What recommendations do you have for the SEO of this site?
-
Hello,
Could you glance at this site and let me know if you see anything we could improve upon?
A couple of notes: We're over-optimized for the term "NLP" on the home page. We're removing the footer links soon. We have 2 locations: San Francisco, CA and Salt Lake City, UT. Our main keyword is "NLP Training" but we would like to rank higher for the keyword "NLP". Also note that we're completely white hat, but we have international site-wide backlinks, and a couple of site-wide backlinks in site's footers - all friends and colleagues of ours.
-
Hey David,Nice analysis you did for nlpca.com.
Can you help me out finding major issues with my site www.shoppal.in2 Main things I need your suggestion for are:
1. Am I stuffing the keywords in individual pages like http://www.shoppal.in/zovi-coupons. Auto generated keyword "Coupon" is arriving several number of times on this page. Is it stuffing which can be taken as over optimization ?
2. Does you feel "rel=Canonical" should be maintained in individual pages. I am new to this and really need guidance.
Regards -
I'll take a look at it for a few minutes
First, I noticed that you have two home page URL's, that could get picked up as duplicate content. You only want one true URL to display for the homepage, or subpage. Example:
http://www.nlpca.com/index.php
This is a common item, especially if you are using a CMS. Easy to fix, just use a 301 redirect to send the index.php to the standard URL. If you need help, I can send you the redirect code tomorrow.
Some of the page content is a bit long, ad I'm not sure your users, (even those who are really interested) will read through it that deep. See if there are additional ways to break up what you are trying to say. How? On a page, if you have to change the subject, or go off topic, you should give that content it's own page. Page count increases, chance of ranking for the specific topics increases, possible user retention and on-site time increases. "Meet the Trainers" and "How We Teach" could each be their own page, and if the methods used to teach are similar, this can be linked to from multiple pages. Example:
http://www.nlpca.com/DCweb/dcwebnlp-hypnosis-language-patterns.html
You should also take a look at the URL structure under the training dropdown, as it includes /DCweb on some, and doesn't on others. This may be intentional due to where the service is offered, but if not, focus on making them as clean and focused as possible.
Your main directory links in your menu force users into the submenu, and miss a valuable opportuniy to have the main top level pages be links into the categories. For example, if you are on the home page and click the training link, you get this "http://www.nlpca.com/#" and the page doesn't go anywhere. Think about how you could use this top level page to direct your users where you want them to go.
name="keywords" content="NLPCA" />
http://www.nlpca.com/master-practitioner-training.html
name="description" content="The NLP Master Practitioner Training is offered by the NLP and Coaching Institute. It covers Sleight of Mouth, timelines, and much more. It is offered in both Utah and San Francisco." />Keywords are very brief. Think of all the items a user would type in to find these services AND items that are on page to revise your keywords. (if the keyword phrase is not mentioned or covered on that page, chances for ranking for it will decrease) Descriptions currently on site are very matter of fact, and are not worded in a "natural" way of speaking. Think about it like this, if you only had one sentence to sum up the whole page to a person who wanted to know more, what would you say? This seems to be a site-wide issue, so come up with a strong back end SEO template, as this can save you some time when editing.
Yikes! H3 tags out of place! Your page should flow in the most natural order, h1, h2, h3 etc.
http://seo-browser.com/index.php?address=http%3A%2F%2Fwww.nlpca.com%2Fmaster-practitioner-training.html&button0.x=52&button0.y=17&button0=SimpleUse SEO-browser to look at how your page renders to a search engine. If you need it to visually appear a certain way, use css classes to make the p text look like an h3, or use inline styles. Inline styles can increase page load time, so it is best to use classes where you can.
After you get that all fixed up, be sure to use image compression and a minify your css for the fastest load time possible.
No Authorship.
http://www.google.com/webmasters/tools/richsnippets?url=http://www.nlpca.com/master-practitioner-training.html
Even if you rank in a SERP, the listing will not stand out. Use reviews, authorship, and ANYTHING you can to get the listing to jump out at a user. On a page full of blue links, its nice to be the cool guy (or girl), plus people tend to click on those a lot more tooThis is a good start. Hope this helps, and best of luck! Let me know if you need any additional advice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seo consulting service for just one site ?
I make a living off my site, so everytime I have to make a critical decision on SEO, I have a lot of fear that I could make things worse and lose everything. I can find solutions here and google, but there always a lot of different opinions, so I was thinking in hiring someone to pick his brain and do what he/she thinks its best in my case. What do you guys think about this ? Do you have someone to recommend ? That you see his work with good results ? I have a wordpress blog (micro businnes), so my budget is not big.
Intermediate & Advanced SEO | | Glinski1 -
SSL for SEO?
To obtain an SEO benefit from an SSL is there any particular type or brand which is recommended or has a track history? It seems you can pay anything between $20 and $???? (For that matter whatever you want to pay!). Any experience gratefully accepted! Thanks
Intermediate & Advanced SEO | | seoman100 -
We are looking for an SEO Company to hire to assist in upgrading a site to Wordpress
Does anyone have a good recommendation or better yet personal experience with one?
Intermediate & Advanced SEO | | JCMotors20 -
Django and SEO - Multicountry site - Is Django really SEO friendly?
Hi Everyone, Our client is requesting that we use Django for her project. I am really uneasy about this for several reasons. The client wants a multi-country site that is completely SEO friendly. I love Wordpress and if I had to do this project it would be a Wordpress site with WPML + Yoast plugins site. Questions Is Django SEO friendly and what "plugins" should I be using? Is there a multi-country plugin for Django that keeps or adds typical SEO features? Can you recommend any great articles? Any example sites would be GREATLY appreciated Thanks
Intermediate & Advanced SEO | | Carla_Dawson0 -
SEO and former site
Hi, my client had a site built and hosted with Avvo but we now shut it down and are using a new server. My concern is that Avvo's internal link structure is causing SEO issues. For example, his site will list for "San Diego Criminal Defense Attorney", but is then removed for no reason. Far worse, while he had the AVVO site, it would never rank at all on Google. He's got great content, and no spammy links. This is the site: www.thesandiegocriminallawyer.com. Any thoughts of what I could do to disavow the AVVO pages that Google still has indexed? Does it matter? Or, is it simply a function of time? Thank you for your help.
Intermediate & Advanced SEO | | mrodriguez14400 -
Site Navigation
Hi Mozzers, I am an SEO at uncommongoods.com and looking for your opinion on our site nav. Currently our nav & URLs are structured in 3 levels. From the top level down, they are: 1. Category ex: http://www.uncommongoods.com/home-garden 2. Subcat ex: http://www.uncommongoods.com/home-garden/bed-bath 3. Family ex:http://www.uncommongoods.com/home-garden/bed-bath/bath-accessories Right now, all levels are accessible from our top nav but we are considering removing the family pages. If we did that, Google could still find & crawl links to the family pages, but they would have to drill down to the subcat pages to find them. Do you guys think this would help or hurt our SEO efforts? Thanks! -Zack
Intermediate & Advanced SEO | | znotes0 -
How would you fix this site?
We're currently in the IA and design phase of rolling out a complete overhaul of our main site. In the meantime I've been doing some SEO triage, but I wanted to start making a longer term plan for SEO during and after the new site goes up. We have a pretty decent domain authority, and some quality backlinks, but we're just getting creamed in the SERPs. And so on to my question: How would you fix this site? What SEO strategy would you employ? http://www.adoptionhelp.org Thanks!
Intermediate & Advanced SEO | | AdoptionHelp0 -
SEO on a mature site - diminishing returns?
I have a site that has been indexed in Google since 2002. Back then, I secured all of the highly recommended links of the time, like DMOZ and Yahoo Directory, and got just a couple very high PR links from highly relevant sites. That was enough to get us top listing on our best "niche" keywords and many long tail searches. Once we got to that point, we got lazy and have just relied upon our original links and any natural links that came our way. We also have a very highly detailed Adwords campaign in which we bid on almost any keyword that has every resulted in an organic conversion. A few months ago, I decided to kick our SEO efforts up a notch and hired a company to do an aggressive link building campaign and target some very high search volume terms that we had previously given up on. The campaign has been very successful in getting high ranking for several targetted terms. However, I am seeing zero impact on our site traffic or sales. I am beginning to wonder if Google's algorithms are so efficient that all of this extra SEO work is to no avail. Is there a point of diminishing returns where it is not productive to optimize a site's organic listings any further? Between our Adwords campaign, our already pretty good organic results, and google's ability to divine a searchers intent and lead them to the most relevant results, how do you decide when there is little benefit to further optimization? It is an important question for me because I have been considering putting a lot of work into adding content to our ecommerce site and I would hate to do all that work for nothing.
Intermediate & Advanced SEO | | mhkatz0