Google is squashing my rankings, insight please?
-
Last year with penguin, our rankings took a hit. We have worked hard, tirelessly, to recover. Last june we had no social media. We had an old website. We completely updated our website to responsive design, over 500k pages. We post daily fresh content, we expanded into social media. We now have 100k followers on Facebook. We are seeing thousands of Google + in the last few months, and not by hiring a single SEO consultant, and we use no ad-words or any paid advertising (except for adsense, limited on our site). We got thousands of Google +1's simply by sharing content in different circles and they liked us the old fashioned way. And yet our rankings have actually decreased. Just Saturday night, suddenly rankings that were on page 2 of Google dropped to page 5. Rankings on page 5 dropped to page 13, over night. Mind you, last year (prior to the penguin update), those page 2 and page 5 rankings were in the top 3 spots on page one. So its been quite a fall. We are doing something wrong, and I don't know what it is. The overnight rankings drop did not correspond with anything we did whatsoever. They just literally dropped abruptly.
here is our site: (redacted for privacy, thanks for answering my question!)
here is a sample of a fallen ranking. Friday, for example, we ranked on page one of google in this search:(redacted)
and now we are on page 3.I am open to ideas, suggestions. I want to raise our D/A and have worked hard over the last year to do so, but it doesn't seem to be working too well. Do i have bad inbound links? Is our site not a quality enough user experience? Outside advice is well received. Thank you to anyone who can lend their insight.
-
When you submit the resubmission request, be honest and descriptive in your reply. State clearly what you have done to repair the manual penalty placed agaist your site, and that to the best of your knowledge, the issue is taken care of.
-
The thing is, his site has no penalty on the site, only on the bad links, removing the bad links that are already being ignored will do nothing
"we are taking targeted action on the unnatural links instead of on the site’s ranking as a whole"
-
Hello Marshill,
If you ask me I would say Yes, this could be one of the reason why your rankings are dropped and not coming back even after the extensive efforts you have put on the content. My advice here is to remove as many of these kinds of links as possible, submit the rest to disavow file and send it to Google for reconsideration request (now as you have mentioned that you have a manual penalty, you have to do this!)
Once Google will look in to your effort they most probably will lift your penalty and then good links will slowly take your rankings back. Incase Google reject your reconsideration request you have to go through the removal and disavow process again.
Hope this helps!
-
i actually have room to be optimistic. when i submitted the reconsideration request, Google knew about my manual action and said if I was clear, they would remove the manual action...so who knows
-
thanks Alan. I appreciate the help from the folks here, although I'm dismayed you said I might be out of luck. At the very least, I will be unrestrained to rebuild my rankings for those pages right? I mean, nothing will be holding them down anymore?
-
you need to explain that to them, and outline your efforts
-
since some of my 'bad links' are on blogspot and wordpress that an seo consultant created years ago, I have no access to remove them. Does Google expect me to try to confiscate those accounts on Blogspot or can I just disavaow them?
-
none, but don't expect much.
-
well it is a manual penalty. i will do the right thing and ask for mercy, what choice do I have?
-
some good news and some bad news.
Links got long ago can come back and bite you any day.
The fact that google said that they have not penalized your site, but rather just the links, is not all good news. it means that they have ignored the links, that why your site has dropped, removing them will not lead to a rise in rank, it means that where you rank now isa where you will rank without those links, removed or ignored.
At least that is how I understand it. I would still remove them in case I am wrong
-
Bingo! You are right! I see the message from Google: I had no idea...well that solves it. i will get right on it. I should use the disavow tool?
|
Unnatural links to your site—impacts links
Google has detected a pattern of unnatural artificial, deceptive, or manipulative links pointing to pages on this site. Some links may be outside of the webmaster’s control, so for this incident we are taking targeted action on the unnatural links instead of on the site’s ranking as a whole. Learn more. |
-
Hi Moosa. Thanks for pointing those out! Yea those links happend several years ago when i did hire an SEO company to help us. Google is not "surprised" by those links since they have been around a while (and I'm going to remove them now that you showed them to me). But would those links be the reason I dropped recently? Do you have any advice on building domain authority? did you find the website easy to navigate and use? We really want a good user experience. Yes we got our FB likes completely legitimately, we did spend some money on FB ads within facebook (didn't spend anything in Google), not to mention we got lucky with a FB post that was viral and had 30,000 shares. plus we put out great stuff on FB, every day, so the likes naturally happen. I'm just waiting for Google to see our hard work and put us back in the green...:(
-
do you have any actions against you in WMT?
How did you get 100k likes on Facebook? That's a lot, did you get them legit?
-
You explained pretty much everything on what happened and your reaction to that update since last year. You have done quite an extensive work on design and content but penguin update usually refers to the links that are pointing back to your website.
I quickly get in to your link profile and found tons of links that are coming from blog comments or article websites. Here are few of the examples…
- http://www.science20.com/news_articles/3500yearold_mummies_prove_ancient_origin_heart_disease (Keyword used: the therapist)
- http://www.searchenginejournal.com/microsoft-to-revamp-msn-portal-to-fully-integrate-bing/11263/ (Keyword used: the therapist)
- http://www.fatmanunleashed.com/weekly-check-in-31-body-fat/ (Keyword used: the therapist)
What you should be doing?
- Remove as many links to irrelevant sites as possible
- Try not to get link with exact match anchor text
- Say a big no to links that are coming from Blog Comments, Forum Signatures, Article websites and more.
My advice here is to audit your link profile in detail and see how many bad links you can remove and at the same time build as many quality links as possible. Submit the Reconsideration request to Google and you probably will be get your rankings and traffic back.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings dropped 71% in Google and 65% on Mobile
My rankings just tanked big time. The only problems are #1 Canonical Tags #2 Missing H-1 Tags, #3 URL too long. Are these high priority items now? I just lost a ton of page one rankings after very high rankings for the past 6 years.
Intermediate & Advanced SEO | | Boodreaux0 -
Brand name not ranking in Google
Hi Moz'ers, Could you help me with something I cannot seem to figure out by myself. In June 2017 my company started a rebranding campaign. We've changed our brand name and launched a new website: https://spotler.com. Everything is going fine, but if you Google our brand name "Spotler" our website doesn't show up. How can it be? Our domain authority is 38. It would be wonderful if you could help me. Let me know if you need more information. Best, Simone
Intermediate & Advanced SEO | | Spotler0 -
What should I do if same content ranked twice or more on Google?
I have a Bangla SEO related blog where I have written article like "Domain Selection" "SEO Tools" "MOZ" etc. All the article has been written in Bengali language. I have used wp tag for every post. I have submit xml site map generated by Yoast SEO. However I kept "no index" for category. I know well duplicate content is a major problem for SEO. After publishing my content Google ranked them on 1st page. But my fear is that most of the content twice or more. The keywords are ranked by post, wp post tag and Archive. Now I have a fear of penalty. Please check the screenshot and please suggest me what to do. uRCHf yq7m2 rSLKFLG
Intermediate & Advanced SEO | | AccessTechBD0 -
Video SEO for Google
I was wondering what the prime factors were to make something rank for a video on Google. Does anyone have any suggestions? I think that length may be important, but I don't know what the ideal run time is. Hypothetically for local SEO, would I be better off doing a tag like "Mercedes Buffalo NY" or do individual tags of "Mercedes" and "Buffalo" Thanks!
Intermediate & Advanced SEO | | oomdomarketing0 -
Google Places: Multiple company listings. How to rank the HQ page over a branch location.
Hi Moz experts! I have a client with Google Place listings for multiple branch locations and for some reason the fully SEO optimized Head Office listing is being beaten by an un-optimized branch listing. The HQ listing gets a tonne of traffic where as the ranking and unoptimized branch location doesn't and is the main listing when searching through Google. Any help would be greatly appreciated. Thanks
Intermediate & Advanced SEO | | Jon_bangonline1 -
Rank on specific Google
Hi folks, a website is hosted with a TLD like .com in the USA. The content etc. is obviously all english but now we want to focus on a specific Google like .co.uk What must be necessarily be done to rank better? Is it enough just to buy a .co.uk domain and set the nameserver up or do we need to get a british hosting? Thanks in advance. Mike
Intermediate & Advanced SEO | | KillAccountPlease0 -
Bing Ranking Factors
I have a site and we rank very competitively on Google, but we would like to increase our exposure on Bing and Yahoo. I was wondering if anybody might have some tips or pointers for increasing your ranking on Bing. Also, if anybody knows of any Bing ranking guides or top ranking factors for Bing that would be very useful too. Thanks, Jason
Intermediate & Advanced SEO | | Jason_3420 -
Google +1 and Yslow
After adding Google's +1 script and call to our site (loading asynchronously), we noticed Yslow is giving us a D for not having expire headers for the following scripts: https://apis.google.com/js/plusone.js
Intermediate & Advanced SEO | | GKLA
https://www.google-analytics.com/ga.js
https://lh4.googleusercontent.com... 1. Is their a workaround for this issue, so expire headers are added to to plusone and GA script? Or, are we being to nit-picky about this issue?0