How do Domain Authority and the Price of a Paid Listing Relate?
-
I'm just starting to do some in-house link building for the first time.
Having looked at some of our competitors it seems that they have paid for links on some B2B sites and I was wondering how the Domain authority and the price charged were related. The follow up question is then how do you estimate the ROI of a link?
So for example looking at a site with a DA of 30 and a page authority of 17 how much should one pay for the link?
How do you decide how much you should pay for a link - and whether it is value for money?
btw I'm not interested in buying links I'm curious
Thanks for any thoughts
-
Hi Denis,
The thing is: if a website offers inbound links that pass PageRank then by definition they do not comply with the Google guidelines. Google is quick to call all things not compliant spam and sometimes makes arbitrary choices as to what are considered bought links.
During a conference I once asked an ex Googler who was a webspam specialist that I thought that an advertorial on big websites are de facto paid links if they pass PageRank? I never got a real answer but I guess it all depends on the standing a website has with Google. If a small blog asks a fee for an advertisement with an followed link then it's a slippery slope, large news sites are not a problem.
All being true the link they offer is not an advertorial and is an paid link in a link directory and in the end has a high risk of being classified as such. But if you would need to put a price on it: the DA in combination with the anchor text of the link makes it more or less valuable. A DA of 30 is significantly more then 20 and will pass significantly more PageRank so us more valuable. How much more is up to the person who is in the market for buying I guess.
Hope this helps.
Gr Daniel
-
Hi Daniel,
I probably used the wrong terminology. I'm not thinking of link farms. Rather if I pay for a listing on a B2B site and that comes as a link I consider that as a paid link. Equally so if I put an advert on a site = paid link.
For example http://www.pecm.co.uk/directory/ charges $200+ for a 12 month listing. If I don't care about page views how much will the DA of 30 help?
or does this come under the general category of link buying as you described?
Cheers
Denis
-
Hi Denis,
The value of all paid links is a negative one as they are forbidden by Google as they violate their user policies or quality guidelines. If you have competitors that buy links that pass PageRank and you feel that this leads to unfair competition you can report the link selling site. The will be corrected if they make it their business ot sell those kind of backlinks.
Info: http://googlewebmastercentral.blogspot.nl/2013/02/a-reminder-about-selling-links.html
report link seller: https://www.google.com/webmasters/tools/paidlinks?pli=1So do not buy your links. Earn them! Social media and being helpful to others is a good place to start I like to think.
Gr Daniel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from a secondary domain
Hi i finally figured out why my link profile is out of wack. Apparently we had a second domain registered that for some reason was active and linking to us - somewhat duplicated site. no idea when or how that happened. I wasnt with the company then. anyhow Ive now pointed the domain to a blank folder since I dont know how to disable it in 1&1 Hosting (if anyone knows please let me know!). Im wondering if this is enough? will the links still be there indexed even though the domain points to a blank folder? also how can I get google to profile my backlinks again? so I can see if it worked. Currently waiting for a new Moz crawl so Ill see if at least there my profile is looking healthier. thanks in advance!
Link Building | | ACEmina0 -
Bad Links to New Domain - Do I Disavow?
About 2 months ago a new client of mine bought a domain and we built him a nice new site; however, it appears the previous owner of the domain used some spammy SEO tactics. I've had to redirect about 30 pages and now I've found some spammy links. I've only discovered a few of them, but he doesn't have that many links yet so I'm wondering what kind of impact this will have. Is it worth disavowing a half dozen links? The sites are in Chinese and appear to be unmanaged link farms so getting the webmaster to remove them is unlikely. Also wondering what else is lurking out there that I haven't discovered yet... I suggested to the client we consider a different domain since the site is new, but he's become pretty attached to it. Any ideas?
Link Building | | Dino640 -
Website title has domain name in SERPS but not in the website.
We are using the latest version of Wordpress for one of our website. Now every page in SERPS is like this: SEO Services, Link Building and Social Media - Oursite.com But when we look at our website's title tag its like this: <title>SEO Services, Link Building and Social Media</title> It's very strange, why the website's domain name is appended to the title in SERPS?? Any ideas? Thanks!
Link Building | | TheSEOGuy10 -
Use 301'd Domain for a new campaign
Hello everybody, My company is getting ready to start a new mediacampaign on a very specific subject. The mediacampaign is not directly targeted at our core business, the goal is more to inform our customers about a subject and do a little branding for our company. A nice (and expensive) infographic was built that is going to be the core content of the campaign. We want the infographic to get shared a lot and therefore some of my colleagues want the url to be as short as possible. The idea is to host the infographic on a url on our companysite, but use a 301'd, shorter domainname in our communications. We are going to be getting a lot of links to this empty 301'd domain which does nothing else then 301 to our companysite. I know that linkbuilding to a 301'd domain is an old blackhat tactic, that's the main reason I don't feel good about this. But i can't really find any info on this subject.
Link Building | | Laurensvda0 -
Still worth it to get listed on "resources" pages
Hello,
Link Building | | imcolej
I'm a new moz user who handles the online marketing for www.griefrecoverymethod.com. We provide grief support groups and 1-1 work as well as professional training for caregivers. We are on some websites as a grief resource, but not as many as I think we can be on. We have never attempted to reach out on a large scale to get added to sites. Is this type of link building worth a large campaign for us? Or has the ship sailed on link building with resource pages. I'm fairly new to all of this so any guidance at all would be appreciated. Thanks!0 -
Info on paid links and damage they can do?
I'm kind of new to SEO and have the following question. If you're say a wedding supplier and are looking to get listed on some of the many online weddings directories out there, for example: http://www.thebridalfile.co.uk Most of these sites charge for an ad with a link, would this come under the banner of paid links and therefore be damaging form an SEO point of view? Nearly all wedding directories generate a substantial part of their revenue from these types of ads. Obviously the ad itself will generate traffic but I'm wondering whether the search engines will see these as paid links which will be penalised? or is this different to simply paying someone to get your links on their network of sites which, as I understand it, is the issue that google have with paid links? Any help would be greatly appreciated!!
Link Building | | EdoubleD0 -
Is guest posting going the way of paid blog links?
As the Penguin update continues to change the way sites do SEO, many have moved towards guest posting as a "white hat" means of getting links from legitimate related sites. Now, admittedly, the content that is being posted via guest blogging seems to be much higher than the crap that was being posted on article directories and such. You also don't get the duplicate content like you did with the spun articles and mass submissions. But, guest blogging is becoming as ubiquitous as the paid blog links (i.e payperpost, etc.). I for one, have used guest posting, although I am not 100% sold on the results. It seems that with the increase of guest blog networks, these links are becoming as easy to get as the article directory links. Doesn't that lessen the SEO value of the links? And here the question that is always pestering: If you have quality content, why would you ever place it on someone else's site? This is the meat of the discussion: Shouldn't guest blogging be limited to unique opportunities (i.e a VERY established guest blogger in your niche)? Or is it okay to post content on as many related legitimate blogs as you can? Thoughts...ideas....
Link Building | | inhouseseo0 -
Whats the value difference in related and non related link?
Whats the value difference in related and non related link? In % We always hear that links has to be related to the topic of the website, but whats the difference it makes? I wish to hear some responses from SEOMOZ staff
Link Building | | DiamondJewelryEmpire0