When to break a universal 301

[gavinr]

Hi all

IN Jan of this year our company re-branded and in doing so we changed the domain of our website. So as to transfer the domain authority from the old site to the new we implemented a global 301 from the old domain. So far our old domain still ranks as 41 but new domain as 38.

Unfortunately due to old SEO agencies black hat activities we received a Google penalty on the old domain. We managed to remove the penalty after removing as many spammy links as possible and we also submitted a disvow notice for links we couldn't remove.

My question is, is the new domain being harmed by the global 301 from the old domain? And if I remove the 301 from the old domain and let the new site stand on its own could i be faced with rankings disaster?

All thoughts welcome!

Thanks
Gavin

[TommyTan]

Hi,Gavin,

Why you're still using 301 redirect to redirect the authority from the old domain to the new domain, you should start building links for the new domain and possibility reach out to those people that linked to the old domain to link to your new domain so that your new site can stand on its own.  If you're only relying on the authority from the old domain and not build any new back links, I'm not sure if it can ever stand on it's own.

Keep working hard on building links

my 2 cents.

Thank you!

[alrockn]

The 301 from the old domain is going to carry good and bad juice over to your new URL, consequently I think your doing the logical thing by trying to eliminate as many of the bad links as possible.  If you remove, the 301's, you'd be starting from scratch.  Since you've initiated 301's I'd hold your course, and start building new links to the current url.