Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema and Rich Snippets What's the difference?
-
Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great.
Thanks
-
Thanks for all your answers.
-
Rich snippets are what come from HTML markup from the likes of Schema. And yes, there are a number of Wordpress plugins that will allow you to create markup very easily. This will then (hopefully) be used by Google to create rich snippets.
It is confusing at first

-Andy
-
Schema microdata is a type markup that results in rich snippets (bonus details in SERPs).
Other rich snippet markups include RDFa and Microformats
-
Hi Andy,
Thank you for taking the time to respond. So basically Rich Snippets are based on Schema markup? - and therefore really the same thing?
In Wordpress there appears to be a Rich Snippet plugin? Would this be used to schema markup various items in a website?
-
Rich Snippets Rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song.
From this page: https://support.google.com/webmasters/answer/99170?hl=enSchema HTML tags, that webmasters can use to markup their pages in ways recognized by major search providers.
From this page: http://schema.org/Rich Snippets are Google's own wording for the snippet of information that can be given to them when using a markup from the likes of Schema.org (Microdata).
I hope that explains this a little?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate URL's in Sitemap? Is that a problem?
I submitted a sitemap to on Search Console - but noticed that there are duplicate URLs, is that a problem for Google?
On-Page Optimization | | Luciana_BAH0 -
Each page with a different meta description?
each page on my website represents a different department, can I program the header to show a different meta description on each page or should there only be 1 meta description tag per domain?
On-Page Optimization | | RonnieT0 -
Content hidden behind a 'read all/more..' etc etc button
Hi Anyone know latest thinking re 'hidden content' such as body copy behind a 'read more' type button/link in light of John Muellers comments toward end of last year (that they discount hidden copy etc) & follow up posts on Search Engine Round Table & Moz etc etc ? Lots of people were testing it and finding such content was still being crawled & indexed so presumed not a big deal after all but if Google said they discount it surely we now want to reveal/unhide such body copy if it contains text important to the pages seo efforts. Do you think it could be the case that G is still crawling & indexing such content BUT any contribution that copy may have had to the pages seo efforts is now lost if hidden. So to get its contribution to SEO back one needs to reveal it, have fully displayed ? OR no need to worry and can keep such copy behind a 'read more' button/link ? All Best Dan
On-Page Optimization | | Dan-Lawrence0 -
Why do I have 2 different URL's for the same page - is this good practice?
Hi GuysMy father is currently using a programmer to build his new site. Knowing a little about SEO etc, I was a little suspicious of the work carried out. **Anyone with good programming and SEO knowledge, please offer your advice!**This page http://www.thewoodgalleries.co.uk/gallery-range-wood-flooring/ which is soon to be http://www.thewoodgalleries.co.uk/engineered-wood/ you'll see has a number of different products. The products on this particular page have been built into colour categories like thishttp://www.thewoodgalleries.co.uk/engineered-wood/lights-greys http://www.thewoodgalleries.co.uk/engineered-wood/beiges http://www.thewoodgalleries.co.uk/engineered-wood/browns http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks This is fine. Eventually when we add to our selection of woods, we'll easily segment each product into "colour categories" for users to easily navigate to. My question is - Why do I have 2 different URL's for the same page - is this good practice? Please see below... Visible URL - http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/Below is the permalink seen in Word Press for this page also.Permalink: http://www.thewoodgalleries.co.uk/engineered-wood/browns-engineered-wood/cipressa/and in the Word Press snippet shows the same permalink urlCipressa | Engineered Brown Wood | The Wood Gallerieswww.thewoodgalleries.co.uk/engineered-wood/browns-engineered-wood/cipressa/ Buy Cipressa Engineered Brown Wood, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor, Extravagant .. If this is completely ok and has no negative search impact - then I'm happy. If not what should I advise to my programmer to do? Your help would be very much appreciated. Regards Faye
On-Page Optimization | | Faye2340 -
Inches or " Feet or ' Does Google translate the symbols?
I have a client who sells things that the size is important. In their industry some people say "15 Inch Blue Widget" and others say "15" Blue Widget" using the symbol " for inches. On the page I know we could say both to cover all the bases but I want to get the title right. In their industry there is not one more preferred than the other. Does anybody know if Google translates ' to feet and " to inches. Should I work both into the title for a product or only one?
On-Page Optimization | | JoshuaLindley0 -
What's the best practice for handling duplicate content of product descriptions with a drop-shipper?
We write our own product descriptions for merchandise we sell on our website. However, we also work with drop-shippers, and some of them simply take our content and post it on their site (same photos, exact ad copy, etc...). I'm concerned that we'll loose the value of our content because Google will consider it duplicated. We don't want the value of our content undermined... What's the best practice for avoiding any problems with Google? Thanks, Adam
On-Page Optimization | | Adam-Perlman0 -
Schema: Multiple Locations on a Single Page
Can adding multiple locations on a single page be confusing to Google? Is using "LocalBusiness" with "branchof" the proper way of doing this? Does anyone know of any resources that go into this type of thing in more detail? I've read everything Google, Schema and SeoMoz seem to have on this topic. Thanks.
On-Page Optimization | | Kwilder0 -
Post Title - Use the blog's name or not?
In the tile of my post, shoudl I used my blog's name in it at the end or emit the blog name. EX: title of post with keywords | name of blog OR EX: title of post with keywords The site's name is 3 words long, so I'm worrying that those extra words are diluting the keywords in the post's name that I'm trying to target.
On-Page Optimization | | gregalam0