Blog Location
-
We are planning on redesigning our homepage and are thinking of moving the location of our blog.
Currently it is part of the main menu with a tab "Blog and News"
Links to the top news article are also displayed below the fold.
I checked with Google In-Page analytics and the news articles main link get 0.1% of the clicks and the blog&news don't get any clicks.
The Marketing VP wants to move Blog&News to a link below the fold... which seems like it will send a message to Google we don't care about it and get it even less traction than we currently have in terms of visitors.
Any suggestions of what we should do with it?
-
Hi Sara,
If you are keen to get more traffic through the news stories and the main blog link, it's definitely a mistake to move it, just from a usability perspective... I agree with Andy that stats like you're seeing for these links in Analytics suggest that you can make an improvement to the page to increase the click through rate if.
The effect of a link being above or below the fold is probably negligible when it comes to PageRank passed (with the exception of footer links, which appear to be devalued).
-
Hi Sara,
If it is something that only gets a low amount of traffic, then really this is something I would personally be looking to improve rather than to move it - unless there is nothing of any worth in there, then I would be looking to fix this as well.
It does seem an odd decision to make, but don't worry about what Google will think about it - they will find the articles no matter where the links are - but unless there was a very good (possibly commercial) reason, then it isn't a move I would suggest.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will adding /blog/ to my urls affect SEO rankings?
Following advice from an external SEO agency I removed /blog/ from our permalinks late last year. The logic was that it a) doesn't help SEO and b) reduces the character count for the slug. Both points make sense. However, it makes segmenting blog posts from other content in Google Analytics impossible. If I were to add /blog/ back into my URLs, and redirected the permalinks, would it harm my rankings? Thanks!
Technical SEO | | GerardAdlum0 -
Moving a blog from Blogger
A client just setup word press. They have a ton of content on their blogger account. Today they stated they were moving the content to their blog. My knee jerk response is to leave it where it is. I am posting this question to re affirm my position. Unless there are some pro's to moving this over.
Technical SEO | | waqid0 -
Business/Personal Blog Duplicate Content
Quick Question. I am in the process of launching a new website for my IT business which will include a blog. I also want to start up my personal blog again. I want to publish some blog posts to both my business and personal blogs but I don't want to have any duplicate content issues. I am not concerned with building the SERPs of my personal blog but I am very focused on the business blog/site. I am looking for some ideas of how I can publish content to both sites without getting hurt by duplicate content. Again, I am not concerned with building up the placement of my personal site but I do want to have a strong personal site that helps build my name. Any help on this would be great. Thanks!
Technical SEO | | ZiaTG0 -
Free Blogs Backlinks
Hello I have a very basic question, hope you people don't mind answering this. I plan to create a 10 blogs with keyword specific domain name, where in footer i can place back-link pointing to my website and thought to run on C-Class IP's which will cost me of-course. Now 2nd option which will be free, where i can plan to have my blog on wordpress, Timblr, blogger etc free blogging website and use the backlinks from there and all will have different IP which will also best for SEO prospective. Can you suggest me which will be the best option to have blogs on owned domain name or free blogging site, keeping in mind this will be just s prospective to generate backlinks. Do recommend is this a genuine way to get backliks or its another spam, and where we will keep on updating the all blogs regularly. Thanks in Advance! Regards Danish Wadhwa
Technical SEO | | DanishWadhwa0 -
SEO value of an on-site hosted blog
We are in the process of upgrading our blogging capability. Our preference would be to host a Wordpress blog under our site url. However due to our technical set up we've found out that it isn't possible to put Wordpress onto our servers so we'll need to go with a hosted version. Does anyone have any idea or examples of how this could affect our SEO performance? Also - is Wordpress the best tool - seems to be the most popular! Thanks. Jon
Technical SEO | | TTS_Group0 -
How best to optimise a website for more than one location?
I have a client who is a acupuncturist and operates clinics both in Chester and Knutsford in Cheshire the site performs well for Chester based terms such as "Chester acupuncture" this is the primary location the client wishes to focus efforts on but would also like to improve rankings for the Knutsford clinic and area. I have setup local places pages for each clinic and registered each on different local directories. Both clinic addresses are placed on each page of the website and have a map to each on the contact page. Most of the on-page SEO elements such as page titles, descriptions and on-page keywords mainly focus on the term "Chester" over "Knutsford" is it advisable to target both locations in these page elements or will local search have an effect on this and will reduce/ dilute overall rankings for Chester clinic? I haven't setup and separate page for each clinic location as this might help in terms of SEO for improving ranking for both locations but from a user point of view it would just duplicate the same content but for a different location and also would create duplicate content issues. Any advice/ experience on this matter would be greatly appreciated.
Technical SEO | | Bristolweb0 -
Blog in subfolder or folder
SEO best practices says that one should put blog in a subfolder. Like www.example,com/blog In the above case, should we say that the blog is in folder or subfolder. Actually, i have been unsure about this folder vs subfolder thing. Some examples of this would be appreciated. What is the example of a blog in a subdomain ? Thanks
Technical SEO | | seoug_20050 -
Including spatial location in URL structure. Does subfolder number and keyword order actually matter?
The SEOMoz On-Page report for my site brings up one warning (among others) that I find interesting: Minimal Subfolders in the URL My site deals with trails and courses for both races and general running. The structure for a trail is, for example: /trails/Canada/British-Columbia/Greater-Vancouver-Regional-District/Baden--Powell-Trail/trail/2 The structure for courses is: /course/28 In both cases, the id at the end is used for a database lookup. I'm considering an URL structure that would be: /trail/Baden-Powell-Trail/ca-bc-vancouver This would use the country code (CA) and sub-country code (BC) along with the short name for the region. This could be good because: it puts the main keyword first the URL is much shorter there are only 3 levels in the URL structure However, there is evidence, from Google's Matt Cutts, that the keyword order and URL structure don't matter in that way: See this post: http://www.seomoz.org/q/all-page-files-in-root-or-to-use-directories If Matt Cutts says they aren't so important then why are they listed in the SEOMoz On-Page Report? I'd prefer to use /trail/ca-bc-vancouver/Baden-Powell-Trail. I'll probably do a similar thing for courses. Is this a good idea? Thoughts? Many thanks, in advance, for your help. Cheers, Edward watch?v=l_A1iRY6XTM watch?v=gRzMhlFZz9I
Technical SEO | | esarge0