Google displaying a content box above the listing link for top ranking listing in SERPs
-
Hi,
In the attached Google SERP example the first listing below the paid search ads has a large box with a snippet of content from the relevant page then followed by the standard link.
Does anyone know how you get Google to display a box like this in their SERPs? I checked the code on the page and there doesn't appear to be anything special about it such as any schema markup. It uses standard
-
list code.
Does this only appear for particular types of content or sites, such as medical content in this case? Is the content more likely to appear for lists? Does it only appear for high authority sites that Google has selected?
We have a similar medical information based site and it would be great to try to get Google to display a similar box of content for some of our pages.
Thanks.
Damien
-
-
Thanks. I was afraid that was the case!
-
Google picks this particular feature out based on what they view as the most relevant resource for that particular content or question asked in the search bar.
There is not a way to make this display or force them to display yours as the resource. Become the authoritative source of information and reliable source for a particular topic, and you may get displayed in this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Could another site copying my content hurt my ranking?
Earlier this week I asked why a page of mine might not be ranking locally. (https://moz.com/community/q/what-could-be-stopping-us-from-ranking-locally). Maybe this might be part of the answer – another firm has copied huge chunks of my website copy: **My company: **https://idearocketanimation.com/video-production-company/ The other company: http://studio3dm.com/studio3dm-com/video/ Could this be causing my page to not rank? And is there anything I can do about it, other than huff and puff to the other firm? (Which I am already doing.)
Intermediate & Advanced SEO | | Wagster0 -
Brand name not ranking in Google
Hi Moz'ers, Could you help me with something I cannot seem to figure out by myself. In June 2017 my company started a rebranding campaign. We've changed our brand name and launched a new website: https://spotler.com. Everything is going fine, but if you Google our brand name "Spotler" our website doesn't show up. How can it be? Our domain authority is 38. It would be wonderful if you could help me. Let me know if you need more information. Best, Simone
Intermediate & Advanced SEO | | Spotler0 -
Our web site lost ranking on google a couple of years ago. We have done lots of work on it but still can not improve our search ranking. Can anyone give us some advise
A couple of years ago the ranking on our site dropped over night. I believe someone working here at the time purchased links about that time. We have been doing lots of work on the site since then to improve it. We can not get our rankings back up on google searches. Can anyone give us some advise about what to do or where to go for some help that we can trust.
Intermediate & Advanced SEO | | CostumeD0 -
Help! The website ranks fine but one of my web pages simply won't rank on Google!!!
One of our web pages will not rank on Google. The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem. There are no spurious redirects in place. The content is fine. There is no duplicate page content issue. The page has a dozen product images (photos) but the load time of the page is absolutely fine. We have the submitted the page via webmaster and its fine. It gets listed but then a few hours later disappears!!! The site has not been penalised as we get good rankings with other pages. Can anyone help? Know about this problem?
Intermediate & Advanced SEO | | CayenneRed890 -
Large Number of Links appearing in Google Webmaster Tools
Hello, In the last week we have noticed an extremely large number of backlink links appearing in Google Webmaster Tools. One of the sites which links to us now have over 101,000 backlinks pointing to us, when in reality it should only have 300-600. We have check the websites have not been hacked, with hidden links etc, but we can not find any. Has anyone else experienced problems with Google webmaster tools lately, displaying way too many links? Or could this be a negative SEO attack, which is yet to emerge. Thanks Rob
Intermediate & Advanced SEO | | tomfifteen0 -
Canonicals: use when page has same listings, but displayed very differently?
Say you have a listing of movies. In that listing, there are 5 different view types. One has the scenes broken out. Another has only the box covers. Two of the views have movie descriptions, but others don't. Still, the listings themselves are the same, and you only want the default view to be indexed. Is it appropriate to use canonicals in this case? The alternative is to noindex the other views, but the site already has rankings and deep links. If Google does see the pages as unique and we apply a canonical, could we be penalized or would they merely ignore it?
Intermediate & Advanced SEO | | LahomaManagement0 -
Google+ Personal Page pass link juice?
I noticed recently that a clients google plus business page (Set up as a personal page) has a followed link pointing to their site. They have many links on the web pointing to the google+ page, however that page is an https page. So the question is, would a google+ page that is https still pass authority and link juice to the site linked in the about us tab?
Intermediate & Advanced SEO | | iAnalyst.com0 -
My site dropped in serp and backlinks ranked higher than it.
appliance-repair-ny.com I recently got some new good page rank backlinks (4-5) to my site. After a nice increase in rankings i left it for a couple of day (holiday) when i came back i found out that my rankings dropped dramatically for many different keywords when in some cases the backlinks are listed higher than me for the keyword. Any suggestions? should i keep on building links in the same paste, or slow down a little? UPDATE: I now noticed that the seomoz app has a warning that my homepage is missing title tag and meta tag. I'm using wordpress and headspace plugin. I recently updated wordpress.
Intermediate & Advanced SEO | | atohad0