Is there Schema Markup for "brand name"?
-
Hi Mozzers,
I've been trying desperately for months to get my domain to rank #1 for its brand name in Google. This is made hard by the fact that the brand name is also a combination of two keywords, one of them being "Hire".
I've actioned everything I can think of, setting up and maintaining social networks (including g+), adding the site to lots of high quality business directories, internal and external linking. I even asked right here.
The site continuously rises in the ranks until it hits top of page 2 and then starts falling again.
When searching [Brand name] +[Town of HQ] we get the open graph info displayed, and the g+ pin, but still only rank 3rd!
My Question: Is there a schema.org markup for brand names? and would it make any difference adding this? I feel like I'm clutching at straws now...
Oh were in the UK if that helps. I'd also be happy to share the domain via PM if anyone is willing to help!
-
Thanks Lesley, I'm not sure that this is what I was looking for though. It looks more like a way to markup what brand particular products are, rather than an organisational brand?
-
Thanks, I was using this for the address locality, i never realised there was a "name" property under "organisation" duh! Anyway I've added this in...fingers crossed!
-
Yes, there is a schema for brand. It does need to be inside a product though from my understanding. You can find out more information about how to use it here, https://support.google.com/webmasters/answer/146750?hl=en Also note you can nest organizational info into the brand name as well, so not only can you have brand you can information about the brand.
-
Possibly not solely for Brand but there is one for organisation which could be interpretted as brand in some instances. Maybe have a look into utilising it. Organisation Schema
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What exactly "monthly searches" from Google Adwords teach us?
I have noticed that monthly searches of our "brand" in last five years is almost same. But I can see our competitors have increased their brand searched for monthly in last few years. They are gaining popularity slowly where we are not. What are the other things we can learn when users searching for our brand are not increasing? Thanks
Branding | | vtmoz2 -
Branded Search Results
I was searching Walgreen and I noticed a link next to business link in the results. You click on it and it's a breakdown of the business - business bio. How does that appear? Is there something that can be done to have it display? Image attached. 1pPgD
Branding | | Kdruckenbrod0 -
Community Discussion: Do you agree that brand recognition has an empirical impact on organic search rankings?
And could hard metrics — such as search queries, citations, traffic, and click-through rates — influence organic search rankings? Tom Coad “StickyEyes” tackles both these questions in this post for YouMoz. Take a peek at his research, and let us know how it compares to your own findings. If you haven't done any research yourself along these lines, I'd love to hear your answers to these same questions based on your more casual observations and analysis of the brands you monitor in the SERPs.
Branding | | Christy-Correll6 -
Branding-Advantages of New Domain
Our current domain (www.nyc-officespace-leader.com) is spammy, using 2 hyphens and several keywords. So we are planning on migrating to a new domain. Our company is Metro Manhattan Office Space, Inc.. We are Manhattan commercial real estate brokers specializing in office and commercial leasing. For 5 years we have owned an alternative domain but never migrated the site to it. The alternative domain is www.metro-manhattan.com. But I am not sure it is a good choice since it contains one hyphen. Any suggestions for creating a strong URL for rebranding? It appears the really good names are already taken. Thanks, Alan
Branding | | Kingalan10 -
How hard is it for a national brand to win for Superlative qualified non-brand keywords?
Is it worth trying to target non-brand keywords with qualifiers like: best, top, good? Naturally review or comparison sites are built to target these keywords/searches, but can big brands compete in this landscape? Does anyone have any good examples?
Branding | | GSI0 -
Subject: Brand anchor text distribution. Does the HP url classify as brand anchor?
Hi guys, I just wanted to know what your take is on this and whether anyone knows if google has published any info on this. I am wanting to analyse a fairly large backlink profile. The idea is to discover how far it correlates alongside recent SERPS ranking data (based on anchor text distribution) information that has been published across the web. There is so much data to categorise and segment. This is due to overlaps in categorisation, (which is possibly a good thing as it appears more natural) though I often it difficult to decide which goes where. My question today relates to brand anchor text - in determining the % of overall brand distribution for a backlink profile - Which out of the below do you think rings true? 1.) Should I be considering the homepage url anchor text as a branded link anchor? 2.) Should the brand % just be 'pure brand' anchor text? 3.) Should it contain partial brand + KWD data? 4.) Should it comprise of all of the above elements? 5.) Should I divvy up / segment partial brand, pure brand, brand + kwd, citations etc into new sub categories and see how this individual data correlates to current ranking factors in the SERPS? (Not sure if there is any recent published data in this amount of detail) Anyway, I just wondered what you guys thought about this in the eyes of Google., and also to find out how you go about classifying and segmenting backlink profile data. Thanks for now
Branding | | Turkey0 -
I am changing the name of my company and would like to know best practices for SEOmoz
YES you made a good point my main problem is I have been signed up under a different domain name then what my company will have so the domain name will be new I am changing my brand, name, logo, site with SEOmoz been kind enough to have given me credit for the link and other links what's the best way to go about trying to keep some of my previous rank (301?) I would appreciate any and all information. I am I apologize English is not my first language I am sorry about any miscommunication
Branding | | BlueprintMarketing0 -
Should your company's name be in the title tag of your website?
First of all, I would like to provide some background information. Our company is small. We are just now getting into SEO research and have been improving over a couple months of research. We are somewhere in the 500,000's in the world rankings. From what I understand, the title tag provides a great amount of weight to whatever keywords you set up. The words in the title tag are supposed to represent keywords that you want to be high in the search engines for, correct? Well, in our title tag, we have the name of our company. To me, this is a waste of space. No one is going to go to Google and search for our company's name because we are not that widely known. Looking back at our search history for customers, there has not been a single search for the company name. What someone is telling me, is that when we put our link somewhere, having the name of our company in the title tag strengthens the "link juice" we get from those links. Is this correct, or is it worth trashing the company name for another keyword to optimize?
Branding | | FrontlineMobility0