results?
Technical SEO | | WillieBV0 -
Search Console Indexed Page Count vs Site:Search Operator page count
We launched a new site and Google Search Console is showing 39 pages have been indexed. When I perform a Site:myurl.com search I see over 100 pages that appear to be indexed. Which is correct and why is there a discrepancy? Also, Search Console Page Index count started at 39 pages on 5/21 and has not increased even though we have hundreds of pages to index. But I do see more results each week from Site:psglearning.com My site is https://wwww.psglearning.com
Technical SEO | | pdowling0 -
1000 Pages on old website. What to do with the 301 redirects for this domain?
Hi Moz Community, I have a 301 redirect question... I just acquired an old domain: Totally in my niche Domain is 14 years old Website exists of 1000 pages Great amount of backlinks Website is offline since about 2 weeks Will place a new website online asap with new url structure For the 50 best scoring pages I wrote a new, but fully comparable/related article. I will put a 301 redirect from those old to the new pages. My question: What to do with the 950 other url's? Should I put a 301 redirect to the homepage? Should I forward those pages to the 404 page? Should I divide the 950 url's with a 301 redirect to the 50 new ones? Another solution maybe? Any idea what would be the best solution so we can save as much Google juice as possible? Thanks in advance!
Technical SEO | | snorkel0 -
My SEO friend says my website is not being indexed by Google considering the keywords he has placed in the page and URL what does that mean?
My SEO friend says my website is not being indexed by Google considering the keywords he has placed in the page and URL what does that mean? We have added some text in the pages with keywords thats related the page
Technical SEO | | AlexisWithers0 -
From page 1th to page 18th @ Google
Hello Mozzers! I have a question, you may help.. How may it be possible that a page ranking well (1th result) goes from 1th result to the 18th page just in 1 day? It doesnt seem to be any kind of penalization.. I now had all suspicious outgoing links to be nofollow (they were not before), this may be a cause .. (?) Do you have any other suggestion? Thanks
Technical SEO | | socialengaged0 -
Product Pages Outranking Category Pages
Hi, We are noticing an issue where some product pages are outranking our relevant category pages for certain keywords. For a made up example, a "heavy duty widgets" product page might rank for the keyword phrase Heavy Duty Widgets, instead of our Heavy Duty Widgets category page appearing in the SERPs. We've noticed this happening primarily in cases where the name of the product page contains an at least partial match for the desired keyword phrase we want the category page to rank for. However, we've also found isolated cases where the specified keyword points to a completely irrelevent pages instead of the relevant category page. Has anyone encountered a similar issue before, or have any ideas as to what may cause this to happen? Let me know if more clarification of the question is needed. Thanks!
Technical SEO | | ShawnHerrick0 -
Cache pages in search results
My URL is: pure mobile . ca when searching on google for "puremobile note 2 defender" the search results are coming up with the incorrect title pages of my search results - for some reason all the search results are coming up with "unlocked cell phone" at the end of the title. but on the android and on my desktop - they show the correct title of my pages. we used to deal with unlocked cell phone ( over a year ago) - and all meta tags and title tags have been fully updated. how can i let google know to update these results.
Technical SEO | | puremobile0 -
NoIndex/NoFollow pages showing up when doing a Google search using "Site:" parameter
We recently launched a beta version of our new website in a subdomain of our existing site. The existing site is www.fonts.com with the beta living at new.fonts.com. We do not want Google to crawl the new site until it's out of beta so we have added the following on all pages: However, one of our team members noticed that google is displaying results from new.fonts.com when doing an "site:new.fonts.com" search (see attached screenshot). Is it possible that Google is indexing the content despite the noindex, nofollow tags? We have double checked the syntax and it seems correct except the trailing "/". I know Google still crawls noindexed pages, however, the fact that they're showing up in search results using the site search syntax is unsettling. Any thoughts would be appreciated! DyWRP.png
Technical SEO | | ChrisRoberts-MTI0