Traffic from YouTube
-
Hi
I've suggested a client add annotated links to the end of their YT vids to help get traffic from YT
My clients video guy has suggested setting up a hidden redirect page so we can tell how many people come to the website from youtube
I take it this is not necessary since traffic from YT will be easily identified by Google analytics anyway ?
Cheers
Dan
-
fantastic ! thanks so much for your help Anthony !!
All Best
Dan
-
And, yes two your last two questions.
Use the the additional tags to specify the video content. Will allow you to attribute conversions, goals, everything in GA.
-
Just start using tagged URLs.
You our will find the data under Aquisition->Campaigns.
Be sure to name consistently. YouTube is different than youtube.
-
That's great thanks Anthony !!
Do i need to set anything up directly in GA (custom campaigns) or just filling in that form and using the subsequent url will be all that's required to start tracking ?
Also i take it via this method we can set up different url for each video to compare the performance of each videos ability to drive traffic ?
Also if i link to product/landing pages from a video does GA e-commerce tracking report the link/campaign as a source of conversions ?
All Best
Dan
-
IMO, the best solution would be to Tag your URLs with UTM Tags.
- Source: youtube
- Medium: social
- Name: annotations
With this method, you can link to anywhere on your site and get accurate data in analytics. You can learn more about them here: https://support.google.com/analytics/answer/1033867?hl=en
-
Thanks for the info David
So if i did that (goals) would there be no need for setting up hidden redirect the video guy suggested ?
Since we are wanting traffic to go straight to homepage can you edit goals so only registers a goal when coming from a certain location (YT) ?
thanks
Dan
-
Thanks Noran
Surely GA does show traffic from YT to a website since is referral traffic and would be listed ? but that could be from anywhere on YT not necessarily clients YT channel/videos hence we do want to set up tracking. So is a hidden redirect a good way to do this ?
cheers
dan
-
If you want the most accurate traffic report possible, then I would set up a custom goal in analytics using your landing page URL. Depending upon what you are trying to do, you could set up a page that is targeted directly to your YouTube refferals, and focus on promoting conversions. Or another option is to just clone the home page to a different URL and set it to NO INDEX, NO FOLLOW and have them land on that when they click the link.
-
From my understanding, you're asking if you should have tracking from youtube to your website, or if Google Analytics will show that traffic based on how much traffic your YT is getting.
If that is the case, then I would suggest tracking them individually as you said. The Google Analytics tracking only tracks how many people go to your youtube, not how many people go to youtube and click your website link.
Therefore, Google Analytics will not show traffic going from youtube to your website, only your traffic to youtube.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you turn off ads on your YouTube videos?
How do you remove ads that pop up on your youtube videos? I have created several videos only to have my competitors ad be the first thing to show up on the videos. Curious how you turn that off.
Social Media | | RobDalton0 -
Any idea how to build back links for YouTube Channel?
I have a youtube channel #SaHaCreatives where i make DIY crafts that can be made home and some women clothing stuff... I am looking to boost my channel rankings on Google and Youtube platforms.. I heard back links could help developing page rankings. But hardly finding any suggested videos on youtube back linking strategies.. Shall anybody assist.
Social Media | | sahasraK2 -
Google+ and youTube
Hi everyone, Question regarding Google+ and youTube - 2 things I'm not massively au fait with these days. We have a number of branches all of whom have a Google+ account (with GoogleMyBusiness).
Social Media | | LoonyToons
All of these branches will soon be setup with a Communications Manager login only (for GoogleMyBusiness) as we need to restrict them from changing branch details. The powers that be in my company, have decided that we need to have 2 youtube channels for each branch.
One for news and the other for advertising properties. Having researched this, we understand that if we setup a new youTube channel, that will create another Google+ page - which we don't want, and could cause no end of trouble with duplicate Google+ pages. We are obviously going to try and persuade management to use only one youTube channel per branch, but in the event of being overridden does anyone have any advice on how to achieve 1 Google+ page with 2 youTube channels?1 -
YouTube Channels - Geotargeting - UK & US specific YT channels (but with identical videos)
Can you have one for each region such as Uk & US like you might with FaceBook etc: I know its a good idea for Geo-targeting reasons to have country specific social pages to promote country specific websites (i.e. UK FaceBook for .co.uk website and US Facebook for .com site etc), does the same apply to YouTube ? Does YouTube allow this (since videos will be effectively the same on both channels) ? I would hope so since say if you wanted to exploit annotated links to the main site from the videos then you would want the US viewer following a link to a US product page not a UK page and vice versa ? Many Thanks Dan
Social Media | | Dan-Lawrence0 -
Does Traffic help improve my page rank?
I've learned many things to do to improve my page rank over the past several months (thanks, seomoz). Our website, www.farnorthkennel.com, has improved greatly thanks to your help. Here's my question. I have 13000 fans on FB. If they all read a blog post I put up, does this help my page rank? Does new visitors hitting up my website make the Google gods smile upon me?
Social Media | | Joshlaska0 -
Youtube shows vs playlist
Which is better for YT search? Any benefits to one or the other? Should I do both?
Social Media | | webfeatseo0 -
Goarticles.com has anyone used them to generate traffic and brand
Hi has anyone used go articles.com to increase their brand awareness and traffic. I have been using the site for a while now but never seen any real results where our articles only get a couple of views over the space of a few months while i have seen some other articles on the site that claim they are receiving thousands. would like to know if the stats are true what is the secret to generating traffic to the articles on the site and if there are better article sites out there to increase brand awareness.
Social Media | | ClaireH-1848860 -
How to get most out of viral blog traffic?
Our website has a WordPress blog, hosted at website.com/blog. I've discovered that with some hard work and a bit of luck, I can create a blog posts that will go viral - they will get about 50k readers in 1-3 days (which is a LOT for our website), and 300-1000 tweets, 100-250 Facebook shares, and anywhere from 10 to 130~ G+1s. (Unfortunately, these are for the posts, not for our website.) The posts will also get some comments. And most importantly, a few links - sometimes from very reputable domains. However, I feel that I could be doing much more here. The links go directly to the blog post, and I'm not sure how much is that helping our website overall in regards to SEO. What actions can I encourage the readers to do, and how should I prioritize them? Some of the actions are: Sharing/liking, writing a comment, checking out our products, subscribing to our Facebook/Twitter/G+ profile, subscribing to our RSS. One another possible action/opportunity that I see and which could potentially pay off is to offer some kind of PDF report to be emailed, which would initiate an autoresponder sequence. Do you think that having a clear call to action in a blog post could reduce the sharing of it ? Is it possible to encourage whoever is writing about our blog posts to use a direct link to our website, instead of linking directly to the post? If yes, how? E.g. if I included a direct link to our website in the post itself, e.g. in the most important part of the post that gets quoted, it could work - unfortunately that's usually virtually impossible. Am I sitting on a gold mine here, and should do this as much as possible? Should I consider putting this content not just onto the blog, but on our website.com/something ? I'm actually not sure how that would help though, it would simply have a shorter URL. I've discovered that it doesn't matter where I post this content, if the presentation looks decent. So it doesn't have to be posted on website.com/blog. I can even post it on other domains - should I? And the most important question: How do I get the most out of this opportunity in SEO regards? Thanks for any ideas or insights!
Social Media | | Jiri.Novotny0