Should i rank for one tail keyword or long tail keywords
-
Hi guys, for example i run a coupon site and would like to rank for the brand keyword ASOS, should i just rank for the long tail keywords for example "ASOS discount code" instead of just "ASOS"?
even the traffic for ASOS itself is MUCH higher than ASOS discount code? And the relevancy of ranking at "ASOS" is fine too because is somehow relevant?
would ranking long tail helps with one tail keyword too? And assuming that i am already on the second page for the keyword "ASOS" and knowing is not hard to be page one. should i just rank the one keyword?
-
hey moosa, how would you know which one to rank for codes there are so many variation from discount codes to promo codes to voucher codes. which one seem to be better?
-
Ok I have worked on a coupon website so I have a clear idea of how to go with keywords and what kind of results you should expect for each keyword.
For the head keyword like ASOS, you might get lot of traffic but not every user will be finding discount codes so you might see a high bounce rate for this keyword. The better idea is to for keyword that does contain words like “discount” or “promo codes” then the conversion rate would be much better.
My advice would be to go for two words keywords and long tail keywords, they might contain a less traffic but the conversion rate would be much more powerful.
Hope this helps!
-
I wouldn't build backlinks to just one set anchor term, this isn't good in modern SEO as it doesn't look natural. That said, yes you should try and focus on the long tail as you will almost certainly rank easier and building back links to your pages will still have a positive effect on ranking for other terms.
Use a range of anchor terms and a mix of follow/nofollow.
As a side note, I'd say you're much more likely to get clicks onto your website for the long tail term too as people will actually be looking for discount codes rather than the ASOS website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Ghost Traffic/Spam Referrals factor into rankings, or do they just affect the CTR and Bounce Rate in Analytics?
So, by now I'm sure everyone that pays attention to their Analytics/GWT's (or Search Console, now) has seen spam referral traffic and ghost traffic showing up (Ilovevitaly.com, simple-share-buttons.com, semalt.com, etc). Here is my question(s)... Does this factor into rankings in anyway? We all know that click through rate and bounce rate (might) send signals to the algorithm and signal a low quality site, which could affect rankings. I guess what I'm asking is are they getting any of that data from Analytics? Since ghost referral traffic never actually visits my site, how could it affect the CTR our Bounce Rate that the algorithm is seeing? I'm hoping that it only affects my Bounce/CTR in Analytics and I can just filter that stuff out with filters in Analytics and it won't ever affect my rankings. But.... since we don't know where exactly the algorithm is pulling data on CTR and bounce rate, I guess I'm just worried that having a large amount of this spam/ghost traffic that I see in analytics could be causing harm to my rankings.... Sorry, long winded way of saying... Should I pay attention to this traffic? Should I care about it? Will it harm my site or my rankings at all? And finally... when is google going to shut these open back doors in Analytics so that Vitaly and his ilk are shut down forever?
White Hat / Black Hat SEO | | seequs2 -
Want to know Best Method to fix keyword cannibalization issue?
I have a website that has been experiencing keyword cannibalization issue since last 2-3 months. We have one main key search term to bring our website TOP ranking, but we have been seeing our website’s 2 different pages ranking strangely sometime for 1st page& sometime for 2nd page that one main key search term. As e.g.:
White Hat / Black Hat SEO | | Aman_123
our main key search term 1st page rank sometime instead 2nd page
our main key search term 2nd page rank sometime instead page I am looking for best solution here to get this fixed..0 -
Will Removing My Keyword from Breadcrumb Title to Simplify UI Hurt Page SEO?
Working on the UI of a new site and I would like to simplify the breadcrumbs so they do not take up as much space. They will still communicate the same message to user. See example below: Before: Home > Widget Dealers > Tennessee > Nashville After: Home > Dealers > Tennessee > Nashville The page title and/or menu item would still be "Widget Dealers". So my question is, if I remove the keyword "Widget" only from the breadcrumb could that hurt me in any way?
White Hat / Black Hat SEO | | the-coopersmith1 -
One page with multiple sections - unique URL for each section
Hi All, This is my first time posting to the Moz community, so forgive me if I make any silly mistakes. A little background: I run a website that for a company that makes custom parts out of specialty materials. One of my strategies is to make high quality content about all areas of these specialty materials to attract potential customers - pretty strait-forward stuff. I have always struggled with how to structure my content; from a usability point of view, I like just having one page for each material, with different subsections covering covering different topical areas. Example: for a special metal material I would have one page with subsections about the mechanical properties, thermal properties, available types, common applications, etc. Basically how Wikipedia organizes its content. I do not have a large amount of content for each section, but as a whole it makes one nice cohesive page for each material. I do use H tags to show the specific sections on the page, but I am wondering if it may be better to have one page dedicated to the specific material properties, one page dedicated to specific applications, and one page dedicated to available types. What are the communities thoughts on this? As a user of the website, I would rather have all of the information on a single, well organized page for each material. But what do SEO best practices have to say about this? My last thought would be to create a hybrid website (I don't know the proper term). Have a look at these examples from Time and Quartz. When you are viewing a article, the URL is unique to that page. However, when you scroll to the bottom of the article, you can keep on scrolling into the next article, with a new unique URL - all without clicking through to another page. I could see this technique being ideal for a good web experience while still allowing me to optimize my content for more specific topics/keywords. If I used this technique with the Canonical tag would I then get the best of both worlds? Let me know your thoughts! Thank you for the help!
White Hat / Black Hat SEO | | jaspercurry0 -
Will implementing 301's on an existing domain impact massively on rankings?
Hi Guys,I have a new SEO client who only has the non-www domain setup for GWT and I am wondering if implementing a 301 for www will have a massive negative impact on rankings. I know a percentage of link juice and PageRank will be affected. So my question is: If I implement the 301 should I brace myself for a fall in rankings. Should I use a 301 instead to maintain link juice and PageRank? Is it good practice to forward to www? Or could I leave the non www in place and have the www redirect to it to maintain the data? Dave
White Hat / Black Hat SEO | | icanseeu0 -
Does the proximity to the center of the city have anything to do with higher rankings in local results ?
Does the proximity to the center of the city have anything to do with higher rankings in local results ?? If yes then how ?
White Hat / Black Hat SEO | | mnkpso0 -
Best way to handle SEO error, linking from one site to another same IP
We committed an SEO sin and created a site with links back to our primary website. Although it does not matter, the site was not created for that purpose, it is actually "directory" with categorized links to thousands of culinary sites, and ours are some of the links. This occurred back in May 2010. Starting April 2011 we started seeing a large drop in page views. It dropped again in October 2011. At this point our traffic is down over 40% Although we don't know for sure if this has anything to do with it, we know it is best to remove the links. The question is, given its a bad practice what is the best fix? Should we redirect the 2nd domain to the main or just take it down? The 2nd domain does not have much page rank and I really don't think many if any back-links to it. Will it hurt us more to lose the 1600 or so back links? I would think keeping the links is a bad idea. Thanks for your advice!
White Hat / Black Hat SEO | | foodsleuth0 -
Hi, I found that one of my competitors have zero backlings in google, zero in yahoo but about 50.000 in Bing. How is that possible?
Hi, I found that one of my competitors have zero backlings in google, zero in yahoo but about 50.000 in Bing. How is that possible? I assumed that all search engines would finde the backlinks. Besides that he ranks fair well and better than I do with only a single site and with only one article of content while I have a lot of content and sites. I do not undersdtand why he is ranking better in google, while google assumingly does not see any backlinks of the 50.000 bing is finding. Thx, Dan
White Hat / Black Hat SEO | | docschmitti0