I'm starting an internet marketing company along with a newspaper company
-
I'm starting a project for a newspaper company where I just started working as the in-house SEO. I'll have ownership along with the newspaper for this new internet marketing company and could use some advice.Should I build our new site on the newspapers domain with good pr already or start a fresh site from square one. I'm trying to weigh out the pro's and cons and I'm still undecided.This news company has been around since the 50's and the trust is there. But just one sticky situation with an uneducated client could hurt the reputation of the newspaper.Your thoughts please!
-
This may be a situation where it is worth your money to hire a consultant and use an NDA and get some professional advice. We have a list of recommended companies in the footer that can be a place to start looking.
-
Best of luck, counselor.
-
I rather not disclose the site name but page rank 4 and domain authority of 51. I hope you understand why I'm not dropping the site name because if we end up going the new brand direction I would hate to put this out.In terms of reputation, I'm talking worse case scenario. I have clients that do great things for their customers but you can't please everyone and one someone has a bad day they get on a review platform and vent.
-
You're asking a very general question without specific disclosures. To which site are you referring/talking about? There isn't any implied trust between a new domain based on old media, that I know. If people recognize the brand, that's fine.
In regard to reputation, don't do things that make people angry.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO & Google Maps Question - 1 Company with Multiple Google Pages
Hey Mozzers! I'm working with a client who has 2 websites (different URLs completely), which one is for all parts and the other is for accessories only. They have multiple brick and mortar locations throughout the US and have done a nice job creating Google My Business pages for each and all verified. Their question is will it benefit them to create and verify another GMB page with same address, but place in "Suite B", a new phone number and apply the other URLs for the accessories site. The business name would also be different, but similar meaning Business 1 = ABC where as Business 2 = ABC Accessories. Their goal would be to try to have both rank or display to improve their local SEO. In theory it sounds like it will work given NAP would be satisfied within the GMB, but wanted to get the Moz community thoughts on this first before moving forward. Look forward to the replies. Patrick
Local SEO | | WhiteboardCreations0 -
Going from a national to local marketing strategy
I started my graphic design business (imageco.com) after the dot com industry collapsed in 2001 and there were virtually no jobs to be found, I focused mainly on logo design and ultimately figured out a way to drive quite a lot of traffic to my site by the means of creating directories for printers in every major city in the US. It worked exceedingly well for many years but eventually I had a lot of copycats use this technique and ultimately it pissed off quite a few designers around the country and I was reported one to many times to Google and was forced to make some changes. So I dropped the directories and redesigned my site and stuffed as many place names in the site as I could so I wouldn’t lose all my traffic, it worked for a while but ultimately my site has drifted further down in the serps and with the advent of Google Local my traffic pretty much disappeared. Furthermore with the surge in crowdsourcing businesses like 99designs the value people placed on my logo design services dropped to a point where there just wasn’t much reason to go after a national market anyway. I’m not proud of how I built my business but I don’t make any excuses for it, I had a mortgage and a family to feed so I did what I needed to do. I’m now at the point where I’ve decided my best option is to move away from logo design and redefine my business as more of a visual identity/graphic design company and go after the local market. I live in the Seattle area, Bellevue to be specific and the economy is such that I know there is a ton of local opportunity that I'm missing out on and I want to focus my marketing efforts here. My question is what is the best way for me to do this? I focused mainly on logo design for nearly 20 years and my keywords are built around logo design for which I still hit fairly well on but I need to expand my offerings and want to redirect my efforts at turning up on local searches for other terms like graphic design, web design, print design, etc. I don’t necessarily want to instantly drop all of the landing pages I created for logo design because that is still where the majority of my business comes from but I’m fairly certain that these landing pages have me Pigeonholed as just a logo designer. Do I need to delete everything and start completely from scratch or is there a less extreme approach to making this kind of transition? And once I do make these changes what might be the time frame for turning up better locally? I’m in the process of redesigning the site, updating my portfolio and writing all new content and could really use the advice of this community. Thank you!
Local SEO | | Imageco0 -
Another local fence company used (stole) one of my images
We have a local fence business in Oklahoma City and one of the other local fence companies took the liberty of using one of our images that I took myself on their website...creating a similar page even. They took the our image from this page: http://www.a-better-fence-construction.com/metal-fence-post.html And used it on their page (2x they used it!): http://fenceokc.com/2016/07/13/all-about-fence-posts/ They didn't even bother renaming the file "metal-fence-post.jpg"! I'm not experienced in what I should do? (I did a google image search and lots of websites are using it...but one contractor locally in OKC is using it and one in Dallas area is also using it.) I just wonder what other people are doing to prevent images being used or if your not worrying about it. Brad metal-fence-post.jpg
Local SEO | | SuperNovi0 -
Inherited a site by well known company - Input and opinions please!
Hi all, Just handed the keys to this site "newly" designed and put together by a large well known company during a small business experiment they were running. They took a dated old non-responsive site with questionable architecture and even more questionable SEO practices and made it responsive and well... what you see now. I skimmed it and started to review and audit but decided I was a little too close to be neutral so thought some third party opinions would be helpful as a start. I guess I'm just hoping for some fresh eyes to take a look and give me your overall impression re: structure, coding, SEO etc and then some idea of how you might tackle all of what I was handed if it were a perfect world scenario where there was actually a good, strong budget and a lot of time to spend. WWYD in other words! 😉 Thanks so much for any comments in advance! www.certifiedroofing.info
Local SEO | | Pixelwik0 -
Google's rel=publisher tag question
Hi, i have a question about the use of rel=publisher tag on a large retail website with multiple local stores. There is 1 e-commerce website where i want to put the rel publisher tag from the main Google + businesspage. There are also 60 local google+businesspages, And on the main website every store has his own store-page. Is it good to put on all the 60 storepages their own rel=publishertag connected with the localbusinesspages on google? Or should i Stick at the main rel=publisher tag connected with the main google+page? Thanx, Leonie
Local SEO | | Leonie-Kramer0 -
How Can I Outlink Web Designer Link Building from Their Clients' Footer
_I used open site explorer to view the backlinks for a competitor of an agency I work with. They have ten times as many links, if not more, than we do, and I noticed there were only a few more domains linking back to them. As I dug deeper I noticed these links were coming from the footer tag they put on their clients' sites like "Site Designed by __." If a site had 20 pages, they had 20 links back...weird and annoying that it counts. They have more clients for web design than we do, so their bulk linking could continue to outrank us. Any suggestions on how we can outrank them locally? We are in the midst of redesigning our entire site to build out more pages and have much better internal linking. Any help would be greatly appreciated, thanks everyone!
Local SEO | | Michael4g0 -
Any Notable Change in Google's Location Based Results?
I've noticed with many of our clients that when searching for general terms, with obvious local intent, that Google assumes you are in the nearest metro area rather than the specific locality. Anyone else noticed this? Example: I have an HVAC client who has ranked a solid #1 for "HVAC Repairs" since January - if the user was in the small town we were targeting (Wake Forest) since January. However, now Google assumes users in this town are in the nearby metro area (Raleigh), and displays local and organic results for Raleigh instead of Wake Forest. I first noticed this change in mid-May. From what I've read about the Nov Hummingbird update, I don't see that playing a direct role. Any insight?
Local SEO | | Rusty_Shackleford0 -
Im a big fan of niche web develop/seo companies. I was wondering how many clients can you ethically take on in the same field, located in the same city
How do niche web development companies justify having multiple clients in the same field in the same cities. I would love an explanation on how to justify this, and how many clients in the same field/same city is acceptable. A good example would be an seo company for auto dealers or hotels. Thanks
Local SEO | | aholyman0