Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What can I do to stop ranking for a keyword that has nothing to do with the companies website?
-
A website that we maintain keeps ranking for the keyword 'homeless shelter'. The company is UTILIS USA and they produce heavy duty shelters for military personnel. They have nothing to do with homeless shelters but continue to receive traffic concerning the phrase.
-
What do you call a porn-addicted Mozzer? A person with a lot of link juice.
Yeah, I heard Moz gets a lot of porn traffic. I also heard they get a lot of unauthorized backdoor entries.
Something something DDOS attack. Something something too many partners.
I'll be here all week, or until Moz bans me.
I'm sorry. I'll go back to spreadsheets.
-
Do you have the word homeless anywhere on your site? or even home?
-
I love the 'marketing angle' spin to this whole thing for the shelter structures. !! Great idea.
-
Addendum - I think I found the connection. I searched a combo of brand and keyword "utilis usa homeless shelter" and found these lovely results on page 1 in Google
https://www.chamberofcommerce.com/fort-walton-beach-fl/1158721-utilis-usa
http://www.hellodestin.com/local-businesses/utilis_usa/601399199/
http://www.citysearch.com/profile/601399199/fort_walton_bch_fl/utilis_usa.html
Page 2 has
http://oddpath.com/odd/?profile=601399199&name=
http://www.hotfrog.com/Products/Military-Shelters
Interestingly, the Hot Frog page is the category of "Military Shelters" but in the description of your various competitors in that arena - some list "Homeless Shelters".
Somewhere your company was listed under the local business of "homeless shelters" so this information is being propagated across various local listing sites such as above. Google scrapes this data and so is therefore associating you with that category. Looks like an effect of Hummingbird possibly making some of these connections as well.
I still stand by my "so what" statement above, but if you wanted to take action, you need to clean up your local citations. The Moz Local tool would be a place to start, but you can contact the above websites directly as well. I concur with Cyrus though, not sure if it is worth the effort.
Cheers!
-
There's a joke in there, but I'm going to let someone else tell it.
Cheers!
-
Are you sure this is not a personalization effect? I searched "homeless shelter" but did not see your website anywhere. I also ran it through the Moz rank checker and http://www.utilisusa.com/ is not ranked in the top 50 for "homeless shelter".
My bigger question is "so what?" If you sell a bunch of military grade soft-wall shelters to organizations that use them as homeless shelters, sounds like you have a new revenue stream. If anything, you could use it as a marketing angle. Donate some shelters to the Red Cross, show how your shelters made a difference in a recent disaster recovery. Sounds like some pretty awesome, durable structures if they can help people out of difficult situations.
-
It's quite common. Moz tends to receive a lot of traffic for "porn"
Go figure.
If it's not a lot of traffic and it's not causing too many problems, it may not be worth the effort of trying to "unrank" for the word. Otherwise by removing important keywords from you on-page elements you may inadvertently unrank for other important terms.
-
You do have "home" in the alt tag in a few places: alt="utilis-tents-navigation-home-button". This plus the shelter kw's may be enough to get indexed for that phrase. The alt on this page is useless, so try removing it.
-
Are there any links pointing to the page or domain containing homeless or is there word homeless on the page getting traffic?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website is constantly decreasing
For few weeks ago my website is constantly decreasing in search position. I lost keywords and is gooooing down.
Technical SEO | | Dan_Tala
Although it is well rated on several on page and off page seo verification software that I have tried.
I checked Google search console and Analytics and found no major problems. However… from one day to another it keeps going down.
I also checked what the main competitors are doing and they are not doing well, at all.
The main competitor actually has a creepy website. Totally devoid of onpage or offpage SEO but with an enormous number of backlinks. And of a very bad quality, which should disqualify it, still…
Few weeks ago I changed something.
In the pages I had H1, 4xH2, no H3 and an H4 without content.
An unnatural H tag structure.
Now I have H1, H2, H3, 3xH4, with the coherent information.
Theoretically, Google should have been “happy” or I’m missing something. I use a SAAS platform.
I just found out that they made changes to the keywords (tags).
I am selling toner cartridges for printers.
So…
The tags are printer models and generate a url in which they have the products.
Ex. https://www.sertit.ro/cartus-imprimanta-cilindru-color-hp-laserjet-pro-m-177fw goes to the products for that printer model.
The question is… should I make tag canonical?
Is it possible for products to loose so much in Google search?0 -
Website ranking declined after connecting to CDN
Hi! We are trying to rank https://windowmart.ca for various local search terms. Our head office is in Edmonton where we try to rank https://windowmart.ca/edmonton-windows-doors/ for such terms as "windows Edmonton", "replacement windows Edmonton", "windows and doors Edmonton" as well as others. The website was the leader in its niche for around 2 years. Then we've got some server related issues, moved to a new server and connected CDN Nitropack that really improved our google speed test results. Recently we noticed that our rankings started to drop. Do you know if Nitropack can negatively effect local SEO rankings? Thank you!
Technical SEO | | vaskrupp0 -
How long does it take to rank easy keywords?
I have an established site with low keyword ranking and the keyword I am wanting to rank for it rated below 10 on Moz. It has been a few days since I published the article.
Technical SEO | | Begbie20060 -
Choosing Focus Keywords
Hello everyone! I am new to the community and I have a question about determining keywords. I have created a blog {LulusLikes.com} to practice my SEO. I have installed the Yoast SEO plugin and I have noticed the plugin always encourages you to choose a different focus keyword. So if my focus keyword is "Dog of the Week" and it's a weekly contest, wouldn't that be my focus keyword each time I had that type of post? How should I choose my focus keyword for that type of post? I hope that makes sense. Thanks!
Technical SEO | | Lulus_Likes0 -
Beating a keyword Domain
Has anyone here managed to beat a keyword/exact match domain to top spot? I am currently second and wondering if it is worth the time and effort to knock it off the top spot. How hard is it to get these very annoyingly favoured domains off 1st? Any help and advice much appreciated.
Technical SEO | | pauledwards0 -
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
Technical SEO | | Archers0 -
Why is my website banned?
IMy website is Costume Machine at www.costumemachine.com . My site has been banned for 1 year now. I have requested that google reconsider my site 3 times without luck. The site is dynamic and basically pulls in feeds from affiliate sites. We have added over 1,500 pages of original content. The site has been running great since 2008 without any penalties. I don't think I got hit with any linking penalty. I cleaned up all questionable links last November when the penalty hit. Am I being hit with a "thin" site penalty? If that is the issue what is the best way to fix the problem?
Technical SEO | | tadden0 -
Does a TM in the keyword have effect?
If I include TM in a keyword string, does this make it another keyword or does Google ignore that? Example: Kentucky Hot Sauce vs Kentucky Hot (TM) sauce. Of course the TM would be done properly via ™ Cheers.
Technical SEO | | Malarowski0