Blog Location
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We are planning on redesigning our homepage and are thinking of moving the location of our blog.
Currently it is part of the main menu with a tab "Blog and News"
Links to the top news article are also displayed below the fold.
I checked with Google In-Page analytics and the news articles main link get 0.1% of the clicks and the blog&news don't get any clicks.
The Marketing VP wants to move Blog&News to a link below the fold... which seems like it will send a message to Google we don't care about it and get it even less traction than we currently have in terms of visitors.
Any suggestions of what we should do with it?
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Hi Sara,
If you are keen to get more traffic through the news stories and the main blog link, it's definitely a mistake to move it, just from a usability perspective... I agree with Andy that stats like you're seeing for these links in Analytics suggest that you can make an improvement to the page to increase the click through rate if.
The effect of a link being above or below the fold is probably negligible when it comes to PageRank passed (with the exception of footer links, which appear to be devalued).
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Hi Sara,
If it is something that only gets a low amount of traffic, then really this is something I would personally be looking to improve rather than to move it - unless there is nothing of any worth in there, then I would be looking to fix this as well.
It does seem an odd decision to make, but don't worry about what Google will think about it - they will find the articles no matter where the links are - but unless there was a very good (possibly commercial) reason, then it isn't a move I would suggest.
-Andy
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