Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can you get rich snippets for Youtube hosted videos?
-
My website has several videos, mostly product reviews and tutorials. I'd like for these videos to show in the SERPs with rich snippets, but I am hosting them through Youtube. What is your experience with Youtube hosted videos? Do they generate rich snippets? Or will Google always rank the Youtube video over your web page?
-
Sure! Have read of this one http://moz.com/blog/building-a-video-seo-strategy
-
Thanks for the response, Dan! You reaffirmed what I was thinking. Even if we get the proper rich snippets markup implemented it will be hard to rank above Youtube.
Phil, do you have any other reasons why it "strategically makes little sense"?
-
Good point - thanks Phil!
-
Just on the "unlisted" question - the problem with doing this is that you then lose almost all of the value of having the videos on YouTube in the first place, yet still have to deal with sub-optimal analytics. Similarly, you can use the YouTube API with a third party player, but the only value you then get from YouTube is free hosting (but with sub-par tracking).
-
You can add markup to videos in your website even hosted on YouTube. Here are a few resources;
- http://www.sistrix.com/video-rich-snippets/
- http://www.searchenginejournal.com/time-come-actually-create-video-rich-snippet/90953/
- http://www.branded3.com/blogs/how-to-add-rich-snippets-for-video-seo/
The problem as you mentioned, is the fact YouTube will most likely outrank you depending on the specifics of the query. You may try making the videos "unlisted" (that is people can only find the YouTube URL with a direct link) but still embed. I don't have direct experience with this though.
Ultimately, to rank a video on your site with rich snippets etc you may want to self host with a platform like Wistia.
Also, whichever platform you use, don't forget to create a video sitemap. This is a great resource on Distilled about video sitemaps: https://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google index html5 tracks (captions) for videos?
If we add the <track> tag next to a html5 video, with a Web Video Text Tracks Format (WebVTT) file for video subtitles / captions will google visit that and index it?
Image & Video Optimization | | ismgadmin0 -
How to Merge or Add YouTube account to Google Account
Hello Everyone. We have a YouTube account that has been around for many years. We also have a separate google account that we use for webmaster/analytics/adwords/mybusiness etc... We just noticed that our YouTube account is not linked to this same account that the rest of our business uses for all other Google services. Is there any way to add our existing YouTube account to our existing Google Account? We don't want to re-upload everything onto a new channel as we'd like to preserve the age of the videos plus the views and comments. Anyone know how to accomplish what I have in mind? Thanks in advance!
Image & Video Optimization | | Prime850 -
Video Editing tools
Can anyone list me the best video editing tools. I am currently using camtasia studio but the quality is poor. Any tutorials and list of equipments to create a good quality video,Any help is appreciated.
Image & Video Optimization | | sobanadevi2 -
YouTube Video Transcript misinterpreting audio as a swear word and putting in transcript
Hi I've just noticed a video uploaded to a clients youtube channel is misinterpreting a spoken word as a swear word, the F word :), will this have negative connotations ? could it result in video being considered 'adult content' ?? Any idea how to get this changed, should i report/flag it or will that likely make matters worse ? Or YT tech support email (chance would be a fine thing) ? Also how do you set a video as the channel trailer ? (i cant find any option to do this) Cheers Dan
Image & Video Optimization | | Dan-Lawrence0 -
If my keyword have Keyword Difficulty Score 50 to 60 , then what kind of link build for get rank?
hello, i have 21 sites , if my keyword have Keyword Difficulty Score 50 to 60 , then what kind of link build for get rank?
Image & Video Optimization | | Brayvez0 -
URL redirect to a YouTube Channel?
Hey all, We recently ran a video content contest on a micro site and we generated some links for the URL. In December we are planning on doing a redirect of the domain to our YouTube channel where all of the videos hosted. My question is how much SEO benefit will there be by redirecting to our YouTube channel vs redirecting to a single video from the contest. Does the strength of the channel as whole affect the videos in that channels ability to rank on YouTube and in SERPs? The other option is to just redirect the URL to our product page on our main website, but to me that doesn't seem like it would provide the best user experience 🙂 If anyone has experience with this kind of an issue I'd appreciate your feedback. Thanks!
Image & Video Optimization | | Tektronix0 -
What is the best way to push your video in Youtube?
I would like that my videos rank better in Youtube. How to do that?
Image & Video Optimization | | MichaelJanik0