Does Social Media hold value with SEO? If so then how?
-
Hey So I've been doing some research and it looks like theres a "human authority" and a "Page authority". I dont know if it is still relevant or if it has all changed because of Panda. Does social media still hold any SEO value? Do social media platforms like Pinterest and Youtube and twitter drive any valuable Anchor texts to your domain boostin your domain's authority or the page that it is linking to's authority?
-
Wow! Jennita that was a spectacular Link to a very through share slide THANKS!
-
Do you think it would be fair to say that Twitter and Facebook do not hold any value with Ranking in SERPs with google but they would influence the PA & DA?
-
Totally agree with Ken. I actually did a presentation recently about Social's influence on search, it might be a good one to check out: http://www.slideshare.net/jennifersablelopez/social-medias-influence-on-search-going-beyond-rankings.
Thanks!
-
A couple answers are applicable here, because the bucket "social" might be a little broad to answer this.
For G+: Engagement (shares, +1s, etc) does affect rankings for those people who have your G+ page and search relevant content to what you are posting on your G+ page, if they are logged in and getting personalized results. Additionally, if you are logged in and getting personalized results, your network (pages you have in a circle) on G+ who have liked, shared, engaged with content also seems to rank higher on your SERP.
Additionally, there is a strong correlation between high engagement on FB and Twitter posts (comments, likes, shares RTs) and ranking....but there is no definitive causal link that I am aware of. If you create good content that does well in social media, it is probably being linked in other places, and therefore will rank well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is constant contact a good source for seo links? how about best of the web? Is tweet angels a smart move? anybody got a good list of strong DA and PA link companies you can do business with and also get strong follow links from? thanks...
Thanks for all you guys do I am writing because I am trying to build a company's SEO link profile with links that have super high, and super stable Domain and Page Authorities (as well as solid Trust and Citation flows). I do this organically and even build my own sites using moz strategies - BUT, I am in need of your best advice: What are some links you can "buy" (as a result of using services from) that are strong and dofollow? Is Constant Contact good? Is Best of the Web good? tweetangels smart? I have seen several businesses with constant contact links (very high domain authority) on their profiles and as the head of business development for a mid-sized marketing firm, I want to see if constant contact, botweb, etc. are smart sources to put my clients on for the sake of the seo profile links - I am looking for strong, long-term perma-bumps for my companies and don't want to miss out on low-hanging fruit (that won't poison me in the end). Can you speak to that please? Do you guys have a list of directory links or 'whatever' links that are "get-able" by a regular guy like me that are not simply 2.0 nofollow? Thank you Ben
Social Media | | creativeguy0 -
Social Media Sharebar for wordpress
I'm looking to get hold of a really good social media share bar for a Wordpress website so that blog posts can be easily liked and shared. Any plugins to achieve this would be appreciated. Ideally, something like the floating social share bar that Social Media Examiner has would be great: http://www.socialmediaexaminer.com/social-media-roi-tips/#more-56153
Social Media | | Gavo0 -
What about Google + and SEO has this effect on your organic results?
Can somebody give me an answer on this question? And when so what to do? With your Google + account? And what about Google + and the future of SEO within the organic search results in Google ? Hope to get some answers???
Social Media | | SearchOptimization
Thank you in advance 🙂0 -
SEO Terms Defined
I am having a really hard time clearly defining this for folks, I am hoping for some help here. Directory Websites: sites such as www.abcdirectory.com, these are typically lower quality manual submission websites with little user interaction Citation Sites: These are websites with business location listing such as Manta.com or yellowpages.com and involve locations with no links but the citations are valuable to ranking Local Search Sites: These are sites like Google Places, Yahoo Local, Yelp, etc and they sometimes offer reviews and user interaction, and are a hybrid local/social SEO component, you can create listings on these sites but if you want them to appear in search you need interaction with the page/listing.
Social Media | | runnerkik0 -
Images on Social Media - Can they be Optimized?
My company has been sharing images on its Facebook and twitter outlets which are getting a lot of shares. It seems to be the only thing really working for us. Is there a way to optimize this or use it to our advantage for our website? Or is this just something that will help me gain some edge rank in Facebook?
Social Media | | desmond.liang0 -
Social Media Signals with AddThis?
Good day guys, Just a quick question. By having the AddThis sharing tool to share content such as blogs, does it still send the same social signals to Google as you would get by having the official Facebook/Twitter plug-ins? Regards
Social Media | | Michael-Goode0 -
SEO w/o Social Webinair experiment - how can RTs of a URL of a google search possibly affect the position of one of the search results?
I missed the webinair but have just been going through the slides. Looking forward to watching the video when its up. I have a question however regarding the experiment conducted by Rand to find out: Is Social Influencing Primary Algorithms (slides 7 - 20) The suggestion is that an RT of a google search URL affects the ranking of one individual ranking site. The +1 side of the experiment I understand completely - it is clear how Google can see that there is a social preference for the site and reward accordingly. But how would retweeting the search result URL possibly affect its rankings? Is the suggestion that those doing the experiment also clicked on the relevant link? And if so, how is Google discerning that this additional traffic is down to Twitter? I feel I am missing something incredibly obvious. Anyone want to help me out here?... otherwise I'm not going to sleep tonight...
Social Media | | seomasters0 -
Social Accounts/Networks Multiple account management?
Having tried Yoono and Tweetdeck I'm leaning towards Tweetdeck for ease of use.... Managing 5 facebook accounts, 9 facebook pages and 6 twitter accounts at the moment... Any other suggestions for tool or software I should consider?
Social Media | | JohnW-UK0