Google Publisher status
-
Hi all, I just wondered what the general opinion was with regard getting Google publisher status for medium to large organisations. Lots of our clients write a lot of articles & publications and it would be interesting to get some thoughts on how others view Authorship & in particular Publisher credentials.
Thanks!
-
Many thanks for your reply and suggestions, you have certainly shed some light on the situation and the article mentioned was excellent, a great resource. Thanks again!
-
First, I'd look at this great essay by Mark Trapenhagen (a speaker at this year's MozCon and renowned expert on Google+, by the way) to get some background on authorship following Google's removal of author photos. Here's a summary of his final points:
1. Authors still matter
2. Bylines are not invisible
3. Author and publisher images still appear in personalized search
4. Authorship builds your "author" data in Google
5. Google remains committed to author authority in search
This final point, I think, is most important. When I was at SMX West, a Google executive hinted that Google is looking into some type of "Author Rank" in the future. Mark has more thoughts here.
Building the Google+ profiles of both organizations and individuals is very important for the future. While there are a lot of problems with any "Author Rank" -- people trying to misapply it, assign it to inappropriate pages, and incorrectly implement it -- but once Google can figure that out, I would bet that they will use it.
So, starting yesterday, I would use publisher markup for the organization's brands and authorship markup for the individuals who write for those organizations. It's that that difficult to setup, and I would bet that the returns will be great -- as long as you keep producing quality content and building the organizational and individual brands!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexing Pages with Made Up URL
Hi all, Google is indexing a URL on my site that doesn't exist, and never existed in the past. The URL is completely made up. Anyone know why this is happening and more importantly how to get rid of it. Thanks 🙂
Technical SEO | | brian-madden0 -
Fake Links indexing in google
Hello everyone, I have an interesting situation occurring here, and hoping maybe someone here has seen something of this nature or be able to offer some sort of advice. So, we recently installed a wordpress to a subdomain for our business and have been blogging through it. We added the google webmaster tools meta tag and I've noticed an increase in 404 links. I brought this up to or server admin, and he verified that there were a lot of ip's pinging our server looking for these links that don't exist. We've combed through our server files and nothing seems to be compromised. Today, we noticed that when you do site:ourdomain.com into google the subdomain with wordpress shows hundreds of these fake links, that when you visit them, return a 404 page. Just curious if anyone has seen anything like this, what it may be, how we can stop it, could it negatively impact us in anyway? Should we even worry about it? Here's the link to the google results. https://www.google.com/search?q=site%3Amshowells.com&oq=site%3A&aqs=chrome.0.69i59j69i57j69i58.1905j0j1&sourceid=chrome&es_sm=91&ie=UTF-8 (odd links show up on pages 2-3+)
Technical SEO | | mshowells0 -
Google no longer is promoting my website!
My traffic just fell off the cliff and I can not figure out what has happened! Help!
Technical SEO | | PatriciaBeth0 -
HTTP status code 302
When running Seomoz crawl report, I saw a link site https://www.vietnamvisacorp.com/?req=apply-visa with status code 302 and empty title tag Is this an error? and what should I do to fix this problem? Thank you,
Technical SEO | | JohnHuynh0 -
Google bot notification
Hi there! I've just made some changes in my website in order to optimize it but I don't know if there's a way to notify the googlebot that some aspects of the configuration (metas) have changed and must be "taken into account". The spider visited my site two days ago and obviously processed the sitemap file. I've heard that it's possible to do a ping to certain websites. Is this the way to proceed? I must say that there're not many updates in the site (just one way information) as the social media activity is still low. Thanks in advanced.
Technical SEO | | juanmiguelcr0 -
Google seems to be penalizing my site for some reason
I recently took control of a website which did have some pretty big SEO problems, duplicate content being one of the main ones!! Looking back at ranking data the website ranked very well for it's main keyword, #5 for Google, Yahoo and Bing. The ranking then dropped in February 2012 for Google to #64 but stayed the same for Yahoo and Bing. I scrapped the dodgy content and completely rewrote it using a Wordpress framework about 6 weeks ago, still targeting the same keywords and 301 redirecting the old pages to the new pages where applicable. My rankings for Yahoo and Bing are still maintaining their page 1 rankings but Google is still ranking the website on page 5/6. My question is. Is the website getting punished for something that was part of the old website? If so how can I find out what it is and fix it? This website ranked on page 1 for Google for most of it's popular keywords but now it doesn't. I appreciate any feedback Many Thanks : )
Technical SEO | | alexhowe0 -
301 mistake in Google Webmaster Tools?
Google webmaster tools has a warning for our site map saying that this url (and a couple of others) have a 301 redirect in them. http://www.aquinasandmore.com/catholic-gifts/Immaculate-Heart-of-Mary-Bookmark/sku/59682 I've checked the link and don't see that it actually is redirecting. Any thoughts on why this is popping up?
Technical SEO | | IanTheScot0 -
Does Google care how you write internal links?
I am changing ecommerce platforms. For my internal linking on the old site there was a lot of old links written like this: http://www.domain.com/page-name But now i am writing links mostly like this: /page-name Will that make a difference to search engines? Is one easier than the other for them to interpret?
Technical SEO | | Hyrule0