Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can you get rich snippets for Youtube hosted videos?
-
My website has several videos, mostly product reviews and tutorials. I'd like for these videos to show in the SERPs with rich snippets, but I am hosting them through Youtube. What is your experience with Youtube hosted videos? Do they generate rich snippets? Or will Google always rank the Youtube video over your web page?
-
Sure! Have read of this one http://moz.com/blog/building-a-video-seo-strategy
-
Thanks for the response, Dan! You reaffirmed what I was thinking. Even if we get the proper rich snippets markup implemented it will be hard to rank above Youtube.
Phil, do you have any other reasons why it "strategically makes little sense"?
-
Good point - thanks Phil!
-
Just on the "unlisted" question - the problem with doing this is that you then lose almost all of the value of having the videos on YouTube in the first place, yet still have to deal with sub-optimal analytics. Similarly, you can use the YouTube API with a third party player, but the only value you then get from YouTube is free hosting (but with sub-par tracking).
-
You can add markup to videos in your website even hosted on YouTube. Here are a few resources;
- http://www.sistrix.com/video-rich-snippets/
- http://www.searchenginejournal.com/time-come-actually-create-video-rich-snippet/90953/
- http://www.branded3.com/blogs/how-to-add-rich-snippets-for-video-seo/
The problem as you mentioned, is the fact YouTube will most likely outrank you depending on the specifics of the query. You may try making the videos "unlisted" (that is people can only find the YouTube URL with a direct link) but still embed. I don't have direct experience with this though.
Ultimately, to rank a video on your site with rich snippets etc you may want to self host with a platform like Wistia.
Also, whichever platform you use, don't forget to create a video sitemap. This is a great resource on Distilled about video sitemaps: https://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating Youtube Videos: Does this Reset Your Views to 0?
Hello Moz Community, Our team is looking to update a few videos in our Youtube channel but are concerned that doing so will reset the current amount of views to 0 once the change has been made. Would anyone happen to know if this happens or if the views remain the same? Also, how do the updates to the videos affect rank and visibility? Thank you all for your help.
Image & Video Optimization | | PowerhouseMarketing1 -
How to Merge or Add YouTube account to Google Account
Hello Everyone. We have a YouTube account that has been around for many years. We also have a separate google account that we use for webmaster/analytics/adwords/mybusiness etc... We just noticed that our YouTube account is not linked to this same account that the rest of our business uses for all other Google services. Is there any way to add our existing YouTube account to our existing Google Account? We don't want to re-upload everything onto a new channel as we'd like to preserve the age of the videos plus the views and comments. Anyone know how to accomplish what I have in mind? Thanks in advance!
Image & Video Optimization | | Prime850 -
Should YouTube videos be added too our sitemap
Our company recently started making videos and posting them on our YouTube channel. Should we include the YouTube videos to our sitemap for our main domain? Thanks,
Image & Video Optimization | | WebRiverGroup0 -
Videos - Host on our Site or YouTube or Both
Hi We are redesigning our site and going to post how to videos on some of our product pages.
Image & Video Optimization | | klbklb90015
For SEO purposes I want to post the videos on our site with a video transcription either self hosting or through Wistia. Can we also post the same videos on YouTube or is that duplicate content and will we get hurt somehow? Thanks.0 -
Video SEO - Why are my videos not being indexed?
Hello All, I work on a site that has a lot of videos. The trouble is none of them are ranking. Here is an example of a page with a video on. If you click the play button you will see But none of these videos are being indexed, as you can see here. Is it because these videos are just mp4 files, rather than being embedded players (like SEOmoz use for instance)? Would embedding videos through Viddler / Wistia / Youtube etc help? Or is there some other issue at work here? Any help on this would be greatly appreciated. Thanks, Rich
Image & Video Optimization | | JBGlobalSEO0 -
Are multiple embeds of the same video considered content duplication?
We are considering using Wistia to host our “new” video content on our website. Currently we use YouTube and find many people watch our technical videos (Eg. Fitting videos have10k + views, which is very high for our niche industry) We currently have “the same” YouTube videos embedded on several different blog posts on our website, as the video is still relevant to what the post talks about Question: Since Wistia updates our video Robot.Txt file, would multiple embeds of the “same video” be seen as content duplication on google & “be harmful” as a result? Thanks
Image & Video Optimization | | Ray_UK0 -
URL redirect to a YouTube Channel?
Hey all, We recently ran a video content contest on a micro site and we generated some links for the URL. In December we are planning on doing a redirect of the domain to our YouTube channel where all of the videos hosted. My question is how much SEO benefit will there be by redirecting to our YouTube channel vs redirecting to a single video from the contest. Does the strength of the channel as whole affect the videos in that channels ability to rank on YouTube and in SERPs? The other option is to just redirect the URL to our product page on our main website, but to me that doesn't seem like it would provide the best user experience 🙂 If anyone has experience with this kind of an issue I'd appreciate your feedback. Thanks!
Image & Video Optimization | | Tektronix0 -
What is the best way to push your video in Youtube?
I would like that my videos rank better in Youtube. How to do that?
Image & Video Optimization | | MichaelJanik0