Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

PPC Management Software Recommendations?

Paid Search Marketing

1727

celife last edited by

What is your favorite PPC Mgmt software? I was looking over my options and wanted to see if anyone has any recommendations? I've always done this manually but would like to find software that can allow my bids to put me (for example) in the third place position on Microsoft adCenter.

Thanks,
Chris
1 Reply Last reply
Reply Quote 0
celife @KeriMorgret last edited by

Since original posting I did some further research and decided to not use the software but thanks anyhow.
1 Reply Last reply
Reply Quote 0
KeriMorgret last edited by

Hi Chris,

I don't have an answer for you, but if you give a little more about your budget that will help other people give you a better answer. Are you closer to $500 a month or $500,000 a month in ad spend? What is your budget for a management solution?
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Seeking Critique on PPC Campaign Gameplan

Background: We're a home service business with potential for recurring clients. In the past, I've run PPC campaigns for a much larger company, and was profitable, but the business model was vastly different. The campaign also took place during their busy season, allowing flexibility I won't receive here. Campaign Details: AdWords only SERPs only (not partner network) Desktop users only Data Available: Lots of past data was incomplete, prompting my best estimates and judgment calls. For past leads data, I'm using Google as lead source (organic + local pack rankings), generated specifically from our quote form. Since our quote form doesn't render on Mobile/Tablet, I omitted those visits from our Analytics data, and only target Desktop in the campaign. I wound up with the following statistics: Organic (any web search), Desktop visitors who viewed our quote form page: Number of overall pageviews Number of overall leads generated from our quote form Number of overall leads which converted to sales And for our sales/numbers end of things: % our clients choose targeted package Revenue of initial sale on that package Profit generated from sale on that package Using these numbers, I calculated the % of clickers likely to bounce, complete the form, convert to clients, etc. Using our sales records, I calculated revenue/profit expected from each. And with that, I calculated the highest CPC to break even (unacceptable, obviously), as well as the projected ROI from lower, more reasonable CPCs. Notes: We're a home service business. Not all homes are created equal. Through data, I found our clients average home size and the average estimate for that home. Due to incomplete records, I can't know which Google _clients _are specific to our quote form. Some likely called through the local pack or manually dialed and said "Google" if our staff asked. To combat this, I found the % of Google _leads _who completed the quote form vs. phone call, email and applied it to clients for a reliable estimate (our system removes the quote form identifier upon lead to client conversion). I'm not factoring in the % of clients who become recurring customers as I don't have this data. Given that it's much higher than 0%, I think this allows a LOT of breathing room on my estimates. Many of our clients have stayed with us for years. If only a small number convert to long-term status, the current ROI shoots WAY up. Similar to above, I'm also not factoring in the % of clients who don't choose the initial package, but instead choose a lesser package. Again, I think this provides breathing room. Any PPC campaign will have a plethora of variables, especially intangible issues (damages, refunds, etc). I feel I have the important things down, but I'm far from an expert. I'd love to receive any advice or things I'm overlooking. Thanks.
Paid Search Marketing | | kirmeliux

1
Baidu PPC Agency Recommendations

I have a client that is a perfect fit for the Chinese market, but have had issues with reseller agencies that don't really know what they are doing. Does anyone have any agency recommendations? I am only spending a few grand a month.
Paid Search Marketing | | JerrodDavid

0
What to do against competitor PPC sabotage?

This morning a competitor of ours decided to go on a PPC rampage against us. Basically our budgeting money was spent within the first hour of going live on bing. Its pretty obvious whats going on as we had a tremendous amount of clicks all from the exact same keyword within a short period of time. Obviously first step was to contact bing and they are going to refund me a credit once they go through their process, but they didnt really give me confidence about the future. It seems they may not be able to prevent this from continually happening.. ? The attacker used some sort of IP spoofing as the clicks were all from different IP's which is probably why it snuck pasted Bing. Wondering what have you guys done in the past to prevent this or combat it? Thankfully it didnt happen on google
Paid Search Marketing | | DemiGR

0
Does sitewide SEO affect PPC Quality Score?

When evaluating a PPC landing page for Quality Score, does Google evaluate the other pages that the landing page is linked to? For example, if we have a well optimized page on the site for "Widgets", can it outscore a well optimized PPC landing page that is isolated in a "disallow" directory with no links into or out of the page? I'm not sure if I am making myself clear...
Paid Search Marketing | | CsmBill

0
FB PPC Conversion Tracking Script

Hi guys, Is there any way to install a FB conversion script for their PPC (in the same way as the shopping directories use)? I know this was possible about 1.5-2 years ago via a feature they have released in Beta at that time, but this seem to no longer be a choice. There is nothing in the FB help, I found no such option in their settings and the FB support does not answer (what;s new here 🙂 ) We can always try alternatives - as Google Analytics or Prosper202 ... but this time we would prefer FB scripts if possible. Thanks in advance T
Paid Search Marketing | | tolik1

0
Convince me I need a professional PPC service provider

Very new to SEO and somewhat new to PPC but I have managed a few campaigns before for an old website. I am very good with numbers, calculating ratios, conversions, etc. I have a strong analytical and business mind and the theory behind PPC makes sense to me. I know my target audience very well. I am an expert in the that field but I am not an expert in PPC. I am just starting out with a very small website advertising myself as a professional consultant in my field. The thought of spending extra money on a PPC guru when that money could go into my site or pay for visitors is a little scary. Do you think I can learn and teach myself all the tricks of PPC or is this an area where it really makes sense to hire an expert to do the work for me? My budget would be small at first ($500 or less per month) so every little dollar helps. Thanks.
Paid Search Marketing | | frankthetank2

1
PPC Billing

I'd like to add PPC as a service for my company. However I'm at a loss as to how to charge for it. I've received cold calls from those "SEO guys" charging $200 for PPC services. But I doubt that they're very profitable or even ethical. For you PPC guys, are you billing hourly on top of the campaign, and how are you outlining this for your customers? Thanks!
Paid Search Marketing | | WilliamBay

0
Facebook PPC. Using Google URL Builder - Now What?

Hey There! So I've been trying some FB PPC ads. I recently learned I needed to use Google's URL builder to add the appropriate tracking fields into the URL (source, campaign, etc). The FB ad link now uses a custom URL with all the correct parameters. Now what do I do in analytics? Do I create a filter? A goal? Getting a little dizzy going in circles with google analytic help, and I'm hoping someone here can direct me. Thanks! -Dan
Paid Search Marketing | | evolvingSEO

0