Correct approach to a business website with separate content for personal and business customers
-
I'm laying the groundwork for a fairly involved website. The website is for a telco that caters to both residential and B2B. I was browsing the websites of the likes of Verizon, AT&T, Sprint & T-Mobile. What I saw is that they compartmentalize almost everything - all their business pages are in a business subdoman, all their investor info is in an investor subdomain and so-on.
So I'm going implement this strategy on this website update. I just want to make sure that my idea makes sense and isn't a complete cluster****.
I've attached a link to the mind map. Everything with "(sub)" attached to it is a subdomain. Everything else is a page at the root level of the top domain. Most of the visitors we get to the website are residential, so instead of loading a portal at first and asking if they're there for person or business reasons, I'm considering forwarding all visitors to the top-level domain to the personal.example.com site. Is this okay or would it be better to just keep the content in the top-level rather than forwarding all traffic to a subdomain?
Thank you!
-
Depending on the size of the company, it might be better to leave subdomains out of it. Subdomains are like brand new sites, so you'd be working a lot harder to get things ranking if you went that route. You don't have a ton of pages per category, so everything might be more manageable under the single domain with good URL structure.
Websites that aren't AT&T need all the help they can get, and keeping things in subfolders instead of subdomains will help keep all your authority under a single domain.
So, site.com/business, site.com/personal, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would the US traffic increase be for a website YoY if all Google SERP rankings remained the same?
This question has come up a few times with some of our clients and I've spent some time researching this question, but I can't find an answer online so hopefully, someone at MOZ has this data available to them with all the data they collect. The data points that would be needed to answer this question off the top of my head: Increase in the # of Google Searches in the US YoY The decrease in CTR for organic results "10 blue links" which take a searcher off of Google YoY, as Google continues to keep more searchers on Google.com with rich snippets, increased AdWords prominence, AdWords extensions, etc I'm sure this greatly varies per industry, but an average for all industries is all that is needed to answer this client question. Many thanks in advance and I've included a video which hopefully helps to better explain the search "plus/minus" that we can expect to see as SEOs in 2018. WF1yLlJC6LetnpbD3
Search Behavior | | WebpageFX1 -
Does anyone know of a predictive demographics software that helps a website predict its audience based on cookies, or whatever info it has?
Hi guys, I'm looking for a predictive analytics software for better understanding our audience online. Has anyone heard of or used a software that takes the visitors currently coming to your site and uses that data to 'predict' more information about them? Such as age, location, purchasing power, etc? Please let me know if you have!
Search Behavior | | Raconteur
Thanks,
Sabilah0 -
How to capture leads from website?
Hi, We have a contact and a registration form on our website to capture leads/enquiries. However, I have come across many websites who give away many resources for free i.e. without asking for any user details. In this case, how do they track or capture the data of people coming to their website and interacting with the content? There are other methods we well like CTAs, pop-up on exit intent etc., but these are different to what I have asked above. Regards
Search Behavior | | IM_Learner0 -
Does Not listing the prices on my website hurt?
Hey Mozers, I currently run a catalog type website and there are no prices listed. Would you happen to have an article of some sort that could back up why not listing prices is bad? I'm trying to express the importance of listing prices on the website. Can anyone help, The more articles the better!
Search Behavior | | rpaiva0 -
Dupe Content: Canonicalize the Wordpress Tag or NoIndex?
Mozzers, Here we go. I've read multiple posts for years on taxonomy dupe content. In fact, I've read 10 articles tonight on taxonomies and categories. A little background: I am using Wordpress SEO with the Yoast plugin. **Here is the scenario: We have 560 tags - some make sense - some do not. ** What do I do? Do I not worry about it? Matt Cutts said twice that I should not stress about it, because in the worse non-spammy case, Google may just ignore the duplicate content. Matt said in the video, “I wouldn’t stress about this unless the content that you have duplicated is spammy or keyword stuffing.” (Found Via Search Engine Land - http://searchengineland.com/googles-matt-cutts-duplicate-content-wont-hurt-you-unless-it-is-spammy-167459). Do I NoIndex,Follow the Tags? Yoast and a Moz post both say I should NoIndex and Follow the Tags. From the post: "Tag, author, and date archives will all look too similar to other content. So it does not make sense to have them indexed." BUT! **The tags have been indexed for YEARS! And both articles go onto say **"if your blog has already existed for some time, and you've been indexing tags all along for example, you shouldn't just go deindexing them" (http://moz.com/blog/setup-wordpress-for-seo-success). So do I deindex tags that have been indexed for years? I checked the analytics, and in the past month, tags have brought in less than 1% of traffic, but they are bringing in traffic. Do I canonicalize the tags? Canonicalize the URL from "http://domain.com/blog/tag/addiction/" to "http://domain.com/blog/" ? And if I canonicalize, would you canonicalize to the /blog or to the base /tag? Thanks for any and all help. I just want to clarify this issue. One of the reasons is because I received a Moz Report with a TON of dupe content warning from the tags and categories.
Search Behavior | | Thriveworks-Counseling2 -
When auditing a website, when do you decide to delete pages?
Given that the Panda algorithm includes engagement and user experience, when would you consider deleting a page that has poor engagement and conversion metrics? For example, consider a page that ranks well organically and receives (relatively) decent traffic from search. However, this page has poor engagement metrics compared to other pages on the site, does not convert visitors as well as other pages on the site, and doesn't have any external links. Would you consider deleting this page? Which metrics do you use when auditing a site and considering a web page from removal (bounce rate, average time on site, pages per visit, linking root domains, visits, revenue per visit, etc.)? Are some metrics weighed more than others? What kind of thresholds do you use? Finally, is there a situation when you would choose NOT to delete pages, even considering the above?
Search Behavior | | SAMarketing0 -
Is it possible to know if visitor arrived at the web page via organic search and if so, show some content?
Hello, Is it possible to know if visitors are arriving at a web page via organic search? Background: We have a section of job description pages to explain typical tasks. These have very high bounce rate (some 100%), and I think people are confusing them with actual jobs. For example "stage designer". Many of those keyword we have very high rankings. I am thinking of having a small notice at the top of those page to say something like "if you are stage designer job, check out our job section". Thanks
Search Behavior | | CreativeChoices0 -
Website coming up in omitted results for search term?
Hi, My website is coming up in omitted results for search term. Now I have heard before if this is the case then its mainly due to a duplicate content penalty. But the content I used is unique and produced by a copywriter so its good. Its a new site and was in the results for about 2 weeks, I changed the non www to www in webmaster tools 1 day ago and now its sitting in omitted results. In webmaster tools I had to add the domain twice one non www and one www. Both accounts I hooked up a sitemap. Is it just because the site is new and its just working out where to rank me? Just so you know the non www was indexed for the 2 weeks changed it in webmaster tools so I wanted the www one indexed and now gone into omitted results. Cheers
Search Behavior | | activitysuper0