Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can you get rich snippets for Youtube hosted videos?
-
My website has several videos, mostly product reviews and tutorials. I'd like for these videos to show in the SERPs with rich snippets, but I am hosting them through Youtube. What is your experience with Youtube hosted videos? Do they generate rich snippets? Or will Google always rank the Youtube video over your web page?
-
Sure! Have read of this one http://moz.com/blog/building-a-video-seo-strategy
-
Thanks for the response, Dan! You reaffirmed what I was thinking. Even if we get the proper rich snippets markup implemented it will be hard to rank above Youtube.
Phil, do you have any other reasons why it "strategically makes little sense"?
-
Good point - thanks Phil!
-
Just on the "unlisted" question - the problem with doing this is that you then lose almost all of the value of having the videos on YouTube in the first place, yet still have to deal with sub-optimal analytics. Similarly, you can use the YouTube API with a third party player, but the only value you then get from YouTube is free hosting (but with sub-par tracking).
-
You can add markup to videos in your website even hosted on YouTube. Here are a few resources;
- http://www.sistrix.com/video-rich-snippets/
- http://www.searchenginejournal.com/time-come-actually-create-video-rich-snippet/90953/
- http://www.branded3.com/blogs/how-to-add-rich-snippets-for-video-seo/
The problem as you mentioned, is the fact YouTube will most likely outrank you depending on the specifics of the query. You may try making the videos "unlisted" (that is people can only find the YouTube URL with a direct link) but still embed. I don't have direct experience with this though.
Ultimately, to rank a video on your site with rich snippets etc you may want to self host with a platform like Wistia.
Also, whichever platform you use, don't forget to create a video sitemap. This is a great resource on Distilled about video sitemaps: https://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Autoplay video effect SEO?
I'm trying to find out if autoplay videos (muted) on the homepage effect seo in anyway? Currently our site ranks around position four on the first page, but we have noticed one competitor we monitor have long auto playing videos on their sites and were wondering if they are a good or bad factor? Any info you would like to share would be great. Thanks
Image & Video Optimization | | 5TW0 -
Is getting views to an infographic through Imgur beneficial to SEO?
I'm considering posting infographics to Imgur in addition to hosting them on my site in an effort to leverage Reddit a bit more this year. My concern is that, if all goes well, we'll get a ton of views through Reddit to Imgur, maybe a couple clickthroughs to the site, and links to (probably) the Imgur page. I don't see that Imgur gives your profile a followed link, so how would any of this help SEO. I assume it would, because respected guys like John Dougherty espouse the benefits of Reddit, but I can't see how and I need to justify the effort to my department head.
Image & Video Optimization | | MattHolden1 -
Video Editing tools
Can anyone list me the best video editing tools. I am currently using camtasia studio but the quality is poor. Any tutorials and list of equipments to create a good quality video,Any help is appreciated.
Image & Video Optimization | | sobanadevi2 -
YouTube Video Transcript misinterpreting audio as a swear word and putting in transcript
Hi I've just noticed a video uploaded to a clients youtube channel is misinterpreting a spoken word as a swear word, the F word :), will this have negative connotations ? could it result in video being considered 'adult content' ?? Any idea how to get this changed, should i report/flag it or will that likely make matters worse ? Or YT tech support email (chance would be a fine thing) ? Also how do you set a video as the channel trailer ? (i cant find any option to do this) Cheers Dan
Image & Video Optimization | | Dan-Lawrence0 -
Do I need to use a CNAME for wistia video hosting?
I'm using Wisita for video hosting. My strategy is to allow other sites to embed videos to get links - I want the video linking back to my site not wistia or the embeding site. Do I need to use the Wistia CNAME or is a wistia subdomain acceptable?
Image & Video Optimization | | BruceMcG0 -
URL redirect to a YouTube Channel?
Hey all, We recently ran a video content contest on a micro site and we generated some links for the URL. In December we are planning on doing a redirect of the domain to our YouTube channel where all of the videos hosted. My question is how much SEO benefit will there be by redirecting to our YouTube channel vs redirecting to a single video from the contest. Does the strength of the channel as whole affect the videos in that channels ability to rank on YouTube and in SERPs? The other option is to just redirect the URL to our product page on our main website, but to me that doesn't seem like it would provide the best user experience 🙂 If anyone has experience with this kind of an issue I'd appreciate your feedback. Thanks!
Image & Video Optimization | | Tektronix0 -
Getting reviews to stick on Yelp & Google
Do you have any tricks to getting reviews to stick on yelp? Whenever we ask out customers to review us on there their reviews end up getting "detected" as fakes. I have tried it out myself, and the only way i've gotten them to stick is making several reviews of various different local businesses with average ratings and then dropping one in for the client with a better rating. Perhaps this is a little on the blackhat/greyhat side of things. But if our customers are legitimatly trying to review us and it doesn't stick, i don't feel all that bad taking this route, the only real problem is time consumed. What about google? has anyone had any luck gaining more reviews for their client on google?
Image & Video Optimization | | A Former User0
