What is the language targeting at Adwords?
-
Hey guyz,
I've used the adwords for the my organic seo keyword research. As you guyz do
And I noticed that I don't really know to what does language targeting do ?
I mean what is the function of it .
I know that when we change the language targeting I mean setting it English from global doesn't change the volume of the search data .
So why is there ? -
This is to target a language specifically. A better explanation of how to utilize this feature is at the link at the bottom of this post. But first, a few snippets:
"your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you'd like to reach."
"Let's say you sell coffee beans online, and you want to target Spanish-speaking customers. You set up an AdWords campaign targeted to the Spanish language, with Spanish ads and keywords. As long as your customers' Google interface language settings are set to Spanish, your coffee ads can show when your Spanish language customers search for your keywords."
-
For some terms it will change search volume. For example, a generic term like "casino" will have (or should have) a greater search volume for a "global" search than just an "english" search - because more than 1 language uses the word "casino".
For other terms like "best IT company in London", it's not going to change much, if at all.
-
I believe it is used to target not necessarily search terms in another language, but users who have an interface in another language.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm finding it difficult to make a decision on keywords to select to target for new site?
Hi, I'm doing keyword research for a small site and followed the standard keyword process of using Ahrefs and Google's keyword planner tools to see what keywords are being searched for my service. There are keywords that have a higher avg monthly search volume but they are aren't as relevant as ones that include the word cheap or affordable for example but those ones are only 300 monthly searches per month which seems very small for the main page of the site. Any advice what I should do in this scenario? Do I choose a more relevant keyword with lower search volume or go for one with much higher avg monthly search volume which is much more competitive?
Keyword Research | | TZ19820 -
What's better, lots of keyword targeted pages or fewer pages with more traffic going into them?
We have just introduced targeted pages for all of our keywords, however their is lots of overlap with existing established pages. For instance for the keyword Small Meeting Rooms we have the new page, titled Small-Meeting-Rooms which is now competing with the more established Meeting-Rooms. Its early days for both pages, about 2 weeks and 6 weeks respectively. But is it counterproductive to spread out our search juice between lost of pages? Should we just focus on a few? Any feedback, especially feedback based on real experiences is much appreciated!?
Keyword Research | | HireSpace0 -
Targeting nearly identical keywords
Hi, I have a website selling home furniture and I can't work out the best way to target keywords relating to sofas/couches. They both have very similar search volume and so I would like to target both. However, I obviously can't create different pages for couches and sofas as this will likely be seen as duplicate content, I also think it wouldn't read well if the content swaps between using couch and then sofa. I would really appreciate some advice on how best I can target both keywords. Thanks in advance!
Keyword Research | | uSwSEO0 -
Google Adwords or Wordtracker?
I have been using Google Adwords tool for keyword research until today when I signed up for 7 day trial of Wordtracker. To my astonishment the results were different with a huge margin for most of my keywords. Which of these should I trust more? Do you suggest any other tool which is better than these both and is free or affordable?
Keyword Research | | KS__0 -
Top Queries By Coutnry or Language?
Is there a tool or resource that provides top keywords by country or language? Something like https://freekeywords.wordtracker.com/top-keywords.html
Keyword Research | | jargomang0 -
How many keywords should I target per page / per site?
Hi, I am doing some keywords research and I just wanted to check my understanding of keyword theory. Is it best to select 1-2 keywords per page of the site? Or should you target the whole site towards a few keywords? Thanks, Barney.
Keyword Research | | barnst0 -
Why does Google adwords tool shows different search volume
I am not able to undertand the difference in search volume for same keyword under different heading. Let me make it clear. When i enter "Drupal Developement" in adwords tool, at the top, it shows Search term (1) Keyword Global monthly searches drupal development 390 Just below, it shows, Keyword ideas (100) Keyword Global monthly searches drupal development 40,500 I have selected the location U.S. My question is there is a huge difference in 390 and 40,500. Which is correct ?
Keyword Research | | seoug_20050 -
Should I set geogrphic target to United States in webmaster tools?
Hi, Would really appreciate some input on this. My client www.dgatours.com is aiming primarily at United States in terms of audience as this is where predominately the clients come from. I set the geographic target as this is a .com site to United States in google webmaster tools, is that the right thing to do or should I have left it unassigned? I am finding it hard to see the results that I get from SEOMOZ as I am in the UK and am wondering if by setting the geographic target to the United States I am narrowing the potential search results from google. thanks very much Tracy
Keyword Research | | dashesndots0