How to rank product pages?
-
Hi guys,
Please advice me on something improving my product pages ranking. We are doing well for head terms, categories but not ranking for product pages.
We have issues with product pages which I am think is hard to tackle. For instance we have duplicate products (different colors), duplicate content internally (colors) and from manufacturer websites.
Product pages linked from sub-category i.e. Home > Category > Sub-Category (20 per page) using pagination for next 20 and so on.
Product pages linked internally via widgets that says other Similar products, featured products etc.
Another issue with our product pages is that we are using third party reviews platform and whenever users add reviews to product pages this platform creates an hyperlink to different anchors which is not relevant to product. Example - http://goo.gl/NUG652
Can somebody please give some advice on how to improve rankings for product pages. writing unique content for thousands of pages is not possible. Even our competitor not writing unique content.
-
Hi, it helped us rank better for each product page. It allowed me to focus on a single product rather than variations of a product and made our site easier to navigate for the visitor.
-
Hi Dean,
Thanks for your prompt reply. We are using rel canonical tag from different variants to one URL. Do you think adding all variant in one page and giving option to click on the color image to choose color variant help in rankings?
-
Hi, We had the same issue. Each product having many variations each creating it's own URL, what I ended up doing was to have a single product per page and represent all it's variations on that single page. Easier to demonstrate:
http://www.reddiseals.com/product/brighton-fastener/
Also the reviews are on this page which creates the schema.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is the flow of page rank through anchor text links diminished if hidden using tabs
Hi there, Whilst there is plenty of information online regarding the devaluation of hidden content using tabs, it seems to be more difficult to get a clear answer as to how page rank is impacted when anchor text links are hidden. If an anchor text link is hidden using tabs, will the flow of page rank to the page the anchor text leads to be negatively impacted? If so, why? To add further context, whilst the anchor text link would be visible in the HTML, the tab would be dependant on JavaScript to function. Thanks,
Intermediate & Advanced SEO | | SEONOW1230 -
SEO Impact & Google Impact On Removing Product From Category Page for Ecommerce Site
Hello Experts, For my Ecommerce site previously I was showing products at category pages i.e. first all subcategories name after that list all products of all subcateogries. That also approx per category 500 products via load more feature. My query is now I am planning to show products only at Product Listing Page and not on Category pages so what will be SEO impact and how google will treat this? Thanks!
Intermediate & Advanced SEO | | Johny123450 -
Why does Google display the home page rather than a page which is better optimised to answer the query?
I have a page which (I believe) is well optimised for a specific keyword (URL, title tag, meta description, H1, etc). yet Google chooses to display the home page instead of the page more suited to the search query. Why is Google doing this and what can I do to stop it?
Intermediate & Advanced SEO | | muzzmoz0 -
How to create AMP Pages for product website?
How to create AMP Pages for product website? I mean we can create it easily when we have wordpress through plugin, what about when we have millions of pages, It would be too tedious to create amp version of every page. So, is there any alternative way to create amp version?
Intermediate & Advanced SEO | | sachin.kaushik0 -
Do Page Views Matter? (ranking factor?)
Hi, I actually asked it a year and a half ago (with a slight variation) but didn't get any real response and things do change over time. On my eCommerce website I have the main category pages with client side filtering and sorting. As a result, the number of page views is lower than can be expected. Do you think having more page views is still a ranking factor? and if so is it more important than user experience? Thanks
Intermediate & Advanced SEO | | BeytzNet1 -
Is site page structure hurting its chances to rank?
I have a client that sells geotextiles and related products. None of his keywords gets a lot of traffic google as it is a very B2B niche specific industry. For instance, and these numbers are off the top of my head The phrase geotextiles may get 80 searches a month and we have a domain.com/geotextiles.php page Then there are woven and nonwoven geotextiles which may get 30 searches a month We too have a domain.com/nonwoven-geotextiles.php and etc It then goes even further and has things like slit film series non woven /woven and we have subpages from there. To me, I feel as if we need to merge all of these pages to just a singular geotextile page with headers for woven and nonwoven and product info for the sub branches of those two. I feel as if we are basically competing for the same phrase again and again and again for very small amounts of traffic. Thoughts?
Intermediate & Advanced SEO | | Atomicx0 -
Bing and Yahoo Ranks work, google ranks not happening
Bing and Yahoo Ranks work, google ranks not happening please help
Intermediate & Advanced SEO | | Djdealeyo0
