Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ecommerce Site homepage , Is it okay to have Links as H2 Tags as that is relevant to the page ?
-
Hi All,
I have a Rental site and I am bit confused with how best do my H Tags on my homepage
I know the H1 is the most important, Then H2 Tags and so on.. and that these tags should really be titles for content.
However, I have a few categories (links) on my homepage so I am wondering if I could put these as H2 Tags given that it is relevant to the page . H3 Tags will my News and Guides etc , H4 Tags will the whats on the footer.
I am attached a made up screenshot of what I propose for my homepage if someone could please give it a quick look , it would be very much appreciated. I have looked at what some competitors do a lot of them don't seem to have h2's etc but I know it's an important factor for rankings etc.
Many thanks
Pete
-
No problem, Good Luck!
-
Many thanks Monica
I see what you mean now .
Thanks again
Pete
-
The one I was looking at on the bottom of the page was the H1 tag.
You don't want to over optimize your home page. My suggestion is to make those h2 tags h1 tags on the category pages they belong to.
For example, take the h2 tag off of Garden Tools on the home page, and make it the h1 tag on the Garden Tools page.
The links on the home page are just convenience for the user. It isn't really what the home page is about, so I would leave the h2 tags off completely. You can make your h2 tag simpler on your home page by using a secondary keyword selection instead. Your h1 is "National Tool Hire" So maybe make your one h2 tag something like "Convenient DIY Tools Available Now"
Your h3 and h4 tags appear to be in good places. Getting rid of some of the h2 tags, I think you will be ok leaving the h1 tag on the bottom of the page. With stuff being so far down on the page it could be possible that it gets missed on a crawl or 2, especially if you have a lot of coding behind that page.
-
Hi Monica,
Many thanks for your suggestions
The H2 Tag at the bottom of the page (National Tool Hire) is actually text which sits above Content.
The H2 Tag (Floor Sander Hire) Graphic at the top of the page( I think you are referring to this), is a slideshow of 6 different banners so I guess it will be 6 H2 tags (one for each banner).
I see your point about having to many H2 Tags but they are links to the different categories we go to hence the thought of having them as H2's ?.
Many thanks
Pete
-
My thought would be to swap the H2 tag at the top of the page with the "National Tool Hire" graphic you have at the bottom of the page. Doing this flip flop would help you a little.
Generally, I don't believe the positioning of the H tags makes a huge difference. However, you are using a lot of h2 tags on this page. I think that is going to get a little confusing. I would move that h1 up to the top if you can't decrease the amount of h2 tags you have on this page. I have seen other sites use links for their h tags, especially if the link goes to a form, a calculator or some other tool. I really suggest dropping some of the h2 tags, adding some h3 and h4 tags. I think no more than 2 h2 tags should be used. That is kind of the best practice I have learned over the years.
-
I see your issue with that…
I'd suggest moving the H1 title and the section it titles up, at the very least. Maybe under that slider? It's not good practice to bury your H1 at the bottom of your page.
-
Hi Adam,
Many thanks. It's a tool hire so I am struggling to fit the word tool hire with the current design hence, having it on the bottom of the page...
thanks
Pete
-
Hi Pete
H tags are used to show hierarchy so I would suggest changing your first H2 tag at the top of the page to an H1. After that, you can break up your content with H2s, 3s, etc. Google will look for a H1 tag to see what the page content is about so it is important to have the keyword you are targeting within that.
Clearly organizing your design with heading tags hierarchy will make it more user friendly and will also help search engines better understand your content. Think about it like you are looking at a newspaper… the H1 gives you the title, H2 will be the supportive subtitles, and so forth
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
E-Commerce Site Collection Pages Not Being Indexed
Hello Everyone, So this is not really my strong suit but I’m going to do my best to explain the full scope of the issue and really hope someone has any insight. We have an e-commerce client (can't really share the domain) that uses Shopify; they have a large number of products categorized by Collections. The issue is when we do a site:search of our Collection Pages (site:Domain.com/Collections/) they don’t seem to be indexed. Also, not sure if it’s relevant but we also recently did an over-hall of our design. Because we haven’t been able to identify the issue here’s everything we know/have done so far: Moz Crawl Check and the Collection Pages came up. Checked Organic Landing Page Analytics (source/medium: Google) and the pages are getting traffic. Submitted the pages to Google Search Console. The URLs are listed on the sitemap.xml but when we tried to submit the Collections sitemap.xml to Google Search Console 99 were submitted but nothing came back as being indexed (like our other pages and products). We tested the URL in GSC’s robots.txt tester and it came up as being “allowed” but just in case below is the language used in our robots:
Intermediate & Advanced SEO | | Ben-R
User-agent: *
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkout
Disallow: /9545580/checkouts
Disallow: /carts
Disallow: /account
Disallow: /collections/+
Disallow: /collections/%2B
Disallow: /collections/%2b
Disallow: /blogs/+
Disallow: /blogs/%2B
Disallow: /blogs/%2b
Disallow: /design_theme_id
Disallow: /preview_theme_id
Disallow: /preview_script_id
Disallow: /apple-app-site-association
Sitemap: https://domain.com/sitemap.xml A Google Cache:Search currently shows a collections/all page we have up that lists all of our products. Please let us know if there’s any other details we could provide that might help. Any insight or suggestions would be very much appreciated. Looking forward to hearing all of your thoughts! Thank you in advance. Best,0 -
Proper Title Tags for ecommerce
In terms of E-commerce title tags. We are a manufacturer of our own clothing products. We are new to the SEO landscape so if this question is an obvious answer, then i apologize for wasting any one times in advance. We Manufacture our own clothing. Each item has a name. The names are American womens names such as amanda or lori or jenniffer etc. When we create the title tag for them should we include the name of the item itself at the beginning or end. For example should it be Item Name - Keyword - Keyword - Brand Name(aka manufacturer) or Keyword - Keyword - Item Name - Brand Name (aka manufacturer) The reason we ask this is because we think it would be a waste to rank for actual American names such as Jennifer and Jessica. All that we have read on Moz suggests that it seems to be better to have pertinent keywords in the beginning of the title as opposed to the end. In terms of our brand name we already rank number 1 for every combination of our brand. So we would like to start picking up traffic for the different product types we sell and there respective synonyms. Not sure if i am making any sense. Sorry in advance, and any help is very very much appreciated.
Intermediate & Advanced SEO | | Imagination0 -
Nofollow Outbound Links on Listings from Travel Sites?
We oversee a variety of regional, county, and town level tourism websites, each with hundreds (or even thousands) of places/businesses represented with individual pages. Each page contains a link back to the place's main web presence if available. My fear is that a large portion of these linked to sites are low quality, and may even be spammy. With our budgets there is no way to sort through them and assign nofollows as needed. There are also a number of broken links that we try to stay on top of but at times some slip through due to the sheer number of pages. I am thinking about adding a nofollow to these outbound links across the board. This would not be all outbound links on the website, just the website links on the listing pages. I would love to know peoples thoughts on this.
Intermediate & Advanced SEO | | Your_Workshop0 -
When doing a site search my homepage comes up second. Does that matter?
When I do a site: search the homepage comes up second. Does this matter?
Intermediate & Advanced SEO | | EcommerceSite0 -
Do internal links from non-indexed pages matter?
Hi everybody! Here's my question. After a site migration, a client has seen a big drop in rankings. We're trying to narrow down the issue. It seems that they have lost around 15,000 links following the switch, but these came from pages that were blocked in the robots.txt file. I was wondering if there was any research that has been done on the impact of internal links from no-indexed pages. Would be great to hear your thoughts! Sam
Intermediate & Advanced SEO | | Blink-SEO0 -
Is the eCommerce site Shopify SEO friendly?
We ave a prospect client that wants to start doing SEO for his Shopify site, we are unsure if this will be SEO friendly. Will we have enough control to get great placement? Are we better off rebuilding the site for the client in an OpenCart?
Intermediate & Advanced SEO | | SEODinosaur0 -
Duplicate internal links on page, any benefit to nofollow
Link spam is naturally a hot topic amongst SEO's, particularly post Penguin. While digging around forums etc, I watched a video blog from Matt Cutts posted a while ago that suggests that Google only pays attention to the first instance of a link on the page As most websites will have multiple instances of a links (header, footer and body text), is it beneficial to nofollow the additional instances of the link? Also as the first instance of a link will in most cases be within the header nav, does that then make the content link text critical or can good on page optimisation be pulled from the title attribute? I would appreciate the experiences and thoughts Mozzers thoughts on this thanks in advance!
Intermediate & Advanced SEO | | JustinTaylor880 -
Any penalty for having rel=canonical tags on every page?
For some reason every webpage of our website (www.nathosp.com) has a rel=canonical tag. I'm not sure why the previous SEO manager did this, but we don't have any duplicate content that would require a canonical tag. Should I remove these tags? And if so, what's the advantage - or disadvantage of leaving them in place? Thank you in advance for your help. -Josh Fulfer
Intermediate & Advanced SEO | | mhans1