Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Change url structure and keeping the social media likes/shares
-
Hi guys,
We're thinking of changing the url structure of the tutorials (we call it knowledgebase) section on our website. We want to make it shorter URL so it be closer to the TLD.
So, for the convenience we'll call them old page (www.domain.com/profiles/profile_id/kb/article_title) and new page (www.domain.com/kb/article_title)
What I'm looking to do is change the url structure but keep the likes/shares we got from facebook. I thought of two ways to do it and would love to hear what the community members thinks is better.
1. Use rel=canonical
I thought we might do a rel=canonical to the new page and add a "noindex" tag to the old page.
In that way, the users will still be able to reach the old page, but the juice will still link to the new page and the old pages will disappear from Google SERP and the new pages will start to appear.
I understand it will be pretty long process. But that's the only way likes will stay
2. Play with the og:url property
Do the 301 redirect to the new page, but changing the og:url property inside that page to the old page url. It's a bit more tricky but might work.
What do you think? Which way is better, or maybe there is a better way I'm not familiar with yet?
Thanks so much for your help!
Shaqd
-
Shaqd
I have done this, although I am not familiar with the canonical method you mentioned. Social share counts are tied directly to a URL so if the structure of a URL changes at all the old count will be attributed with the shares. You can create a custom social share button that pulls the data from the old pre url structure change. Mike King has an awesome post about how to do that here (which is what I believe you are referring to with the og: url propterty?): http://searchenginewatch.com/article/2172926/How-to-Maintain-Social-Shares-After-a-Site-Migration
You can read a thread where he and I discussed it here: http://moz.com/community/q/preserving-social-shares-through-url-changes
His method works.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My url disappeared from Google but Search Console shows indexed. This url has been indexed for more than a year. Please help!
Super weird problem that I can't solve for last 5 hours. One of my urls: https://www.dcacar.com/lax-car-service.html Has been indexed for more than a year and also has an AMP version, few hours ago I realized that it had disappeared from serps. We were ranking on page 1 for several key terms. When I perform a search "site:dcacar.com " the url is no where to be found on all 5 pages. But when I check my Google Console it shows as indexed I requested to index again but nothing changed. All other 50 or so urls are not effected at all, this is the only url that has gone missing can someone solve this mystery for me please. Thanks a lot in advance.
Intermediate & Advanced SEO | | Davit19850 -
Ogranization Schema/Microformat for a content/brand website | Travel
Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?
Intermediate & Advanced SEO | | ds9.tech0 -
URL structure - Page Path vs No Page Path
We are currently re building our URL structure for eccomerce websites. We have seen a lot of site removing the page path on product pages e.g. https://www.theiconic.co.nz/liberty-beach-blossom-shirt-680193.html versus what would normally be https://www.theiconic.co.nz/womens-clothing-tops/liberty-beach-blossom-shirt-680193.html Should we be removing the site page path for a product page to keep the url shorter or should we keep it? I can see that we would loose the hierarchy juice to a product page but not sure what is the right thing to do.
Intermediate & Advanced SEO | | Ashcastle0 -
Mass URL changes and redirecting those old URLS to the new. What is SEO Risk and best practices?
Hello good people of the MOZ community, I am looking to do a mass edit of URLS on content pages within our sites. The way these were initially setup was to be unique by having the date in the URL which was a few years ago and can make evergreen content now seem dated. The new URLS would follow a better folder path style naming convention and would be way better URLS overall. Some examples of the **old **URLS would be https://www.inlineskates.com/Buying-Guide-for-Inline-Skates/buying-guide-9-17-2012,default,pg.html
Intermediate & Advanced SEO | | kirin44355
https://www.inlineskates.com/Buying-Guide-for-Kids-Inline-Skates/buying-guide-11-13-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Inline-Hockey-Skates/buying-guide-9-3-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Aggressive-Skates/buying-guide-7-19-2012,default,pg.html The new URLS would look like this which would be a great improvement https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Kids-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Hockey-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Aggressive-Skates,default,pg.html My worry is that we do rank fairly well organically for some of the content and don't want to anger the google machine. The way I would be doing the process would be to edit the URLS to the new layout, then do the redirect for them and push live. Is there a great SEO risk to doing this?
Is there a way to do a mass "Fetch as googlebot" to reindex these if I do say 50 a day? I only see the ability to do 1 URL at a time in the webmaster backend.
Is there anything else I am missing? I believe this change would overall be good in the long run but do not want to take a huge hit initially by doing something incorrectly. This would be done on 5- to a couple hundred links across various sites I manage. Thanks in advance,
Chris Gorski0 -
Should I disallow all URL query strings/parameters in Robots.txt?
Webmaster Tools correctly identifies the query strings/parameters used in my URLs, but still reports duplicate title tags and meta descriptions for the original URL and the versions with parameters. For example, Webmaster Tools would report duplicates for the following URLs, despite it correctly identifying the "cat_id" and "kw" parameters: /Mulligan-Practitioner-CD-ROM
Intermediate & Advanced SEO | | jmorehouse
/Mulligan-Practitioner-CD-ROM?cat_id=87
/Mulligan-Practitioner-CD-ROM?kw=CROM Additionally, theses pages have self-referential canonical tags, so I would think I'd be covered, but I recently read that another Mozzer saw a great improvement after disallowing all query/parameter URLs, despite Webmaster Tools not reporting any errors. As I see it, I have two options: Manually tell Google that these parameters have no effect on page content via the URL Parameters section in Webmaster Tools (in case Google is unable to automatically detect this, and I am being penalized as a result). Add "Disallow: *?" to hide all query/parameter URLs from Google. My concern here is that most backlinks include the parameters, and in some cases these parameter URLs outrank the original. Any thoughts?0 -
What is the best URL structure for categories?
A client's site currently uses the URL structure: www.website.com/�tegory%/%postname% Which I think is optimised fairly well, as the categories are keywords being targeted. However, as they are using a category hierarchy, often times the URL looks like this: www.website.com/parent-category/child-category/some-post-titles-are-quite-long-as-they-are-long-tail-terms Best practise often dictates (such as point 3 in this Moz article) that shorter URLs are better for several reasons. So I'm left with a few options: Remove the category from the URL Flatten the category hierarchy Shorten post titles two a word or two - which would hurt my long tail search term traffic. Leave it as it is What do we think is the best route to take? Thanks in advance!
Intermediate & Advanced SEO | | underscorelive0 -
Brackets in a URL String
Was talking with a friend about this the other day. Do Brackets and or Braces in a URL string impact SEO? (I know short human readable etc... but for the sake of conversation has anyone relaised any impacts of these particular Characters in a URL?
Intermediate & Advanced SEO | | AU-SEO0 -
Url with hypen or.co?
Given a choice, for your #1 keyword, would you pick a .com with one or two hypens? (chicago-real-estate.com) or a .co with the full name as the url (chicagorealestate.co)? Is there an accepted best practice regarding hypenated urls and/or decent results regarding the effectiveness of the.co? Thank you in advance!
Intermediate & Advanced SEO | | joechicago0