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Do links to a domain that re-directs to my domain pass link equity?

Intermediate & Advanced SEO

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kevinliao last edited by

Hi guys.

We've recently taken control of a third-party site and we're going to set up a domain re-direct so any traffic comes to our site. With any existing links that the third-party site has, will these pass link equity to our main site through the redirect?

Thanks,

Paul
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kevinliao @Sheena_Schleicher last edited by

Awesome - thank you Sheena!
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Sheena_Schleicher last edited by

If 301 permanent redirects are used, then yes, about 90% of link equity is passed on. You can read more here: http://moz.com/learn/seo/redirection
Founder & CEO at Schleicher Marketing
Technical SEO, eCommerce, CRO/UX Design, Migrations, Shopify+, Digital Strategy
Entrepreneur In Residence at StartupSD.org
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