How To Change Image Used In Business Knowledge Graph...
-
How can one change the image that Google shows in a business' knowledge graph in the SERPs?
And the image I am referring to is the one that typically appears to the left of the map within the knowledge graph box, above the business' name.
The current image that is being used in my client's case is an image that was uploaded in their Google+ My Business profile, but there doesn't appear to be any particular reason why that one was chosen (it wasn't the first or last image uploaded, nor is it selected as the profile picture).
As user-interaction increasingly becomes important in rankings, I would like to change this to something more attractive.
Thank you for any help and guidance!
-
Hey There!
This post from Local U might help:
http://localu.org/blog/8-tips-optimize-local-knowledge-panel-google-search/
-
Hmm…
I would just remove the one photo that you don't want to see there and leave a bunch in that you would be ok with. That's what I'm doing. I've been scouring the internet to see what would make Google choose one over another but I can't seem to find anything. Weird…
The only other idea I had was maybe it is dependent upon what the image file is named?? Like if the image name is more relevant to the brand and search it would be chosen before something that was named something arbitrary, such as "logo-1.jpg"
-
Hi adamxj2, thanks for trying to help me out!
So I too am aware of the "Map & Search Photos" section of GMB. In our case, one of the photos that was uploaded in this section is being used currently. However, there is no way of designating which one should be used as the main Knowledge Graph image on searches.
A lot of platforms use either the first or last image uploaded as the default image, but it appears the one that Google chose to use in our selection of photos we uploaded is one that was uploaded in the middle of all the others... in other words, it wasn't the first or last photo uploaded.
So in lieu of deleting everything and ONLY uploading the 1 photo you wish the knowledge graph to show (which isn't ideal), we are still left trying to figure out how to tell Google which image to use.
If you find out anything more or know anything more about this, would love to hear! Thanks again.
-
This is an interesting question… I did some exploring on my Google business page and researched what was showing up in the SERPs…turns out what's there isn't what I want either! So this is how I'm trying to fix it but I think it will take time to register changes…
On the left side drop down of my page I selected "My Business." On the dashboard there's two photos and next to it is a "+5" box that I assumed would bring me to all my photos when I clicked it. It brought me to a page with a pop up that said "Map & Search Photos… When a user searches for your business on Google Maps or Google Search, these photos will appear alongside the rest of your business information." It's here that you can add, edit, and delete what shows up!
Thanks for asking the question…never would have learned this without it!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google My Business search results for multiple listings
I am wondering how people set up their Google My Business listings to appear in the search results similar to this business, Hulme Orthodontics. I attached an image below that'll give more details. I am working with a client that has two locations similar in distance to Hulme Orthodontics, and I have tried everything and have come up with no answers as to how I can properly get Google to format the search results in this way. I assume that there is no actual way to manage this and that Google decides this on their own. However, if anyone has any insight regarding this manner, that would be much appreciated! Thank you for your help! UsEr3rK
Local Listings | | DylMar1 -
Adding Schema to multi-location Wordpress Website using Schema Pro
All, we're building a new version of our existing website using Wordpress and have both Yoast SEO Premium and Schema Pro installed. Our site has 70, a medical practice, has 70 different locations. Each one of our locations has a page tile like the following: "Los Angeles | ABC Dental". The first part of the site title is the town we're located in followed by our site name. Using Schema Pro, we're not sure about what to place into the "Name" field. You can see the direction from Schema Pro for local businesses here, https://wpschema.com/docs/add-schema-markup-for-a-local-business-page/ By default Schema Pro has the name field set to Site Title. However, using this on all 70 or our landing pages wouldn't provide the local aspect we want. It would just say ABC Dental. We changed this to use a new custom field where we could enter a more descriptive name. Using our page title example of "Los Angeles | ABC Dental", would we simply enter this into the name field of Schema Pro? If not, would we format this another way such as "ABC Dental Los Angeles" We could use some help in a strategy for Schema markup for multi-location businesses, in particular, the name field. All other information such as address, phone number, etc seems rather straight forward. Thank you for the assistance
Local Listings | | morciuoli0 -
Google My Business -Choosing Multiple Categories
Hi friends, I'm trying to work out what would the practice be for a business who is operating in different categories in terms of displaying those categories in Google My Business account. We have a client who is supplying both catering and cleaning products (both categories are core). In this case, listing those two categories in GMB would be alright or should I expect a negative impact on results related to both categories as we have chosen multiple categories? Any advice would be appreciated greatly!
Local Listings | | bbop331 -
Google Business listing algorithm when listing the top 3 locations in Google Search
Hi, awhile back I decided to make separate website contact pages by location and Google Business listings(some being just a service location with no address displaying) for Greenshield Pest Control Inc to help better target per city key term searches. Please refer to screenshot A http://puu.sh/qxWjH/6153c0edf2.png and B http://puu.sh/qxWfJ/bff7ad02cf.png. A) Searching "pest control belleville" brings up the Belleville Greenshield business listing in the top 3 as desired. B) Searching "pest control brockville" brings up the Kingston Greenshield listing in the top 3. While they do provide service for the Brockville location we don't have a dedicated Brockville service location and listing setup. I'm happy the Greenshield listing shows up in the search for case B but my question is does anyone know why Google decided for two out of the top 3 listings(Greenshield and Enviro Guard Plus Inc) to use a non-Brockville business listing? Kingston is 45mins away from Brockville and Harrowsmith about 1 hour away. Is there a certain distance range a Google business listing has to be for it to have a chance to be included in the search besides the actual city I'm searching for?
Local Listings | | FPK0 -
Did anybody else notice a big change in local/map results in late Jan early Feb
Hi, We work on quite a few local campaigns for clients and saw a fair bit of movement in the UK in late January/early February. Did anybody else notice this? Some of ours have improved, some have lost out, but the results generally seem to have shifted against usual guidelines for listing optimisation (reviews, local phone numbers, consistency with website etc.). Any thoughts? Thanks
Local Listings | | jasarrow0 -
LOCAL CITATIONS - SHARED ADDRESS, DIFFERENT BUSINESS ENTITIES, DIFFERENT PRACTICTIONERS
I am trying to to boost my clients online presence through Local Business Listings but am running into a few issues that I would like to get some feedback on. First, I will provide some background information and then provide my questions that I am seeking feedback on! Your help is greatly appreciated. **BACKGROUND INFO: ** Client has little online visibility and is looking to optimize his Local Business Listings to boost his online presence. Client is a Chiropractor that just registered his own business, has a unique local phone number, his own website. The facility that the Chiropractor works out of is a shared office space, known as a "Wellness Center" This facility has other chiropractors, doctors, & massage therapists who fit the same criteria as my client. I understand that in order to qualify for a local business listings your business must meet **CRITERIA. **This is the only one he does not meet, but the way the businesses are ran, it seems like to me that he should be eligible for local business listings. Have a dedicated physical street address (not a shared address, PO box, or virtual office) I don't understand why a shared address isn't allowed. This seems pretty legit to me. And is similar to a Doctors Office with multi-practitioners but slightly different because they each have their own business not all working for one business owner. All working for themselves. Everyone recently moved and joined this wellness center. Everyone generates their own leads and clientele. One thing to note is that no other business in the wellness center currently has optimized their online presence using this address. But address is present on other business owners websites. If my client uses this address and builds his local listings, is there a chance he can get penalized if the other business owners build their business listings on sites like, yelp, yellowpages, google maps, citysearch, etc. What are the chances of him getting penalized/the entire shared office being penalized due to this shared office space. Your feedback is greatly appreciated! Thank You
Local Listings | | InternetRep0 -
Location pages for Two location business
Hi friends, I have a website with two brick and mortar locations. Right now I have both NAP's listed on every page on the sidebar and footer. I don't have either in schema format yet, as I don't know if I can have two schema's on the same page. 1. In the near future, I will be publishing pages for each individual location, but I want to keep the NAP of the other location on that page also, in case the visitor would prefer that location (they are only a few towns away from each other) Is that going to cause issues? Should I only have the NAP of that location? Which should I have schema data for? 2. Also, I have location pages for the surrounding cities, which we have added a Google Map with directions to the closest location, written directions, a few local reviews, and a paragraph about services. I want to publish these asap to rank in those ~10 other nearby locations. What NAP should I have on those pages? The closest location, or both? 3. Linking in the Google Local/My Business. I have verified both locations Google Local's, and I want to link them into the respective Two locations once published, but I want to do it properly. I read on one location seo article that I should change the website listed on the Google Local profile to the new url of that location, and link to the Google Local on that page. Is this correct? Which Google profile do I link to in the other location pages? or both?
Local Listings | | JustinMurray0 -
Two businesses - using separate suite numbers
I have a client that has an office in a particular suite (Suite 101) at a local address. They rent the space so they cannot just add another suite number. They are going to have two websites for two different businesses run from the same location. They will have separate local phone numbers for each business. Is it too much of a stretch for them to show one as "Suite 101-A" and the other as "Suite 101-B" for their local pages? One of the businesses is very new with few citations at this point. The other has not started up yet, so we have better control of the citations that will be created. I've seen similar questions posted, but not one that addresses this specific issue. Thanks for any advice!
Local Listings | | wcksmith10