Site Speed, is it worth it from a SEO point?
-
Hi,
I understand a site which loads quickly is greater for the user but how does site speed affect rankings?
I mean does Google log the speed pages load, the faster it loads the better the signal? So say I have a page which loads in 1.5sec would Google 'Rate' the site better if it loaded in say 0.8sec?
Thanks.
-
One easy way that I've found to help with pagespeed is with cloudflare's free subscription. It does a lot to speed up your site, such as auto minifying, css, html and javascript. It also caches your pages and greatly reduces server response times. It also does some other stuff and offers security features which is another benefit.
-
One more here and just because I wanted to clarify this further on what Benjamin mentioned. Yes, site speed is important for SEO and we can go through all the reasons. The real reason you want good site speed is that you make more money as your users are happier. People who come to your site are more likely to convert the faster your site is, regardless of if they came from Google, Bing, Organic, Paid, direct, etc etc.
Amazon has actually calculated this. They estimate that a page load slowdown of 1 seconds would cost Amazon 1.6 billion in sales each year.
http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales
This type of research has been done at many other companies, including Google. If you are trying to measure the impact of site speed, don't look just at ranking, look at conversion. There is where the real money is.
-
Not only is is worth it from a search engine point of view but also for your visitors, they want the site to load fast or else they might leave. Check out google speed test https://developers.google.com/speed/pagespeed/insights/ to see what you can do to make your website faster.
-
Yes, Google has been fairly overt when it comes to application performance. Just to give you a little insight into how important Google thinks speed is, they cut any internal application if it's even slightly sluggish. And further, wouldn't you think it's significant when they display that they've delivered nine billion results in .0000023454355 seconds?
There are a lot of easy, quick, wins you can have in under five minutes. Here's a couple to start you off.
GZip Compression:
Odds are you're using one of these server flavors. This is a very quick way to increase speed. Just be very careful when editing/updating .htaccess. The slightest bit of white space or a syntax error will take the site down. Your host may even be able to do this for you in some fashion, but a lot of them shy away from even supporting .htaccess. So once you start down that road, it's lonely a one - save for some forums.
Reduce Image File Size:
There are tons of ways to reduce image file size without a lot of hassle. Some will losslessly compress (no reduction in image quality) other forms are 'lossy'.
Google Page Speed Tool (Lossless - In Chrome Dev Console ctrl+shift+j, yo)
There are a ton of other ways, but these are some easy ways to get a faster page.
-
Hi,
I have had great results from speeding up pages of my site and I also spending quite a lot of time, money and effort keeping my pages as fast as possible. If you use tools like GTmetrix and google provides tools in GWMT you will see not only a decrease in pageload time but a boost in organic rankings and an overall better user experience. I agree with Prestashop 100%.
-
In short, yes. I cannot remember which article or which video I saw it in, but one of the guys from google was interviewed and someone said the term "search engine" to him. He replied that Google likes to think of themselves as an "experience engine". That being said, they strive to provide the sites that promote the best user experience. A slow site does not provide that. I would be willing to bet, 10 times out of 10, two sites that were equal in every other aspect, the faster one would rank higher.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexing our site
We have 700 city pages on our site. We submitted to google via a https://www.samhillbands.com/sitemaps/locations.xml but they only indexed 15 so far. Yes the content is similar on all of the pages...thought on getting them to index the remaining pages?
Intermediate & Advanced SEO | | brianvest0 -
Creating a site search engine while keeping SEO factors in mind
I run and own my own travel photography business. (www.mickeyshannon.com) I've been looking into building a search archive of photos that don't necessarily need to be in the main galleries, as a lot of older photos are starting to really clutter up and take away the emphasis from the better work. However, I still want to keep these older photos around. My plan is to simplify my galleries, and pull out 50-75% of the lesser/older photos. All of these photos will still be reachable by a custom-build simple search engine that I'm building to house all these older photos. The photos will be searchable based on keywords that I attach to each photo as I add them to my website. The question I have is whether this will harm me for having duplicate content? Some of the keywords that would be used in the search archive would be similar or the same to the main gallery names. However, I'm also really trying to push my newer and better images out there to the front. I've read some articles that talk about noindexing search keyword results, but that would make it really difficult for search engines to even find the older photos, as searching for their keywords would be the only way to find them. Any thoughts on a way to work this out that benefits, or at least doesn't hurt me, SEO-wise?
Intermediate & Advanced SEO | | msphotography0 -
SEO issues with removing a forum from a site
I'm thinking of adding a Discourse discussion forum to one of my websites. I'm not sure if it's going to be something that works well or not for the site. So I'm thinking ahead and wondering what Google issues I could have if after a few months of having the forum, I decide to remove it. What would Google think about all the then non-existent pages it might have indexed? Would there be a simple wildcard redirect I could do in htaccess that would satisfy that? Or some other thing I should do?
Intermediate & Advanced SEO | | bizzer0 -
Seo site architecture - how deep?
Hello Moz community! We are building out a site for a web hosting/web design company. I am wondering if we should just have home/categories/pages or if we should have home/categories/sub-categories/pages. I am am not sure if by adding the additional level we can create a bunch of mini-hubs within the categories. For example: Home/Web hosting/Business Web Hosting/Small Business Web Hosting I don't know if these mini-hubs within the category are a good idea or if I should keep it as flat as possible? Any thoughts on this?
Intermediate & Advanced SEO | | YouAndWhatArmy0 -
3 Wordpress sites 1 Tumblr site coming under 1domain(4subdomains) WPMU: Proper Redirect?
Hey Guys, witnessSF.org (WP), witnessLA.org(Tumblr), witnessTO.com(WP), witnessHK.com(WP), and witnessSEOUL.com(new site no redirects needed) are being moved over to sf.ourwitness.com, la.ourwitness.com and so forth. All under on large Wordpress MU instance. Some have hundreds of articles/links others a bit less. What is the best method to take, I understand there are easy redirects, and the complete fully manual one link at a time approach. Even the WP to WP the permalinks are changing from domain.com/date/post-name to domain.com/post-name? Here are some options: Just redirect all previous witinessla.org/* to la.ourwitness.org/ (automatic direct all pages to home page deal) (easiest not the best)2) Download Google Analytics top redirected domains about 50 urls have significant ranking and traffic (in LA's sample) and just redirect those to custom links. (most bang for the buck for the articles that rank manually set up to the correct place) 3) Best of the both worlds may be possible? Automated perhaps?I prefer working with .htaccess vs a redirect plugin for speed issues. Please advise. Thanks guys!
Intermediate & Advanced SEO | | vmialik0 -
My site links have gone from a mega site links to several small links under my SERP results in Google. Any ideas why?
A site I have currently had the mega site links on the SERP results. Recently they have updated the mega links to the smaller 4 inline links under my SERP result. Any idea what happened or how do I correct this?
Intermediate & Advanced SEO | | POSSIBLE0 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com)
Intermediate & Advanced SEO | | Melia0 -
SEO for Global Navigations
I did my first SEO audit from the book SEO Secrets by Danny Dover on my new website at http://melo4.melotec.com:4010/ In the book he says to disable Javascript and see if the global navigation still works. So when I did that the dropdown menus in my navigation don't show. I'm assuming this is a problem but when I check the cache text only version of the site, the dropdowns are in the text only version. Are their any experienced SEO's out their who can weigh in on this issue? Should I have my developer redo the navigation without any javascript? Thanks, Shawn
Intermediate & Advanced SEO | | Romancing0