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    4. URL parameters affecting link juice

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    URL parameters affecting link juice

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    • sparrowdog
      sparrowdog last edited by

      I have a couple of quirks in my online shop that I'm ironing out. One of them is adding some URL parameters to product links.ie: website.com/product.html?&cat=0&featured=Y

      If someone links to this URL, will I get the link juice as if it was website.com/product.html ?

      I have URL parameters in Webmaster Tools and robots.txt set up to ignore them so they're not in the Google index, but I have found a few websites that have linked to us using these longer URL's and I'm wondering whether to write to them and ask them if they mind changing them or not.

      1 Reply Last reply Reply Quote 0
      • LesleyPaone
        LesleyPaone @sparrowdog last edited by

        In that case, use a canonical url and you should be fine. Have the canonical point to the page with no query string on it. You had me worried, I thought you might have a platform that needed the parameters to show products, then you mentioned you took them out in GWT. I have seen clients do that on the platforms that need the query strings and de-index all of their product pages.

        1 Reply Last reply Reply Quote 1
        • sparrowdog
          sparrowdog last edited by

          I have an SEO pack installed on my shop that produces the ....product.html portion of the URL.

          However, a layout feature on the site calls on javascript and adds some 'junk' on to the end of it. I am going to have the coding on the page removed, but I now have people linking to ....product.html?&cat=0&featured=Y instead of .....product.html

          Likewise, I am about to set up an affiliate program and while I will be directing my affiliates to nofollow the links, I want to also set up an affiliate account for 'in-house' use and use them in blog posts to see whether my blog posts are converting in to sales. These URL's will also have a parameter at the end of them ie: ......product.html?partnerid=1234 (for example)

          Will I get the internal keyword link juice from the URL's with the partner ID on the end?

          LesleyPaone 1 Reply Last reply Reply Quote 0
          • LesleyPaone
            LesleyPaone last edited by

            Can you be more clear, with all of the different ecommerce systems, most of them do the urls different. Are you saying that your ecommerce platform produces urls like site.com/product.html and that will take you to a product page? Or does the platform need the url parameters to figure out which product to display?

            1 Reply Last reply Reply Quote 0
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