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OSE results vs. Google

Link Explorer

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ExploreConsulting last edited by

Is OSE still a worthy analyzer of the factors breaking down Google rank of a page or website?

More so over the past six months, I've seems to noticed how the page comparison in OSE seems to have less and less correspondence to Google rank. For instance, I'm analyzing sites where the top result has a Page Authority rank of 11, Subdomain MozRank of 3.53, outranking a page coming in in spot #14 with Page Authority of 36, Subdomain MozRank of 3.94. I see this frequently, that by the factors measured in OSE, a certain page with favorable scores is being outranked by a page with poor OSE scores.

Of course, I realize how sophisticated Google's algorithm is and the OSE can't reverse engineer the whole thing. Also, there are lots of other factors, such as personalized search results, banklink velocity, and who's in my G+ circles, that isn't taken into account in OSE. Yet, I see this more-and-more, where websites kicking ass in OSE measurements rank poor, and poor websites ranked in OSE come out near the top in Google.

So, given this, where OSE is apparently a less effective tool to help analyze the factors building Google rank as Google evolves and values brand, what should a chap do? I already know the predictable answers of do RCS, build your community, and so on. But, I want to know what's driving the juice behind these top ranking websites, and OSE doesn't seem to be cutting it anymore...

Your thoughts?
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