Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema and Rich Snippets What's the difference?
-
Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great.
Thanks
-
Thanks for all your answers.
-
Rich snippets are what come from HTML markup from the likes of Schema. And yes, there are a number of Wordpress plugins that will allow you to create markup very easily. This will then (hopefully) be used by Google to create rich snippets.
It is confusing at first
-Andy
-
Schema microdata is a type markup that results in rich snippets (bonus details in SERPs).
Other rich snippet markups include RDFa and Microformats
-
Hi Andy,
Thank you for taking the time to respond. So basically Rich Snippets are based on Schema markup? - and therefore really the same thing?
In Wordpress there appears to be a Rich Snippet plugin? Would this be used to schema markup various items in a website?
-
Rich Snippets Rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song.
From this page: https://support.google.com/webmasters/answer/99170?hl=enSchema HTML tags, that webmasters can use to markup their pages in ways recognized by major search providers.
From this page: http://schema.org/Rich Snippets are Google's own wording for the snippet of information that can be given to them when using a markup from the likes of Schema.org (Microdata).
I hope that explains this a little?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Good or Bad is having a blog feed(s) on the homepage?
Hello everyone, I was wondering if I can get some different opinion about having a blog feed on the homepage. Image, title, excerpt I have several feeds on mine which I do not believe it hurts and has helped my rankings but I wanted some superior SEO brains to weigh in. https://www.brightvessel.com Is it good for SEO? When would it be bad? How many posts would be considered too much? On my blog, have the most recent posts which have some of the same feeds. Which is making me question the duplicated content. https://www.brightvessel.com/blog/ Thanks! Judd
On-Page Optimization | | brightvessel0 -
Rich Snippets appear differently for Wikipedia, Why?
Hi All, I've been doing a bit of research for a customer and whilst I was looking through the google results pages I came across this interesting rich snippet for a Wikipedia page (see screen shot attached). Its returned some extra information i.e Owner, Water Source, Number of Stills and Capacity. Is this just Google playing around or is this something I've missed and you can markup additional information for your rich snippet? Thanks in advance Jon 4TmGvJh.png
On-Page Optimization | | Jon-S0 -
Content hidden behind a 'read all/more..' etc etc button
Hi Anyone know latest thinking re 'hidden content' such as body copy behind a 'read more' type button/link in light of John Muellers comments toward end of last year (that they discount hidden copy etc) & follow up posts on Search Engine Round Table & Moz etc etc ? Lots of people were testing it and finding such content was still being crawled & indexed so presumed not a big deal after all but if Google said they discount it surely we now want to reveal/unhide such body copy if it contains text important to the pages seo efforts. Do you think it could be the case that G is still crawling & indexing such content BUT any contribution that copy may have had to the pages seo efforts is now lost if hidden. So to get its contribution to SEO back one needs to reveal it, have fully displayed ? OR no need to worry and can keep such copy behind a 'read more' button/link ? All Best Dan
On-Page Optimization | | Dan-Lawrence0 -
Difference in using dividers in TITLE TAG
Hi everyone, i know that dividers in title or even title tag doesnt have much of an impact on better rankings. I had great rankings for many keywords, not using dividers or using only one divider. However for better reading comprehension and usability, and also aesthetics i started to use the pipe as my main divider and other secondary dividers. I saw many pages drop in rankings vs other less competent and with less content pages. My format was as follows: Product Brand | Product description - Additional info or local info ie. Fiber Glass MBI | Insulation Batts for Home and Commercial use - Acoustic and Thermal Insulation I changed the format for a handful of pages, and saw immediate results on rankings and traffic on those pages. Product Brand with Product Description - Additional Info ie. Fiber Glass MBI Insulation Batts for Commercial use - Acoustic and Thermal Insulation. Does it sound like something i should implement page wide. I personally like the aesthetics of the pipe as it gives a cleaner look, but the better rankings on the changed pages with using only one divider makes me think. Does it sound familiar, or its just a coincidence, Regards,
On-Page Optimization | | JesusD0 -
Inches or " Feet or ' Does Google translate the symbols?
I have a client who sells things that the size is important. In their industry some people say "15 Inch Blue Widget" and others say "15" Blue Widget" using the symbol " for inches. On the page I know we could say both to cover all the bases but I want to get the title right. In their industry there is not one more preferred than the other. Does anybody know if Google translates ' to feet and " to inches. Should I work both into the title for a product or only one?
On-Page Optimization | | JoshuaLindley0 -
Should I redirect mobile traffic to a different url? Will it hurt SEO?
I'm working on a site that has lots of great content and ranks well but essentially the money is generated by affiliate links. I don't have a mobile version of the site but the company I'm affiliated with does offer a mobile redirect to their domain. Will redirecting mobile traffic to a different url hurt my SEO? I think the user will get a better experience by landing on a mobile page but I don't know if google will see it like that. Any thoughts?
On-Page Optimization | | SamCUK0 -
Rich-Snippets with Sitelinks. How-to?
Quick question with a hopefully easy answer (and to get away from all this Penguin 2.0 talk). Does anyone have any tips for activating Sitelinks for landing pages other than your homepage? I've attached a screenshot to better illustrate what I'm hoping to achieve, but basically I would like our SERP to have the same extra links under our meta description as the #2 result. I haven't been able to find any direct information as to how to achieve this. Is their markup code involved? Another one of those things that Google just randomly does? The keyword in questions is, "teaching jobs abroad" FYI Any factors that would point me in the right direction would be very helpful! Andrew qmK77hq
On-Page Optimization | | dunklea1 -
Page title getting cut off in SERPS even though it's under 70 characters?
I re-wrote the page title of a home page for a site I'm working on and made sure it's under 70 characters (68 to be exact) to comply with best practices and make sure it doesn't get cut-off in the SERPS. It's still getting cut-off though and right when it gets to the brand/website name. Does a "-" have anything to do with it? Does that translate to an elipsis? Format: keywords - website/brand.com Can anybody tell me why this would be happening?
On-Page Optimization | | MichaelWeisbaum0
