URL construction in 2014
-
Hey guys,
I was wondering if you could tell me your thoughts about how a URL is perceived by the algo in 2014?
For example:
http://www.moneyexpert.com/reviews/credit-cards/amex-platinum/
and lets say
http://www.moneyexpert.com/reviews_credit-cards_review_amex-platinum.html
In the eyes of google do both different style of url generally help google understand the same result? or will the keyword rich html url have a bigger benefit?
I am looking forward to your advice on this matter. I don't plan on doing a lot of SEO but rather letting nature take its course so to speak... so i just wanted to make sure i construct this site with 'best practice'.
-
Yes don't use underscores. Underscores make your url looks spammy and so do long urls.
Go for the first example for sure.
-
Thanks very much for responding.
I look forward to hearing a few more opinions on this if anyone else can help please.
-
Always use hyphens instead of underscores, There have been numerous test that show the underscores are not a good signal for a separate word. This has also been mentioned by a few people at Google in random videos in the past from what I remember. However Google's John Mueller has said recently that the URL does not even matter and they don't use it as a signal, I call BS on that for now and would 100% go the first one.
Also imagine a situation where you may need to take action on a whole directory for some reason. I would make sure your url looked like the first one so that you could use robots.txt or GWT services to remove or make changes to a specific set of pages all in one go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you know if there is a tool that can tell you if a url have backlink?
Hi, Do you know if there is a tool that I can check backlinks for thousands of URLs Thanks Roy
Intermediate & Advanced SEO | | kadut0 -
Link juice through URL parameters
Hi guys, hope you had a fantastic bank holiday weekend. Quick question re URL parameters, I understand that links which pass through an affiliate URL parameter aren't taken into consideration when passing link juice through one site to another. However, when a link contains a tracking URL parameter (let's say gclid=), does link juice get passed through? We have a number of external links pointing to our main site, however, they are linking directly to a unique tracking parameter. I'm just curious to know about this. Thanks, Brett
Intermediate & Advanced SEO | | Brett-S0 -
Does Google Index URLs that are always 302 redirected
Hello community Due to the architecture of our site, we have a bunch of URLs that are 302 redirected to the same URL plus a query string appended to it. For example: www.example.com/hello.html is 302 redirected to www.example.com/hello.html?___store=abc The www.example.com/hello.html?___store=abc page also has a link canonical tag to www.example.com/hello.html In the above example, can www.example.com/hello.html every be Indexed, by google as I assume the googlebot will always be redirected to www.example.com/hello.html?___store=abc and will never see www.example.com/hello.html ? Thanks in advance for the help!
Intermediate & Advanced SEO | | EcommRulz0 -
Image URLs - best practice
Hi - I'm assuming image URL best practice follows same principles as non image URLs (not too many files and so on) - I notice alot of web devs putting photos in subdomains, so wonder if I'm missing something (I usually avoid subdomains like the plague)!
Intermediate & Advanced SEO | | McTaggart1 -
SEO within the URL /
If I were optimizing for 'marketing success' and my URL structure was domain.com/marketing/success would that count? I'm not sure if the '/' affects the keyword term. My assumption is that it does, but I wasn't 100% sure. Thanks!
Intermediate & Advanced SEO | | KristinaWitmer0 -
Canonical URL Tag
I have 3 websites with same content, I want to add Canonical tag to my main website. Is this also important to mentioned other duplicate URL in canonical tag in main website? or just need to just add
Intermediate & Advanced SEO | | marknorman0 -
Are clean mobile URL's necessary?
Adding code to redirect/clean up ugly URL's slows down mobile site performance, so it is necessary if we are already using rel=alternate tags on our desktop/www pages?
Intermediate & Advanced SEO | | recbrands0 -
Changing Site URLs
I am working on a new client that hasn't implemented any SEO previously. The site has terrible url nomenclature and I am wondering if it is worth it to try and change it. Will I lose rankings? What is the best url naming structure? Here's the website http://www.formica.com/en/home/TradeLanding.aspx. (I am only working on the North America site.) Thanks!
Intermediate & Advanced SEO | | AlightAnalytics0