excellent advice guys.  most appreciated!

I'm dipping my toes into infographic design.

On of my desired outcomes is to gain links by having other sites embed my graphic.

I'm considering using Tableau's interactive data visualization software to do so; thus creating a widget, embedding it on my blog, and including the embed code for others to post.

Is it possible to include a juice passing link in such an infographic?  I know its possible to include links inside the tableau graphic but not sure if they have straight SEO value.

If these links are not juice passing would it be better to go with a simple image link that passes value?

Now its all starting to come together.  I love involving the community in the decision.  Will do!

Definitely more clear for the noob!  Thanks for the reply.  Most helpful!

It occured to me as I've been thinking about this that the longer URL correlates negatively with every single keyword you target, while the exact match gives you a benefit only to the exact match keyword.

So with minneapolis massage I'd get great benefit for the keyword "minneapolis massage".   But for every other keyword, the infinity of long-tails, I'm at a disadvantage for:

Minneapolis Fitness

St. Paul Fitness

Twin Cities fitness

in-home personal trainer in south minneapolis

etc. etc.

These long tails have got to out-traffic the simple "minneapolis massage" in the long term.  So now I'm thinking we need something short and branded.   "Minneapolis Massage" is still a possibility but it is a bit long to type and rather boring.

I'm afraid I'm getting a little lost.  I'm still new to all this.

As far as I can tell the correlations are in conflict.  +0.22 exact match.  Domain name length -0.07.  So it seems to me that the data says go for exact match even though it makes it long.

I'm going to guess at what a "breakout" term is.  They must mean keywords like Minneapolis Fitness,  Minneapolis Massage,  etc.

I'm also going to guess that "single word head terms" mean fitness, massage, and Minneapolis.  If so then it is true that we aren't interested in trying to compete for those.

The scope of the project is very small.  Basically a personal trainer and a massage therapist who want to bring in a few extra clients.  The site would be very small scale as well, basically a platform for them to interact with their client base, and bring in a new client or two from time to time.

I'm hoping that the level of traffic for "minneapolis massage" and "minneapolis fitness" or "minneapolis personal trainer" would bring enough traffic to accomplish the goal of bringing in 2 or 3 new regular clients per year for each of the professionals.

If this is a poor assumption someone please let me know so I can adjust our expectations.

yep, 3 n's is a mistake.  So you think the exactmatch.com is overkill for these keywords?  Might be better to go with something shorter and more branded?

I noticed one of the negatively correlated ranking factors was length of URL.  I'm building a page from scratch, we are trying to rank for 'Minneapolis Fitness' and 'Minneapolis Massage'.

Is www.minnnepolismassageandfitness.com  just ridiculously long?  Or does the exact match outweigh the penalty for URL length?

I noticed one of the negatively correlated ranking factors was length of URL.  I'm building a page from scratch, we are trying to rank for 'Minneapolis Fitness' and 'Minneapolis Massage'.

Is www.minnnepolismassageandfitness.com  just ridiculously long?  Or does the exact match outweigh the penalty for URL length?

I'm dipping my toes into infographic design.

On of my desired outcomes is to gain links by having other sites embed my graphic.

I'm considering using Tableau's interactive data visualization software to do so; thus creating a widget, embedding it on my blog, and including the embed code for others to post.

Is it possible to include a juice passing link in such an infographic?  I know its possible to include links inside the tableau graphic but not sure if they have straight SEO value.

If these links are not juice passing would it be better to go with a simple image link that passes value?