Google Remarketing Conversions - Possible Issue

[dsinger]

Hi All,

When it comes to Google Adwords, when considering conversions, Google assigns each conversion back to the click that originally drove that visitor on the day they clicked.  so, even if someone converts today, Google would show that conversion as occurring two weeks ago when the visitor originally clicked on a paid search ad and came to my site.  fine...whatever.

My question now is if we use a remarketing campaign through the Display Network, and someone converts, will that conversion be shown under their new visit or back on their original click where they did not originally convert, causing them to be included in our remarketing audience?

Cant seem to find a straight answer anywhere and hoping someone out there has some guidance.

[dsinger]

exactly what I was after.  thank you so much!

[john4math]

Adwords will attribute the conversion to the last click, provided it happened within the last 30 days.

Some examples may help clarify this:

• If someone 2 weeks ago clicked an ad, and later clicks a remarketing banner and converts, the remarketing campaign will get the credit for it, and the search campaign will not see a conversion.
• If someone clicked an ad 6 weeks ago, and comes back directly to your site and converts, no Adwords campaign would get a conversion.
• If someone clicks an ad, and then viewed a remarketing banner, and remembered to go back and buy from your site without clicking the ad, then the original ad would get credit for the conversion, and the remarketing campaign would not show a view-through conversion, since the conversion is being attributed to another campaign on your site.
• If someone visited your site organically, and then viewed a remarketing banner, and remembered to go back and buy from your site without clicking the ad, you'll see a view-through conversion for the remarketing campaign.
• If someone clicks an ad 6 weeks ago, and then sees a remarketing banner, and remembered to go back and buy from your site without clicking the ad, then you'd see a view-through conversion for the remarketing campaign (since it's outside of the 30 day conversion window).

You can see the different conversion paths within Google Analytics.  My favorite report is the Conversions > Multi-Channel Funnels > Top Conversions Paths report.  I usually view it with a primary dimension of Source/Medium Path, and add a secondary dimension of Campaign Path (make sure at the top Path Length is set to "All", and you have the appropriate types of conversions selected).  This will show the conversion paths for all of your conversions.

Hope this helps!