Website keeps dropping in ranking with no visible penalty.
-
Hi everyone!
I would really appreciate your help on this!
The website URL is: www.gipsydharma.com
It has now been over a year, but we're finding it very difficult to start ranking for any useful keywords. Some keywords like: leather boots / boots for women / handmade clothing at some point went up to page 20, but have now dropped again below page 50. Now, most of our traffic comes from social media so the business is going OK. But the question still remains, what does Google have against the above URL? Its not a super amazing website, but it provides unique and engaging content and has zero spam. I also don't think its over optimized, but I may be wrong on this. Recently, I've also noticed that the Domain Authority has also been going down, it was 46 at some point and now its 40.
There's no visible penalty and all the pre-Penguin links (of which there weren't that many, I think) were cleaned up months ago, without Google suggesting that. There are very few keyword rich backlinks and a lot of them come naturally anyways.
So again, any advice would be greatly appreciated.
Thanks in advance for your help!
-
Hi Andy, thanks for taking the time to respond. Noted about the video, cheers. I think I followed all best practices throughout the site to the best of my ability. I'm trying to rank the product pages for keywords like: brown leather boots, ankle boots for women, black leather boots and so on. Homepage and all the category pages I'm trying to rank for things like: leather boots, boots for women, handmade boots. For the past couple of months I've not built a single link with keyword rich anchors through.
Usually we get about 40-70K visitors to our website per month just through word of mouth and social media. As for Google, the website has never really ranked high for any keywords other than our brand name.
Please let me know if you have any further suggestions.
Cheers,
Peter
-
Hi,
Just as a side note, a particular pet hate of mine (and many others) is video playing with audio immediately when you visit a page. If I were in an office and this started, I would be panicking to find it and probably never return.
I can only offer the same suggestions that I do for others in the same boat as yourself here. Without working on a site and spending hours analysing it, it could be any number of factors.
With the phrases you give above as examples, are you trying to get the homepage to rank for them? Have you followed best practices throughout the site? Have you ever ranked highly for the site, or has it always been at this level?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bad Backlinks to my website. Rankings Dropped
Hi guys, My name is Flavius and I work for a website named LaserPRocessing.ro from Romania. In april this year the site was infected with a virus and got around 1k bad backlinks. I found those backlinks on Moz Backlinks Tools. I added them on GSC disawow file. What next steps do you recommend to tell Google to block those links? Cheers!
Intermediate & Advanced SEO | | nojaflaviusalex0 -
Whats up with this website?
cybercig.co.uk Languishing around 150-200 in the rankings, very barely making it above 70. But also ranks for Refillable Electronic Cigarette on the first page. Any ideas whats happening? Not a huge amount of links but I'd have thought it would've been much higher. I'd love to know opinions 🙂
Intermediate & Advanced SEO | | jasondexter0 -
Website No Longer Ranking In Google:
My website was on first page google couple of months ago, now nothing. Shows up in Bing page one. Some queries/pages still showing OK, but some not at all. Example "residential elevators illinois" found nowhere. http://www.accesselevator.net is the website. Have found 900 poor quality links and used disavow tool. Any further suggestions? Their Page Rank also went from a 3 to a 2. Implemented nofollow on all outgoing links. Need advice.
Intermediate & Advanced SEO | | trailblazerzz90 -
If this is what happens when a penalty is removed, I want more penalties
So a couple of weeks ago I posted that we had submitted a reconsideration request along with a list of about 40 spam pages that were linking to us that we had attempted to have remove their links to us. On 8/3 we received a note from Google that our manual penalty had been removed. We have thousands of inbound links so these 40 pages were a minuscule part of our links and ones that we hadn't tried to get in the first place. So I thought "Great, our rankings should go up." Up until this point our year-to-year organic Google traffic was between 45% and 100% over last year. As of 8/9 our traffic is now only 26%-39% above last year. I don't think we can handle too many more penalty reversals like this one.
Intermediate & Advanced SEO | | IanTheScot0 -
Too early? Rebuilt website from .asp to .php... Internal pages not ranking at all!
Am I jumping the gun on expecting results? I recently switched our ecommerce website from .asp to .php (new site went up May 15th) but we did not switch domain names. we seems to be doing better until a few days ago when traffic took a steep drop... (not like we were getting that much in the first place either) I was wondering if I'm doing something completely wrong or do i need to wait longer? Are big swings normal when relaunching a website? am I just being too anxious? The internal pages are getting no juice and I dont know why... I know i need to build on the links to the site? but am I doing something else completely wrong to see the orgranic search results drop down to almost nothing? I'm really new to SEO and would love if i could get another opinion on http://www.moondoggieinc.com. Thanks! Kristy
Intermediate & Advanced SEO | | KristyO0 -
How to increase rankings?
I know to increase rankings involves link building, but what kind of link building is worth it and what type is not? At the moment most of my link building effort is focused on guest blogging, which has worked well for me, I have seen some good movement on a range of keywords using this tactic but I cant help but think I could get a lot more movement in the serp's if I mixed it up a little. A few other link building techniques I know of are below, but I don't really use them, so my question is what ones should I be using combined with my guest blogging to give my rankings that little extra help. 1. Directory Submissions 2. Article Submissions 3. Press Release Distribution 4. Forum Signatures 5. Blog Comments 6. Social bookmarking 7. Social Sites (Squidoo, Weebly, Wordpress, blogger) If I have missed something please let me know. Cheers
Intermediate & Advanced SEO | | activitysuper0 -
Domains for regional websites
Please take a look at 7city.com This landing page contains links to: www.7city.co.uk www.7city.ae www.7city.com.sg and our US website which is also www.7city.com It is programmed so: If you are a first time user and type www.7city.com you go to the landing page above. If you then click on AMERICAS, it sets a cookie and directs you to http://www.7city.com/home . When you revisit www.7city.com in the future as the cookie is set you will be automatically sent to the AMERICAS website i.e http://www.7city.com/home. Our US websites is nor performing well on organic ranking compared to other regional website. Is the above technique hindering our organic ranking in the US. Also, I have been led to believe that you get a higher ranking if the domain is specific to a country. Is this true? Does 7city.com receive higher ranking than if I created it as 7city.us for example? Many Thanks Mark
Intermediate & Advanced SEO | | markc-1971830 -
Ranking & Traffic drops in last month
Over the last month, our rankings have been in a slow slide - that is until this week, when they absolutely crashed. Here are some example phrases: Phrase 11-Mar 5-Mar bug shields 24 9
Intermediate & Advanced SEO | | ShawnHerrick
floor mats 25 14
nerf bars 23 12
running boards 61 14
snow plows 25 18 For the life of me, I can't see what would have caused such drastic changes. Our site is almost completely unique content. Some things, like Warranty & Install instructions, are from the manufacturer to protect us from liabilities. We come up with our own feature text, and we have custom written articles, blog posts, research guides, etc. We also appear to be the only one of our competitors being affected in this fashion. Any thoughts would be helpful. Domain is realtruck.com.0