Hi Phil,

thanks very much for your feedback. We're particularly interested in your statement "the actual aesthetic of the site, to me, does not indicate legitimacy or quality". With regards to the aestetics of the site we do agree there are some areas that need sorting... our main thoughts were

1). Graphics not crisp and clear enough

2). Colours not contemporary

3). Bit too busy

Focussing purely on the aesthetics would you agree with these or are there in your opinion 3 other main design elements that more urgently need bringing up to date...?

Many thanks again for your feedback.

Hi Phil,

thanks very much for your input.

We created the videos to show customers the products in someones hands to help demonstrate size of unit, where sockets and other parts are located on the units and what comes in the box. We felt this added value for customers to help them see the products on the video rather than purely a flat image on a web page. Would you disagree that this sort of information would or could help a buyer and thus possibly increase conversion rates... Also do you feel that this video content doesn't help to improve the value of our pages from an SEO perspective?

Speed wise of the video we are trying not to rush through too quickly as when the demonstrator points at a part on the player there is a text label shown on the video to describe what the socket or part of the product is ... so gives the viewer a chance to read those text labels. Again feedback and criticism on our thoughts here is more than welcome!

Content on the page is (or was when written at least) unique content written in house by some one who actually knows the product well to give good info rich product descriptions for customers (rather than the standard brief 3-4 line description and spec sheet that may larger brands give)... again hopefully this helps our customers to make a buying descision and differentiates us from other larger brands... plus helps our SEO and Google rankings. Would you disagree?

With regards to site structure we absolutely agree that site and URL structure is lacking and are currently looking at a move across to Magento Community to help structure the site and give good keyword rich, well structured URLs etc. Is this the type of thing you mean when you say "the page structure as a whole, is pretty bad" and "improve your site design and structure"?

Your input and criticisms are gratefully received.  

Thanks to both of you - John and Thomas.

John, you are right... bad wording on my part. I am hoping that the video helps to improve SERPs position due to more media on the product page and more unique content (not just text and images)... and rich video snippets I hope to increase CTR and make us more visible, especially when we're lower down on a SERPs page and competing against large well known brands.

Video sitemap -  I wasn't sure whether I would definitiely need this once the schema.org code rich snippets code was in place if the page was already being found and indexed by Google... but going by both of your answers I am guessing this is a must!

Thomas... thanks. Lots of info which is gratefully received. With regards to the Distilled / Phil articles I had read and followed most of the info from there thus my use of Vimeo Pro and most of the rest of how I had set up the videos (thanks very much to Phil from Distilled - really useful articels for me setting up our initial video offering). As you agree with John looks like I shall be creating a video sitemap. I hadn't seen the Portent articles so thanks for those also.

Hi All,

we are producing product demonstration videos. One major aim with these videos is to help our rankings for these specific product pages and associated keywords... and to get rich snippets displayed on Google results pages against our listing.

• We have used schema.org markup in the product pages body code along with / next to the embed vimeo video code on the product page in order to hopefully get us rich snippet listing... we used schema.org markup as this seems to be the main current markup for rich snippets

• we have hosted the video via Vimeo Pro so that it is served quickly and not affected by speed of our hosting server or any possible bandwidth issues on our hosting server and ensure sthat the traffic comes to our site pages rather then Youtube or similar

• Vimeo Privacy settings for the video have been set so that we have not allowed it to be embed anywhere except for our own domain and the video is not displayed on Vimeo.com to ensure that the video is not duplicated anywhere else... so that this is unique content on our own site for maximum value for our domain

• We have used the "old code" from Vimeo Pro for embedding the video on our product page rather than the current iframe code as from what i understand Google cant follow very well and doesn't necessarily trust content displayed in iframes.

Video and schema.org markup code used is on product page is:

<div itemprop="<a class="attribute-value">video</a>" itemscope itemtype="<a class="attribute-value">http://schema.org/VideoObject</a>"> <p ><strong>Watch our <span itemprop="<a class="attribute-value">name</a>">Click 7 Lite Duo demonstrationspan>:strong>p>
<meta itemprop="<a class="attribute-value">thumbnailURL</a>" content="<a class="attribute-value">http://www.3wisemonkeys.co.uk/img/products/nextbase-click-7-lite-duo-thumb.jpg</a>" /> <meta itemprop="<a class="attribute-value">duration</a>" content="<a class="attribute-value">T2M23S</a>" /> <span itemprop="<a class="attribute-value">description</a>">A product demonstration showing what's included in the box when you buy a Click 7 Lite Duospan>...:<br /> <p align="<a class="attribute-value">center</a>">&nbsp;p>
<p align="<a class="attribute-value">center</a>"><object width="<a class="attribute-value">500</a>" height="<a class="attribute-value">281</a>"><param name="<a class="attribute-value">allowfullscreen</a>" value="<a class="attribute-value">true</a>" /><param name="<a class="attribute-value">allowscriptaccess</a>" value="<a class="attribute-value">always</a>" /><param name="<a class="attribute-value">movie</a>" value="<a class="attribute-value">http://vimeo.com/moogaloop.swf?clip_id=67392721&amp;force_embed=1&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0</a>" /><embed src="[http://vimeo.com/moogaloop.swf?clip_id=67392721&amp;force_embed=1&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0](view-source:http://vimeo.com/moogaloop.swf?clip_id=67392721&force_embed=1&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0)" type="<a class="attribute-value">application/x-shockwave-flash</a>" allowfullscreen="<a class="attribute-value">true</a>" allowscriptaccess="<a class="attribute-value">always</a>" width="<a class="attribute-value">500</a>" height="<a class="attribute-value">281</a>">embed>object>
p>
div>

Page this code is used on: http://www.3wisemonkeys.co.uk/proddet.jsp?id=2016&cat=1
Could anyone confirm whether the above seems to be what we need to do / should be doing to get the most value from these videos for helping our web site rank better with Google / search engine results pages as well as getting rich snippets displayed?
Lastly does the above code seem correct and include all the necessaries for rich snippets?

Thanks for any pointers.