Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema and Rich Snippets What's the difference?
-
Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great.
Thanks
-
Thanks for all your answers.
-
Rich snippets are what come from HTML markup from the likes of Schema. And yes, there are a number of Wordpress plugins that will allow you to create markup very easily. This will then (hopefully) be used by Google to create rich snippets.
It is confusing at first
-Andy
-
Schema microdata is a type markup that results in rich snippets (bonus details in SERPs).
Other rich snippet markups include RDFa and Microformats
-
Hi Andy,
Thank you for taking the time to respond. So basically Rich Snippets are based on Schema markup? - and therefore really the same thing?
In Wordpress there appears to be a Rich Snippet plugin? Would this be used to schema markup various items in a website?
-
Rich Snippets Rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song.
From this page: https://support.google.com/webmasters/answer/99170?hl=enSchema HTML tags, that webmasters can use to markup their pages in ways recognized by major search providers.
From this page: http://schema.org/Rich Snippets are Google's own wording for the snippet of information that can be given to them when using a markup from the likes of Schema.org (Microdata).
I hope that explains this a little?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema.org Article, itemprop keyword, what is it?
I've wanted to know the answer to this for a couple of years now and haven't found anyone ever talking about it. So here goes ... For schema.org markup on articles, http://schema.org/Article there's an itemprop for keywords: http://schema.org/keywords keywords
On-Page Optimization | | SteveRDM
Canonical URL: http://schema.org/keywords
Keywords or tags used to describe this content. Multiple entries in a keywords list are typically delimited by commas. What's that do? Like if I use that markup with an article I publish on my site, will that get those words given that property keyword value? Will that affect SEO value? Do those replace what metatag keywords used to be? Or are they just like what metatag keywords are these days, no real value?0 -
Community Discussion - Are Rich Snippets a Worthwhile Tool to Keep in the Online Marketing Toolbox?
We've heard a lot about Rich Snippets in the last few years, especially with regard to how they can help move the needle for ecomm brands. In the latest YouMoz post - 5 Essential E-Commerce Rich Snippets for Your Store - Aleh Barysevich provides some easy-to-follow tips he's used to help brands find success using Rich Snippets. What about you? Have you found Rich Snippets to be all they're cracked up to be?
On-Page Optimization | | ronell-smith4 -
Each page with a different meta description?
each page on my website represents a different department, can I program the header to show a different meta description on each page or should there only be 1 meta description tag per domain?
On-Page Optimization | | RonnieT0 -
Putting content behind 'view more' buttons
Hi I can't find an upto date answer to this so was wondering what people's thoughts are. Does putting content behind 'view more' css buttons affect how Google see's and ranks the data. The content isn't put behind 'view more' to trick Google. In actual fact if you see the source of the data its all together, but its so that products appear higher up the page. Does anyone have insight into this. Thanks in advance
On-Page Optimization | | Andy-Halliday0 -
H2's vs Meta description
in some of my serp results the h2's are showing up instead of the meta description. i have read that H2's arent really valid anymore. can someone clarify this for me?
On-Page Optimization | | dhanson240 -
Multiple Organization Schema on the same site
I creating a preferred supplier list on my site and wanted to use the Organization Schema for the company details. Is there a issue with having more than one org schema on the same site? or should I just use the one for my company. Thanks in advance
On-Page Optimization | | gregdicksonuk1 -
Are there any SEO benefits changing the default home page filename (index.htm) to a keyword rich filename
II'm a newbie. I have a website using the default home page filename: index.htm. I have total control over the web server. I was wondering whether I can get any SEO improvements for my main keyword if I change the default filename with a filename that contains the main keyword, like our-main-product.htm (doing the 301 redirect and changing the server search order, of course)?
On-Page Optimization | | Grafimart0 -
What's the best practice for handling duplicate content of product descriptions with a drop-shipper?
We write our own product descriptions for merchandise we sell on our website. However, we also work with drop-shippers, and some of them simply take our content and post it on their site (same photos, exact ad copy, etc...). I'm concerned that we'll loose the value of our content because Google will consider it duplicated. We don't want the value of our content undermined... What's the best practice for avoiding any problems with Google? Thanks, Adam
On-Page Optimization | | Adam-Perlman0