Looking for a specific article by Rand or others
-
Hi Everyone,
I am looking for an article (can't remember the name of it) that has these concepts. I believe Rand wrote one not too long ago but I cannot remember the name.
- Inbound links from Social Media Sites do not help your SEO. There is correlation but that is it.
- Traffic generated from Social Media sites may be an indicator to Google and a SEO ranking factor. It is the traffic not the link that Google is consider as a ranking factor.
- Google plus - so there have been many articles saying that Google + helps your rankings. I believe I saw one by Rand saying this is not true. There is correlation but not causation.
I am trying to explain to my students how social media really benefits SEO and make them think beyond "the link". Any other articles suggested are also appreciated
Thanks
Carla
-
You might also try this one recently published on the Moz blog by @CyrusShephard : http://moz.com/blog/google-plus-correlations
-
Ok I think I just answered my own question. This is the article I was looking for and it was written by Mark Traphagen not Rand.
http://www.stonetemple.com/googles-matt-cutts-understanding-social-identity-on-the-web-is-hard/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for a Social Analytics Reporting Platform
Hey Mozz'ers- Wondering if yourself or team members us any good social reporting platforms - we are pushing our social media department to become more data driven and want to get some analytics on it. Beyond what we can get out a GA and/or Facebook or each respective platforms tool set - is there a tool you use to bring it all into one place? Thanks!
Social Media | | paul-bold0 -
Article previews on social media not showing
Hi there, hoping for some help. I have a hunch but I can't be sure. Whenever I go to publish a link on social media, I no longer see previews with the featured image or relevant meta. We have changed servers lately so I think maybe somethign has gone wrong with OpenGraph? Happens on Facebook and LinkedIn.
Social Media | | Whittie0 -
Social Signals, do they help? Looking for a solid Yes or No.
Hi, I've read so much lately about social signals and got basically 3 completely different responses. 1. Yes they are going to over take normal link building in 2013 so get on it. 2. Yeah they do help with rankings but not massively, don't focus to much on it. 3. Na they don't help, you need to gain 1000's of signals and even then it will be a short SERP increase and then back down you go. So... What im looking for now is a straight up Yes or No, should you be on social signals now? Should time spent on gaining social signals be increased? If your doing 10% of your time on social should this percent now shift to a larger percentage? Cheers
Social Media | | activitysuper0 -
Social doesn't help SEO (article), what are your thoughts?
Social doesn't help SEO (article), what are your thoughts? http://www.imediaconnection.com/content/32887.asp?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ImediaConnectionAll+%28iMedia+Connection%3A+All+Stories%29
Social Media | | activitysuper0 -
Looking for A Social media sentiment tracking solution
Greetings from OS grid reference SE404481 🙂 I really like the graph on slide 16 of this presentation:http://www.slideshare.net/stevelatham/social-media-strategy-spur-interactive I would like to replicate this but I would like to know if any SEOMOZ member could recommend a tool that can monistor sentiments eg positive & negative commments about a brand across different social media platforms. I also wonder how these packages measure negativity, do they just scan word negative words? Thanks in advance, David
Social Media | | Nightwing0 -
Question on RyanKent's Identifying Link Penalties 2012 Article
I have a question about this article: http://www.seomoz.org/blog/identifying-link-penalties-in-2012 Specifically the Section Titled: Other Google Link Penalties _"Google often manually penalizes sites and does not inform site owners of the penalty. Furthermore, Google makes many algorithm changes each year. Most people are aware of the major algorithm changes, but you should also know Google makes about 50 algorithmic changes each month which could lead to ranking changes or an "algorithmic penalty". With the Penguin update specifically, we are unsure if there will be further refinements and rollouts as has happened with Panda. On May 25th Google rolled out what Search Engine Land calls Penguin 1.1. _ What advice is available for a site owner who wants to know if they have received a link penalty or at risk in the future? Check your anchor text distribution to see if it appears natural. You can perform a fast check in Open Site Explorer of your top 20 links as follows: Go to http://www.opensiteexplorer.org/ Enter in the URL of your site and press <enter>or the SEARCH button</enter> Change your drop down box settings as follows: Show [followed + 301] links from [only external] pages to [pages on this root domain]…..then press the FILTER button. These settings will remove the “nofollow” and internal links which are not evaluated by Google as part of link penalties. You will now see a list of all links to your site which may cause you to incur a penalty. For now, focus only on the Link Anchor Text column. If 50%+ of your top 10 links show the same or very similar anchor text, that is a warning sign of a very unnatural link profile. Of course, a deeper analysis is desirable but this method offers you some idea of the problem in just a few seconds. Hopefully your anchor text distribution looks more natural than the below example. Notice how all the links show anchor text? A natural distribution would show a high percentage of links with simply the site URL. When anchor text is naturally used, it is often far less than ideal." Anyway, with anchor text looking the same - would this have a negative impact if i was syndicating content to 10-15 blogs, or if i used onlyshare and did it to 50 or something. Would this impact me eventaully in a long term sense. I tend to write articles at least weekly for these sites so that i make sure i have fresh content, if me syndicating them/sharing the excerpt to my blog pages w/ anchor pages back to my main article is hurting me by having multiple pages linking back w/ the same exact anchor text, that would be a good thing to know. Any input on this would be much appreciated. Keep in mind i'm not creating 10k blogs and having one blog post on them. They are actively posted to. With my established site they seem to work great- but with a new site, would popping 10-15 links real quick like that set off any alarms? thank you, -Travis Gross
Social Media | | choiceenergy0 -
Looking for some link bait ideas for local businesses?
I own an agency and have several local clients. Particularly clients in the service areas - Window replacement company, Roofing company, Foreign Car repair company, and an Asphalt paving company. I really want to run some link bait campaigns, and would love any input you guys might have. Thanks in advance for your ideas:)
Social Media | | RonMedlin0 -
I am looking for a reputable Q&A forum vendor. Any suggestions?
A vendor who has high domain authority; with a platform that is social media integrated, can provide a backup database, has advanced navigation options, is designed to be SEO savvy among other things... And basically anything that I can make look similar to the SEOmoz Forum!
Social Media | | gravityseo1